Brandwave

How popular isMortgage HQ in search?

In August 2026, there were an estimated 840 branded searches for Mortgage HQ in New Zealand which is down 31.7% over the last 11 months. Mortgage HQ holds 3.9% estimated Share of Search among New Zealand mortgage advisers and is ranked 7th of 22 competitors for search popularity.

Share of Search, August 2026
  1. NZHL29.1%
  2. Squirrel25.9%
  3. Loan Market7.4%
  4. Mike Pero6.2%
  5. Lighthouse Financial5.4%
  6. Global Finance4%
  7. Mortgage HQ3.9%
  8. Mortgage Link2.7%
  9. Tony Mounce Mortgages2.3%
  10. Star Mortgage2.2%
  11. +12 more
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Which mortgage advisers compete with Mortgage HQ?

Mortgage HQ against mortgage advisers in New Zealand, by month

Share of Search by month for NZHL, Squirrel, Loan Market, Mike Pero, Lighthouse Financial, Global Finance, Mortgage HQ, Mortgage Link, Tony Mounce Mortgages, Star Mortgage. The figures are in the table below the chart.

View monthly share of search table
MonthNZHLSquirrelLoan MarketMike PeroLighthouse FinancialGlobal FinanceMortgage HQMortgage LinkTony Mounce MortgagesStar MortgageFloat MortgagesVegaThe Mortgage Supply CoKris Pedersen MortgagesKiwi MortgagesMortgage LabOpes MortgagesMortgage ExpressStephanie Murray MortgagesMortgage ManagersTwineRoost
Oct 202528.6%29.1%6.3%6.2%4.2%4.8%5%3.3%1.5%0.56%1.3%1.9%1.1%0.85%0.44%1.1%0.85%0.85%0.52%0.69%0.36%0.48%
Nov 202529.8%28.6%6.5%7.1%4.2%4.2%5%2.7%1.9%0.87%1.3%1.5%1.1%0.67%0.37%0.75%0.87%0.83%0.54%0.46%0.33%0.54%
Dec 202528.9%30.1%6.1%7%4.6%5.7%3.6%3%1.5%0.77%1.4%1.3%0.88%0.77%0.22%0.66%1.2%0.72%0.5%0.5%0.28%0.39%
Jan 202629%30.8%6.1%6.3%4.7%4.5%4%3.1%1.6%0.93%1.2%1.5%1%0.93%0.31%0.71%0.76%0.98%0.45%0.62%0.31%0.4%
Feb 202628.9%28.8%6.5%7.6%4.8%4.2%4.2%3.2%1.5%0.86%1.6%1.4%1.3%0.65%0.57%0.65%0.69%0.9%0.53%0.45%0.33%0.37%
Mar 202627.9%29.3%6.8%5.7%5.9%4.2%3.7%3.3%1.7%1%1.5%1.5%1.4%0.75%0.83%0.91%0.83%0.75%0.44%0.67%0.44%0.4%
Apr 202627%29.6%7%5%5.6%4.7%4.3%3.3%1.8%1.2%1.2%1.7%1.1%1%1%1%0.66%0.76%0.76%0.52%0.33%0.38%
May 202628.6%28.2%7%5.6%5%4.5%3.7%3.6%1.7%0.93%1.1%1.5%1.3%1.1%0.93%1.1%1.1%0.88%0.71%0.62%0.31%0.35%
Jun 202626.8%27.4%7.1%5.6%5.7%4.7%4.3%3.6%1.9%1.5%1.3%1.8%1.6%1.1%0.82%0.82%0.82%0.97%0.63%0.68%0.48%0.44%
Jul 202631.1%26.6%7.1%5.2%4.9%4.6%4.1%3%1.6%1.3%1.3%1.8%1.3%1%1%0.69%0.83%0.83%0.49%0.34%0.54%0.44%
Aug 202629.1%25.9%7.4%6.2%5.4%4%3.9%2.7%2.3%2.2%1.8%1.6%1.5%1%0.97%0.83%0.78%0.6%0.55%0.51%0.51%0.37%
Sep 2026——————————————————————

