Mortgage Express vs Mortgage HQ:Which is more popular by branded search in New Zealand?
In August 2026, Mortgage HQ had more branded searches than Mortgage Express among mortgage advisers in New Zealand. Mortgage HQ was estimated to have 840 branded searches compared to Mortgage Express’ 140, and held a 3.9% Share of Search versus Mortgage Express’ 0.64%.
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Which is more popular in search, Mortgage Express or Mortgage HQ?
Compare mortgage adviser and broker firms helping New Zealanders arrange home loans, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mortgage HQ, Mortgage Express. The figures are in the table below the chart.
View monthly share of search table
| Month | NZHL | Squirrel | Loan Market | Mike Pero | Lighthouse Financial | Global Finance | Mortgage HQ | Mortgage Link | Tony Mounce Mortgages | Star Mortgage | Float Mortgages | Vega | The Mortgage Supply Co | Kris Pedersen Mortgages | Kiwi Mortgages | Mortgage Lab | Opes Mortgages | Mortgage Express | Stephanie Murray Mortgages | Mortgage Managers | Twine | Roost |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.6% | 29.1% | 6.3% | 6.2% | 4.2% | 4.8% | 5% | 3.3% | 1.4% | 0.56% | 1.3% | 1.9% | 1.1% | 0.85% | 0.44% | 1.1% | 0.85% | 0.93% | 0.52% | 0.68% | 0.36% | 0.48% |
| Nov 2025 | 29.8% | 28.5% | 6.4% | 7.1% | 4.2% | 4.2% | 4.9% | 2.7% | 1.9% | 0.87% | 1.3% | 1.5% | 1.1% | 0.67% | 0.37% | 0.75% | 0.87% | 0.91% | 0.54% | 0.46% | 0.33% | 0.54% |
| Dec 2025 | 28.9% | 30% | 6.1% | 7% | 4.6% | 5.7% | 3.6% | 3% | 1.5% | 0.77% | 1.4% | 1.3% | 0.88% | 0.77% | 0.22% | 0.66% | 1.2% | 0.77% | 0.5% | 0.5% | 0.28% | 0.39% |
| Jan 2026 | 29% | 30.7% | 6.1% | 6.3% | 4.7% | 4.5% | 4% | 3.1% | 1.6% | 0.93% | 1.2% | 1.5% | 1% | 0.93% | 0.31% | 0.71% | 0.76% | 1.1% | 0.44% | 0.62% | 0.31% | 0.4% |
| Feb 2026 | 28.9% | 28.7% | 6.5% | 7.6% | 4.8% | 4.2% | 4.2% | 3.2% | 1.5% | 0.86% | 1.6% | 1.4% | 1.3% | 0.65% | 0.57% | 0.65% | 0.69% | 0.94% | 0.53% | 0.45% | 0.33% | 0.37% |
| Mar 2026 | 27.9% | 29.2% | 6.8% | 5.7% | 5.9% | 4.2% | 3.6% | 3.3% | 1.7% | 1% | 1.5% | 1.5% | 1.4% | 0.75% | 0.83% | 0.91% | 0.83% | 0.83% | 0.44% | 0.67% | 0.44% | 0.4% |
| Apr 2026 | 27% | 29.6% | 7% | 5% | 5.6% | 4.7% | 4.3% | 3.3% | 1.8% | 1.2% | 1.2% | 1.7% | 1.1% | 0.99% | 0.99% | 1% | 0.66% | 0.85% | 0.76% | 0.52% | 0.33% | 0.38% |
| May 2026 | 28.7% | 28.1% | 7% | 5.7% | 5% | 4.5% | 3.7% | 3.6% | 1.7% | 0.92% | 1.1% | 1.5% | 1.3% | 1.1% | 0.92% | 1.1% | 1.1% | 0.97% | 0.7% | 0.62% | 0.31% | 0.35% |
| Jun 2026 | 26.9% | 27.3% | 7% | 5.6% | 5.7% | 4.7% | 4.3% | 3.6% | 1.9% | 1.5% | 1.3% | 1.8% | 1.6% | 1.1% | 0.82% | 0.82% | 0.82% | 1.1% | 0.63% | 0.68% | 0.48% | 0.43% |
| Jul 2026 | 31.2% | 26.5% | 7% | 5.2% | 4.9% | 4.6% | 4.1% | 3% | 1.6% | 1.3% | 1.3% | 1.8% | 1.3% | 1% | 1% | 0.68% | 0.83% | 0.93% | 0.49% | 0.34% | 0.54% | 0.44% |
| Aug 2026 | 29.2% | 25.8% | 7.3% | 6.2% | 5.4% | 4% | 3.9% | 2.7% | 2.3% | 2.2% | 1.8% | 1.6% | 1.5% | 1% | 0.96% | 0.83% | 0.78% | 0.64% | 0.55% | 0.51% | 0.51% | 0.37% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
How has the Mortgage Express and Mortgage HQ comparison changed over the last 12 months?
3 findings
- Mortgage HQ was ahead of Mortgage Express in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Mortgage Express’ estimated Share of Search among mortgage advisers in New Zealand moved from 0.93% to 0.64%, and its estimated monthly branded searches moved from 230 to 140.
- Across the 11 months ending August 2026, Mortgage HQ’s estimated Share of Search among mortgage advisers in New Zealand moved from 5% to 3.9%, and its estimated monthly branded searches moved from 1.2K to 840.
How did search popularity change for New Zealand mortgage advisers in August 2026?
2 changes
In August 2026, Mortgage Express fell from 16th to 18th among mortgage advisers in New Zealand.
Estimated monthly branded searches for Mortgage HQ in New Zealand fell 31.7% over 11 measured months, from 1.2K to 840 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Mortgage Express’ and Mortgage HQ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Mortgage Express
5 branded search terms
- mortgage express
- mortgage express nz
- mortgage express timaru
- mortgage-express
- mortgageexpress
Mortgage HQ
6 branded search terms
- mhq
- mhq nz
- mortgage hq
- mortgage hq nz
- mortgage hq reviews
- mortgagehq
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.