Fortress Mortgages vs Loan Market:Which is more popular?
In September 2026, Loan Market had more branded searches than Fortress Mortgages among Christchurch mortgage advisers in New Zealand. Loan Market had about 280 branded searches, while Fortress Mortgages had 70. Loan Market made up 19% of all Christchurch mortgage adviser searches we track, and Fortress Mortgages accounted for 4.8%. When we asked ChatGPT and Google AI Overviews about Christchurch mortgage advisers, Loan Market appeared in two of the three answers and Fortress Mortgages in none.
Who do people search for more?
Loan Market, about 4 searches for every 1 for Fortress Mortgages
Who does AI mention more?
Loan Market, mentioned in 2 of 3 answers, Fortress Mortgages in 0
Who does AI recommend more?
Loan Market, the only one of the two named
Follow Fortress Mortgages vs Loan Market and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top Christchurch mortgage advisers in ChatGPT and Google AI Overviews
In three ChatGPT questions, Loan Market was mentioned in two out of three: in two of the three ChatGPT answers. Fortress Mortgages did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Squirrel3 of 3Named in 3 of 3 ChatGPT answers- Rayen & Wood Financial Services3 of 3Named in 3 of 3 ChatGPT answers
- Loan Market2 of 3Named in 2 of 3 ChatGPT answers
NZHL0 of 3Named in 0 of 3 ChatGPT answers
Tony Mounce Mortgages0 of 3Named in 0 of 3 ChatGPT answers
Fortress Mortgages0 of 3Named in 0 of 3 ChatGPT answers
Adair Mortgages0 of 3Named in 0 of 3 ChatGPT answers
Mortgage IQ0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Christchurch mortgage advisers
3 answers
Asked ChatGPT
“Which mortgage adviser should I hire in Christchurch, New Zealand?”
Asked ChatGPT
“What are the best mortgage advisers in Christchurch, New Zealand?”
Asked ChatGPT
“What's the best mortgage adviser in Christchurch, New Zealand for a home loan?”
Searched Google, AI Overview
“christchurch mortgage broker”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“mortgage adviser christchurch”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Fortress Mortgages or Loan Market more popular in search?
This chart shows how often people search Google for Fortress Mortgages and Loan Market by name. Each line represents a brand's share of searches for all eight Christchurch mortgage advisers we track, month by month, from searches in New Zealand.
Share of searches by month for Loan Market, Fortress Mortgages. The figures are in the table below the chart.
View monthly share of searches table
| Month | Squirrel | NZHL | Loan Market | Tony Mounce Mortgages | Fortress Mortgages | Rayen & Wood Financial Services | Adair Mortgages | Mortgage IQ |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.6% | 32.7% | 19% | 14.9% | 0.6% | 0.6% | 2.4% | 1.2% |
| Nov 2025 | 27.9% | 30.9% | 18.8% | 15.2% | 3% | 0.61% | 2.4% | 1.2% |
| Dec 2025 | 26.4% | 35.2% | 18.4% | 14.4% | 1.6% | 0.8% | 1.6% | 1.6% |
| Jan 2026 | 29.1% | 38.8% | 15.2% | 12.1% | 1.2% | 0.61% | 1.8% | 1.2% |
| Feb 2026 | 26.5% | 33.8% | 20.5% | 13.2% | 2% | 0.66% | 2% | 1.3% |
| Mar 2026 | 25% | 31% | 23.8% | 14.9% | 1.8% | 1.2% | 1.8% | 0.6% |
| Apr 2026 | 30.1% | 29.4% | 16.1% | 19.6% | 2.1% | 0.7% | 1.4% | 0.7% |
| May 2026 | 22.8% | 33.5% | 22.2% | 15.8% | 3.2% | 0.63% | 0.63% | 1.3% |
| Jun 2026 | 26.8% | 30.4% | 18.1% | 15.9% | 5.1% | 0.72% | 1.4% | 1.4% |
| Jul 2026 | 24% | 33.8% | 20.8% | 14.3% | 4.5% | 0.65% | 1.3% | 0.65% |
| Aug 2026 | 21.2% | 26.1% | 25.5% | 19.4% | 5.5% | 0.61% | 1.2% | 0.61% |
| Sep 2026 | 29.9% | 24.5% | 19% | 17% | 4.8% | 3.4% | 0.68% | 0.68% |
How has the Fortress Mortgages and Loan Market comparison changed over the last 12 months?
3 findings
- Loan Market was ahead of Fortress Mortgages in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fortress Mortgages’ share of searches among Christchurch mortgage advisers in New Zealand moved from 0.6% to 4.8%, and its estimated monthly branded searches moved from 10 to 70.
- Across the 12 months ending September 2026, Loan Market’s share of searches among Christchurch mortgage advisers in New Zealand held steady at 19%, and its estimated monthly branded searches moved from 320 to 280.
How did search popularity change for New Zealand Christchurch mortgage advisers in September 2026?
3 changes
In September 2026, Squirrel overtook NZHL and Loan Market to become the leader among Christchurch mortgage advisers in New Zealand, with 29.9% of the searches.
In September 2026, Loan Market lost share of searches among Christchurch mortgage advisers in New Zealand, from 25.5% to 19%.
In September 2026, Fortress Mortgages lost share of searches among Christchurch mortgage advisers in New Zealand, from 5.5% to 4.8%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Fortress Mortgages’ and Loan Market’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fortress Mortgages
1 branded search term
- fortress mortgages
Loan Market
2 branded search terms
- loan market
- loan market agile
Other head-to-heads among Christchurch mortgage advisers
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.