How popular isThe Mortgage Advice Company?
In September 2026, people searched for The Mortgage Advice Company by name about 180 times in New Zealand, a 28.6% increase from the previous year. These searches made up 7.9% of all New Zealand Wellington mortgage adviser searches, placing The Mortgage Advice Company fourth out of six advisers. When we asked both ChatGPT and Google AI Overviews about Wellington mortgage advisers, The Mortgage Advice Company did not appear in any of the answers.
The Mortgage Advice Company is the fourth most searched of 6 competitors and not listed in any AI answer.
- Squirrel WellingtonShare of searches 51.3%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
NZHLShare of searches 15.8%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
Lendal MortgagesShare of searches 14.5%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
The Mortgage Advice CompanyShare of searches 7.9%Mentioned in 0 of 3 AI answersPlace in AI recommendations –- Home Loan FactoryShare of searches 6.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
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Top Wellington mortgage advisers in ChatGPT and Google AI Overviews
In three ChatGPT questions, The Mortgage Advice Company did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Squirrel Wellington3 of 3Named in 3 of 3 ChatGPT answers
- Lendal Mortgages3 of 3Named in 3 of 3 ChatGPT answers
- Home Loan Factory3 of 3Named in 3 of 3 ChatGPT answers
Capital Advice1 of 3Named in 1 of 3 ChatGPT answers- NZHL0 of 3Named in 0 of 3 ChatGPT answers
- The Mortgage Advice Company0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Wellington mortgage advisers
3 answers
Asked ChatGPT
“Which mortgage adviser should I hire in Wellington, New Zealand?”
Asked ChatGPT
“What are the best mortgage advisers in Wellington, New Zealand?”
Asked ChatGPT
“What's the best mortgage adviser in Wellington, New Zealand for a home loan?”
Searched Google, AI Overview
“mortgage broker wellington”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“mortgage advisers wellington”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which Wellington mortgage advisers compete with The Mortgage Advice Company?
Share of searches by month for Squirrel Wellington, NZHL, Lendal Mortgages, The Mortgage Advice Company, Home Loan Factory, Capital Advice. The figures are in the table below the chart.
View monthly share of searches table
| Month | Squirrel Wellington | NZHL | Lendal Mortgages | The Mortgage Advice Company | Home Loan Factory | Capital Advice |
|---|---|---|---|---|---|---|
| Oct 2025 | 52.2% | 23.9% | 12% | 4.3% | 3.3% | 4.3% |
| Nov 2025 | 52.7% | 19.8% | 15.4% | 4.4% | 4.4% | 3.3% |
| Dec 2025 | 52.7% | 21.6% | 12.2% | 5.4% | 6.8% | 1.4% |
| Jan 2026 | 55.2% | 23% | 10.3% | 4.6% | 3.4% | 3.4% |
| Feb 2026 | 41.6% | 23.4% | 18.2% | 6.5% | 6.5% | 3.9% |
| Mar 2026 | 39.5% | 22.2% | 17.3% | 6.2% | 8.6% | 6.2% |
| Apr 2026 | 50% | 15.4% | 21.8% | 6.4% | 3.8% | 2.6% |
| May 2026 | 37.5% | 22.1% | 25% | 4.8% | 6.7% | 3.8% |
| Jun 2026 | 34.8% | 20.7% | 28.3% | 6.5% | 7.6% | 2.2% |
| Jul 2026 | 36.8% | 20.7% | 24.1% | 8% | 8% | 2.3% |
| Aug 2026 | 33% | 19.6% | 33% | 7.2% | 5.2% | 2.1% |
| Sep 2026 | 51.3% | 15.8% | 14.5% | 7.9% | 6.6% | 3.9% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 51.3% | 390 | +21.9% | +18.3 pointsmoved from 2nd to 1st | |
| 2, moved from 3rd to 2nd | 15.8% | 120 | -36.8% | -3.8 pointsmoved from 3rd to 2nd | |
| 3, moved from 1st to 3rd | 14.5% | 110 | -65.6% | -18.5 pointsmoved from 1st to 3rd | |
| 4, held 4th | 7.9% | 60 | -14.3% | +0.7 points | |
| 5, held 5th | 6.6% | 50 | 0% | +1.4 points | |
| 6, held 6th | 3.9% | 30 | +50% | +1.9 points |
51.3%
Moved from 2nd to 1st. 390 estimated branded searches, +21.9% vs prior month. Share +18.3 points.
2.
NZHL15.8%
Moved from 3rd to 2nd. 120 estimated branded searches, -36.8% vs prior month. Share -3.8 points.
14.5%
Moved from 1st to 3rd. 110 estimated branded searches, -65.6% vs prior month. Share -18.5 points.
Held 4th. 60 estimated branded searches, -14.3% vs prior month. Share +0.7 points.
6.6%
Held 5th. 50 estimated branded searches, 0% vs prior month. Share +1.4 points.
3.9%
Held 6th. 30 estimated branded searches, +50% vs prior month. Share +1.9 points.
Compare popularity between The Mortgage Advice Company and its closest rivals
- The Mortgage Advice Company vs Squirrel Wellington: compare popularity
- The Mortgage Advice Company vs NZHL: compare popularity
- The Mortgage Advice Company vs Lendal Mortgages: compare popularity
- The Mortgage Advice Company vs Home Loan Factory: compare popularity
- The Mortgage Advice Company vs Capital Advice: compare popularity
- Compare The Mortgage Advice Company with any brand
Every comparison with The Mortgage Advice Company
4 comparisons
How has branded search demand for The Mortgage Advice Company changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for The Mortgage Advice Company in New Zealand rose from 140 to 180.
- Across the 12 months ending September 2026, The Mortgage Advice Company’s share of searches among Wellington mortgage advisers in New Zealand increased from 4.3% to 7.9%.
- Across the 12 months ending September 2026, The Mortgage Advice Company’s share of searches among Wellington mortgage advisers in New Zealand peaked at 8% in July 2026 and was lowest at 4.3% in October 2025.
- Across the 12 months ending September 2026, The Mortgage Advice Company rose from 5th to 4th among Wellington mortgage advisers in New Zealand.
How did search popularity change for New Zealand Wellington mortgage advisers in September 2026?
6 changes
In September 2026, Squirrel Wellington overtook Lendal Mortgages to become the leader among Wellington mortgage advisers in New Zealand, with 51.3% of the searches.
In September 2026, Capital Advice gained share of searches among Wellington mortgage advisers in New Zealand, from 2.1% to 3.9%.
In September 2026, Home Loan Factory gained share of searches among Wellington mortgage advisers in New Zealand, from 5.2% to 6.6%.
In September 2026, The Mortgage Advice Company gained share of searches among Wellington mortgage advisers in New Zealand, from 7.2% to 7.9%.
In September 2026, Lendal Mortgages lost share of searches among Wellington mortgage advisers in New Zealand, from 33% to 14.5%.
In September 2026, NZHL lost share of searches among Wellington mortgage advisers in New Zealand, from 19.6% to 15.8%.
How are The Mortgage Advice Company’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using The Mortgage Advice Company’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- mortgage advice company
- the mortgage advice company
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