Custom Mortgages vs Mortgage Me:Which is more popular?
In September 2026, Mortgage Me had more branded searches than Custom Mortgages among Dunedin mortgage advisers in New Zealand. Mortgage Me had about 260 branded searches, while Custom Mortgages had 90. Mortgage Me made up 42.6% of all Dunedin mortgage adviser searches we track, and Custom Mortgages accounted for 14.8%. When we asked ChatGPT and Google AI Overviews about Dunedin mortgage advisers, Mortgage Me appeared in all three answers and Custom Mortgages in none.
Who do people search for more?
Mortgage Me, about 3 searches for every 1 for Custom Mortgages
Who does AI mention more?
Mortgage Me, mentioned in every answer we collected
Who does AI recommend more?
Mortgage Me, the only one of the two named
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Top Dunedin mortgage advisers in ChatGPT and Google AI Overviews
In three ChatGPT questions, Mortgage Me appeared in all three answers. Custom Mortgages did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Mortgage Me3 of 3Named in 3 of 3 ChatGPT answers
Mortgage Link3 of 3Named in 3 of 3 ChatGPT answers
Loan Market3 of 3Named in 3 of 3 ChatGPT answers
Custom Mortgages0 of 3Named in 0 of 3 ChatGPT answers
Total Mortgages0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Dunedin mortgage advisers
3 answers
Asked ChatGPT
“Which mortgage adviser should I hire in Dunedin, New Zealand?”
Asked ChatGPT
“What are the best mortgage advisers in Dunedin, New Zealand?”
Asked ChatGPT
“What's the best mortgage adviser in Dunedin, New Zealand for a first home loan?”
Searched Google, AI Overview
“mortgage adviser dunedin”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“mortgage broker dunedin nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Custom Mortgages or Mortgage Me more popular in search?
This chart shows how often people search Google for Custom Mortgages and Mortgage Me by name. Each line represents a brand's share of searches for all five Dunedin mortgage advisers we track, month by month, from searches in New Zealand.
Share of searches by month for Mortgage Me, Custom Mortgages. The figures are in the table below the chart.
View monthly share of searches table
| Month | Mortgage Me | Mortgage Link | Loan Market | Custom Mortgages | Total Mortgages |
|---|---|---|---|---|---|
| Oct 2025 | 43.4% | 26.4% | 26.4% | 1.9% | 1.9% |
| Nov 2025 | 47.9% | 27.1% | 22.9% | 2.1% | 0% |
| Dec 2025 | 42.9% | 26.2% | 26.2% | 2.4% | 2.4% |
| Jan 2026 | 45.5% | 23.6% | 25.5% | 3.6% | 1.8% |
| Feb 2026 | 40.3% | 24.2% | 27.4% | 8.1% | 0% |
| Mar 2026 | 42.6% | 20.6% | 25% | 11.8% | 0% |
| Apr 2026 | 45.5% | 22.7% | 21.2% | 9.1% | 1.5% |
| May 2026 | 43.1% | 24.1% | 24.1% | 8.6% | 0% |
| Jun 2026 | 41.1% | 24.7% | 19.2% | 15.1% | 0% |
| Jul 2026 | 38.7% | 24.2% | 27.4% | 9.7% | 0% |
| Aug 2026 | 42.6% | 25.9% | 20.4% | 11.1% | 0% |
| Sep 2026 | 42.6% | 24.6% | 18% | 14.8% | 0% |
How has the Custom Mortgages and Mortgage Me comparison changed over the last 12 months?
3 findings
- Mortgage Me was ahead of Custom Mortgages in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Custom Mortgages’ share of searches among Dunedin mortgage advisers in New Zealand moved from 1.9% to 14.8%, and its estimated monthly branded searches moved from 10 to 90.
- Across the 12 months ending September 2026, Mortgage Me’s share of searches among Dunedin mortgage advisers in New Zealand moved from 43.4% to 42.6%, and its estimated monthly branded searches moved from 230 to 260.
How did search popularity change for New Zealand Dunedin mortgage advisers in September 2026?
2 changes
In September 2026, Custom Mortgages gained share of searches among Dunedin mortgage advisers in New Zealand, from 11.1% to 14.8%.
Estimated monthly branded searches for Mortgage Me in New Zealand rose 13% over 12 measured months, from 230 to 260 in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Custom Mortgages’ and Mortgage Me’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Custom Mortgages
2 branded search terms
- custom mortgages
- custom mortgages dunedin
Mortgage Me
3 branded search terms
- mortgage me
- mortgage me dunedin
- mortgageme
Other head-to-heads among Dunedin mortgage advisers
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