Loan Market vs Mortgage Link:Which is more popular?
In September 2026, Mortgage Link had more branded searches than Loan Market among Dunedin mortgage advisers in New Zealand. Mortgage Link had about 150 branded searches, while Loan Market had 110. Mortgage Link made up 24.6% of all Dunedin mortgage adviser searches we track, and Loan Market accounted for 18%. When we asked ChatGPT and Google AI Overviews about Dunedin mortgage advisers, both Loan Market and Mortgage Link appeared in all three answers. Loan Market was mentioned before Mortgage Link in every answer.
Who do people search for more?
Mortgage Link, about 36% more searches than Loan Market
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Loan Market, named ahead of Mortgage Link in every answer
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Top Dunedin mortgage advisers in ChatGPT and Google AI Overviews
In three ChatGPT questions, both Loan Market and Mortgage Link showed up in all three answers. Loan Market was listed before Mortgage Link in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Mortgage Me3 of 3Named in 3 of 3 ChatGPT answers- Mortgage Link3 of 3Named in 3 of 3 ChatGPT answers
- Loan Market3 of 3Named in 3 of 3 ChatGPT answers
Custom Mortgages0 of 3Named in 0 of 3 ChatGPT answers
Total Mortgages0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Dunedin mortgage advisers
3 answers
Asked ChatGPT
“Which mortgage adviser should I hire in Dunedin, New Zealand?”
Asked ChatGPT
“What are the best mortgage advisers in Dunedin, New Zealand?”
Asked ChatGPT
“What's the best mortgage adviser in Dunedin, New Zealand for a first home loan?”
Searched Google, AI Overview
“mortgage adviser dunedin”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“mortgage broker dunedin nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Loan Market or Mortgage Link more popular in search?
This chart shows how often people search Google for Loan Market and Mortgage Link by name. Each line represents a brand's share of searches for all five Dunedin mortgage advisers we track, month by month, from searches in New Zealand.
Share of searches by month for Mortgage Link, Loan Market. The figures are in the table below the chart.
View monthly share of searches table
| Month | Mortgage Me | Mortgage Link | Loan Market | Custom Mortgages | Total Mortgages |
|---|---|---|---|---|---|
| Oct 2025 | 43.4% | 26.4% | 26.4% | 1.9% | 1.9% |
| Nov 2025 | 47.9% | 27.1% | 22.9% | 2.1% | 0% |
| Dec 2025 | 42.9% | 26.2% | 26.2% | 2.4% | 2.4% |
| Jan 2026 | 45.5% | 23.6% | 25.5% | 3.6% | 1.8% |
| Feb 2026 | 40.3% | 24.2% | 27.4% | 8.1% | 0% |
| Mar 2026 | 42.6% | 20.6% | 25% | 11.8% | 0% |
| Apr 2026 | 45.5% | 22.7% | 21.2% | 9.1% | 1.5% |
| May 2026 | 43.1% | 24.1% | 24.1% | 8.6% | 0% |
| Jun 2026 | 41.1% | 24.7% | 19.2% | 15.1% | 0% |
| Jul 2026 | 38.7% | 24.2% | 27.4% | 9.7% | 0% |
| Aug 2026 | 42.6% | 25.9% | 20.4% | 11.1% | 0% |
| Sep 2026 | 42.6% | 24.6% | 18% | 14.8% | 0% |
How has the Loan Market and Mortgage Link comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Loan Market took it in January 2026, Mortgage Link took it in April 2026, Loan Market took it in July 2026, Mortgage Link took it in August 2026.
- Across the 12 months ending September 2026, Loan Market’s share of searches among Dunedin mortgage advisers in New Zealand moved from 26.4% to 18%, and its estimated monthly branded searches moved from 140 to 110.
- Across the 12 months ending September 2026, Mortgage Link’s share of searches among Dunedin mortgage advisers in New Zealand moved from 26.4% to 24.6%, and its estimated monthly branded searches moved from 140 to 150.
How did search popularity change for New Zealand Dunedin mortgage advisers in September 2026?
2 changes
In September 2026, Loan Market lost share of searches among Dunedin mortgage advisers in New Zealand, from 20.4% to 18%.
In September 2026, Mortgage Link lost share of searches among Dunedin mortgage advisers in New Zealand, from 25.9% to 24.6%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Loan Market’s and Mortgage Link’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Loan Market
1 branded search term
- loan market dunedin
Mortgage Link
3 branded search terms
- mortgage link
- mortgage link otago
- mortgagelink
Other head-to-heads among Dunedin mortgage advisers
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