Brandwave

Loan Market vs Rayen & Wood Financial Services:Which is more popular?

In September 2026, Loan Market had more branded searches than Rayen & Wood Financial Services among Christchurch mortgage advisers in New Zealand. Loan Market had about 280 branded searches, while Rayen & Wood Financial Services had 50. Loan Market made up 19% of all Christchurch mortgage adviser searches we track, and Rayen & Wood Financial Services accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about Christchurch mortgage advisers, Rayen & Wood Financial Services appeared in all three answers and Loan Market in two. Rayen & Wood Financial Services was mentioned before Loan Market in two out of three answers.

Among Christchurch mortgage advisers in New Zealand in September 2026

Who do people search for more?

Loan Market, about 6 searches for every 1 for Rayen & Wood Financial Services

Loan Market 280 searchesRayen & Wood Financial Services 50 searches

Who does AI mention more?

Rayen & Wood Financial Services, mentioned in every answer we collected

Rayen & Wood Financial Services in 3 of 3Loan Market in 2 of 3

Who does AI recommend more?

Rayen & Wood Financial Services, named ahead of Loan Market in 2 of 3 answers

Rayen & Wood Financial Services first in 2Loan Market first in 1

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Top Christchurch mortgage advisers in ChatGPT and Google AI Overviews

In three ChatGPT questions, Rayen & Wood Financial Services appeared in all three answers. Loan Market was mentioned in two out of three: in two of the three ChatGPT answers. Rayen & Wood Financial Services was listed before Loan Market in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rayen & Wood Financial Services1st
  2. Squirrel2nd
  3. Loan Market3rd
  4. NZHL–
  5. Tony Mounce Mortgages–
  6. Fortress Mortgages–
  7. Adair Mortgages–
  8. Mortgage IQ–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Christchurch mortgage advisers

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Loan Market or Rayen & Wood Financial Services more popular in search?

This chart shows how often people search Google for Loan Market and Rayen & Wood Financial Services by name. Each line represents a brand's share of searches for all eight Christchurch mortgage advisers we track, month by month, from searches in New Zealand.

Loan Market and Rayen & Wood Financial Services among Christchurch mortgage advisers in New Zealand, by month

Share of searches by month for Loan Market, Rayen & Wood Financial Services. The figures are in the table below the chart.

View monthly share of searches table
MonthSquirrelNZHLLoan MarketTony Mounce MortgagesFortress MortgagesRayen & Wood Financial ServicesAdair MortgagesMortgage IQ
Oct 202528.6%32.7%19%14.9%0.6%0.6%2.4%1.2%
Nov 202527.9%30.9%18.8%15.2%3%0.61%2.4%1.2%
Dec 202526.4%35.2%18.4%14.4%1.6%0.8%1.6%1.6%
Jan 202629.1%38.8%15.2%12.1%1.2%0.61%1.8%1.2%
Feb 202626.5%33.8%20.5%13.2%2%0.66%2%1.3%
Mar 202625%31%23.8%14.9%1.8%1.2%1.8%0.6%
Apr 202630.1%29.4%16.1%19.6%2.1%0.7%1.4%0.7%
May 202622.8%33.5%22.2%15.8%3.2%0.63%0.63%1.3%
Jun 202626.8%30.4%18.1%15.9%5.1%0.72%1.4%1.4%
Jul 202624%33.8%20.8%14.3%4.5%0.65%1.3%0.65%
Aug 202621.2%26.1%25.5%19.4%5.5%0.61%1.2%0.61%
Sep 202629.9%24.5%19%17%4.8%3.4%0.68%0.68%

How has the Loan Market and Rayen & Wood Financial Services comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Christchurch mortgage advisers in September 2026?

3 changes

  1. In September 2026, Squirrel overtook NZHL and Loan Market to become the leader among Christchurch mortgage advisers in New Zealand, with 29.9% of the searches.

  2. In September 2026, Rayen & Wood Financial Services overtook Adair Mortgages and Mortgage IQ to rank 6th among Christchurch mortgage advisers in New Zealand, with 3.4% of the searches.

  3. In September 2026, Loan Market lost share of searches among Christchurch mortgage advisers in New Zealand, from 25.5% to 19%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Loan Market’s and Rayen & Wood Financial Services’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Loan Market

2 branded search terms

  • loan market
  • loan market agile

Rayen & Wood Financial Services

1 branded search term

  • rayen and wood financial services

How the Brand Demand Index is measured

Other head-to-heads among Christchurch mortgage advisers

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