Home Loan Factory vs The Mortgage Advice Company:Which is more popular?
In September 2026, The Mortgage Advice Company had more branded searches than Home Loan Factory among Wellington mortgage advisers in New Zealand. The Mortgage Advice Company had about 60 branded searches, while Home Loan Factory had 50. The Mortgage Advice Company made up 7.9% of all Wellington mortgage adviser searches we track, and Home Loan Factory accounted for 6.6%. When we asked ChatGPT and Google AI Overviews about Wellington mortgage advisers, Home Loan Factory appeared in all three answers and The Mortgage Advice Company in none.
Who do people search for more?
The Mortgage Advice Company, about 20% more searches than Home Loan Factory
Who does AI mention more?
Home Loan Factory, mentioned in every answer we collected
Who does AI recommend more?
Home Loan Factory, the only one of the two named
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Top Wellington mortgage advisers in ChatGPT and Google AI Overviews
In three ChatGPT questions, Home Loan Factory appeared in all three answers. The Mortgage Advice Company did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Squirrel Wellington3 of 3Named in 3 of 3 ChatGPT answers
Lendal Mortgages3 of 3Named in 3 of 3 ChatGPT answers- Home Loan Factory3 of 3Named in 3 of 3 ChatGPT answers
Capital Advice1 of 3Named in 1 of 3 ChatGPT answers
NZHL0 of 3Named in 0 of 3 ChatGPT answers- The Mortgage Advice Company0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Wellington mortgage advisers
3 answers
Asked ChatGPT
“Which mortgage adviser should I hire in Wellington, New Zealand?”
Asked ChatGPT
“What are the best mortgage advisers in Wellington, New Zealand?”
Asked ChatGPT
“What's the best mortgage adviser in Wellington, New Zealand for a home loan?”
Searched Google, AI Overview
“mortgage broker wellington”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“mortgage advisers wellington”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Home Loan Factory or The Mortgage Advice Company more popular in search?
This chart shows how often people search Google for Home Loan Factory and The Mortgage Advice Company by name. Each line represents a brand's share of searches for all six Wellington mortgage advisers we track, month by month, from searches in New Zealand.
Share of searches by month for The Mortgage Advice Company, Home Loan Factory. The figures are in the table below the chart.
View monthly share of searches table
| Month | Squirrel Wellington | NZHL | Lendal Mortgages | The Mortgage Advice Company | Home Loan Factory | Capital Advice |
|---|---|---|---|---|---|---|
| Oct 2025 | 52.2% | 23.9% | 12% | 4.3% | 3.3% | 4.3% |
| Nov 2025 | 52.7% | 19.8% | 15.4% | 4.4% | 4.4% | 3.3% |
| Dec 2025 | 52.7% | 21.6% | 12.2% | 5.4% | 6.8% | 1.4% |
| Jan 2026 | 55.2% | 23% | 10.3% | 4.6% | 3.4% | 3.4% |
| Feb 2026 | 41.6% | 23.4% | 18.2% | 6.5% | 6.5% | 3.9% |
| Mar 2026 | 39.5% | 22.2% | 17.3% | 6.2% | 8.6% | 6.2% |
| Apr 2026 | 50% | 15.4% | 21.8% | 6.4% | 3.8% | 2.6% |
| May 2026 | 37.5% | 22.1% | 25% | 4.8% | 6.7% | 3.8% |
| Jun 2026 | 34.8% | 20.7% | 28.3% | 6.5% | 7.6% | 2.2% |
| Jul 2026 | 36.8% | 20.7% | 24.1% | 8% | 8% | 2.3% |
| Aug 2026 | 33% | 19.6% | 33% | 7.2% | 5.2% | 2.1% |
| Sep 2026 | 51.3% | 15.8% | 14.5% | 7.9% | 6.6% | 3.9% |
How has the Home Loan Factory and The Mortgage Advice Company comparison changed over the last 12 months?
3 findings
- The lead changed hands 6 times in the 12 months ending September 2026: Home Loan Factory took it in December 2025, The Mortgage Advice Company took it in January 2026, Home Loan Factory took it in March 2026, The Mortgage Advice Company took it in April 2026, Home Loan Factory took it in May 2026, The Mortgage Advice Company took it in August 2026.
- Across the 12 months ending September 2026, Home Loan Factory’s share of searches among Wellington mortgage advisers in New Zealand moved from 3.3% to 6.6%, and its estimated monthly branded searches moved from 30 to 50.
- Across the 12 months ending September 2026, The Mortgage Advice Company’s share of searches among Wellington mortgage advisers in New Zealand moved from 4.3% to 7.9%, and its estimated monthly branded searches moved from 40 to 60.
How did search popularity change for New Zealand Wellington mortgage advisers in September 2026?
2 changes
In September 2026, Home Loan Factory gained share of searches among Wellington mortgage advisers in New Zealand, from 5.2% to 6.6%.
In September 2026, The Mortgage Advice Company gained share of searches among Wellington mortgage advisers in New Zealand, from 7.2% to 7.9%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Home Loan Factory’s and The Mortgage Advice Company’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Home Loan Factory
1 branded search term
- home loan factory
The Mortgage Advice Company
2 branded search terms
- mortgage advice company
- the mortgage advice company
Other head-to-heads among Wellington mortgage advisers
- Squirrel Wellington vs NZHL: compare popularity
- Squirrel Wellington vs Lendal Mortgages: compare popularity
- Squirrel Wellington vs The Mortgage Advice Company: compare popularity
- Squirrel Wellington vs Home Loan Factory: compare popularity
- NZHL vs Lendal Mortgages: compare popularity
- NZHL vs The Mortgage Advice Company: compare popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.