  1. 1.NZHL

    29.1%

    held 1st · 6.3K estimated branded searches · -0.32% vs prior month · -2 points

  2. 2.Squirrel

    25.9%

    held 2nd · 5.6K estimated branded searches · +3.7% vs prior month · -0.7 points

  3. 3.Loan Market

    7.4%

    held 3rd · 1.6K estimated branded searches · +11.1% vs prior month · +0.3 points

  4. 4.Mike Pero

    6.2%

    held 4th · 1.4K estimated branded searches · +27.4% vs prior month · +1 points

  5. 5.Lighthouse Financial

    5.4%

    held 5th · 1.2K estimated branded searches · +17% vs prior month · +0.5 points

  6. 6.Global Finance

    4%

    held 6th · 860 estimated branded searches · -8.5% vs prior month · -0.7 points

  7. 7.Mortgage HQ

    3.9%

    held 7th · 840 estimated branded searches · +1.2% vs prior month · -0.2 points

  8. 8.Mortgage Link

    2.7%

    held 8th · 580 estimated branded searches · -6.5% vs prior month · -0.4 points

  9. 9.Tony Mounce Mortgages

    2.3%

    moved from 10th to 9th · 500 estimated branded searches · +56.3% vs prior month · +0.7 points

  10. 10.Star Mortgage

    2.2%

    moved from 12th to 10th · 480 estimated branded searches · +84.6% vs prior month · +0.9 points

  11. 11.Float Mortgages

    1.8%

    held 11th · 390 estimated branded searches · +50% vs prior month · +0.5 points

  12. 12.Vega

    1.6%

    moved from 9th to 12th · 350 estimated branded searches · -5.4% vs prior month · -0.2 points

  13. 13.The Mortgage Supply Co

    1.5%

    held 13th · 330 estimated branded searches · +26.9% vs prior month · +0.2 points

  14. 14.Kris Pedersen Mortgages

    1%

    moved from 15th to 14th · 220 estimated branded searches · +4.8% vs prior month · 0 points

  15. 15.Kiwi Mortgages

    0.97%

    moved from 14th to 15th · 210 estimated branded searches · 0% vs prior month · -0.1 points

  16. 16.Mortgage Lab

    0.83%

    moved from 18th to 16th · 180 estimated branded searches · +28.6% vs prior month · +0.1 points

  17. 17.Opes Mortgages

    0.78%

    held 17th · 170 estimated branded searches · 0% vs prior month · -0.1 points

  18. 18.Mortgage Express

    0.6%

    moved from 16th to 18th · 130 estimated branded searches · -23.5% vs prior month · -0.2 points

  19. 19.Stephanie Murray Mortgages

    0.55%

    moved from 20th to 19th · 120 estimated branded searches · +20% vs prior month · +0.1 points

  20. 20.Mortgage Managers

    0.51%

    moved from 22nd to 20th · 110 estimated branded searches · +57.1% vs prior month · +0.2 points

  21. 21.Twine

    0.51%

    moved from 19th to 21st · 110 estimated branded searches · 0% vs prior month · 0 points

  22. 22.Roost

    0.37%

    moved from 21st to 22nd · 80 estimated branded searches · -11.1% vs prior month · -0.1 points

Compare search popularity between Mortgage HQ and its closest rivals

How has branded search demand for Mortgage HQ changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Mortgage HQ in New Zealand fell from 1.2K to 840.
  • Across the 11 months ending August 2026, Mortgage HQ’s estimated Share of Search among mortgage advisers in New Zealand decreased from 5% to 3.9%.
  • Across the 11 months ending August 2026, Mortgage HQ’s estimated Share of Search among mortgage advisers in New Zealand peaked at 5% in October 2025 and was lowest at 3.6% in December 2025.
  • Across the 11 months ending August 2026, Mortgage HQ fell from 5th to 7th among mortgage advisers in New Zealand.

How did search popularity change for New Zealand mortgage advisers in August 2026?

  1. In August 2026, Tony Mounce Mortgages overtook Vega to rank 9th among mortgage advisers in New Zealand, at 2.3%.

  2. In August 2026, Star Mortgage overtook Vega to rank 10th among mortgage advisers in New Zealand, at 2.2%.

  3. In August 2026, Mike Pero gained estimated Share of Search among mortgage advisers in New Zealand, from 5.2% to 6.2%.

  4. In August 2026, Float Mortgages gained estimated Share of Search among mortgage advisers in New Zealand, from 1.3% to 1.8%.

  5. In August 2026, NZHL lost estimated Share of Search among mortgage advisers in New Zealand, from 31.1% to 29.1%.

  6. In August 2026, Squirrel lost estimated Share of Search among mortgage advisers in New Zealand, from 26.6% to 25.9%.

How is Mortgage HQ measured?

Brandwave collects information about searches that people make online using Mortgage HQ’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • mhq
  • mhq nz
  • mortgage hq
  • mortgage hq nz
  • mortgage hq reviews
  • mortgagehq

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