How popular isHome Loan Factory?
In September 2026, people searched for Home Loan Factory by name about 110 times in New Zealand, about the same as the previous year. These searches made up 6.6% of all New Zealand Wellington mortgage adviser searches, placing Home Loan Factory fifth out of six advisers. When we asked both ChatGPT and Google AI Overviews about Wellington mortgage advisers, Home Loan Factory appeared in all answers and was the third most recommended of the six.
Home Loan Factory is the fifth most searched of 6 competitors and the third most recommended in AI answers.
- Squirrel WellingtonShare of searches 51.3%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
NZHLShare of searches 15.8%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
Lendal MortgagesShare of searches 14.5%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
The Mortgage Advice CompanyShare of searches 7.9%Mentioned in 0 of 3 AI answersPlace in AI recommendations –- Home Loan FactoryShare of searches 6.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
Follow Home Loan Factory and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top Wellington mortgage advisers in ChatGPT and Google AI Overviews
In three ChatGPT questions, Home Loan Factory appeared in all three answers. Home Loan Factory is the third most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Squirrel Wellington3 of 3Named in 3 of 3 ChatGPT answers
- Lendal Mortgages3 of 3Named in 3 of 3 ChatGPT answers
- Home Loan Factory3 of 3Named in 3 of 3 ChatGPT answers
Capital Advice1 of 3Named in 1 of 3 ChatGPT answers- NZHL0 of 3Named in 0 of 3 ChatGPT answers
- The Mortgage Advice Company0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Wellington mortgage advisers
3 answers
Asked ChatGPT
“Which mortgage adviser should I hire in Wellington, New Zealand?”
Asked ChatGPT
“What are the best mortgage advisers in Wellington, New Zealand?”
Asked ChatGPT
“What's the best mortgage adviser in Wellington, New Zealand for a home loan?”
Searched Google, AI Overview
“mortgage broker wellington”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“mortgage advisers wellington”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which Wellington mortgage advisers compete with Home Loan Factory?
Share of searches by month for Squirrel Wellington, NZHL, Lendal Mortgages, The Mortgage Advice Company, Home Loan Factory, Capital Advice. The figures are in the table below the chart.
View monthly share of searches table
| Month | Squirrel Wellington | NZHL | Lendal Mortgages | The Mortgage Advice Company | Home Loan Factory | Capital Advice |
|---|---|---|---|---|---|---|
| Oct 2025 | 52.2% | 23.9% | 12% | 4.3% | 3.3% | 4.3% |
| Nov 2025 | 52.7% | 19.8% | 15.4% | 4.4% | 4.4% | 3.3% |
| Dec 2025 | 52.7% | 21.6% | 12.2% | 5.4% | 6.8% | 1.4% |
| Jan 2026 | 55.2% | 23% | 10.3% | 4.6% | 3.4% | 3.4% |
| Feb 2026 | 41.6% | 23.4% | 18.2% | 6.5% | 6.5% | 3.9% |
| Mar 2026 | 39.5% | 22.2% | 17.3% | 6.2% | 8.6% | 6.2% |
| Apr 2026 | 50% | 15.4% | 21.8% | 6.4% | 3.8% | 2.6% |
| May 2026 | 37.5% | 22.1% | 25% | 4.8% | 6.7% | 3.8% |
| Jun 2026 | 34.8% | 20.7% | 28.3% | 6.5% | 7.6% | 2.2% |
| Jul 2026 | 36.8% | 20.7% | 24.1% | 8% | 8% | 2.3% |
| Aug 2026 | 33% | 19.6% | 33% | 7.2% | 5.2% | 2.1% |
| Sep 2026 | 51.3% | 15.8% | 14.5% | 7.9% | 6.6% | 3.9% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 51.3% | 390 | +21.9% | +18.3 pointsmoved from 2nd to 1st | |
| 2, moved from 3rd to 2nd | 15.8% | 120 | -36.8% | -3.8 pointsmoved from 3rd to 2nd | |
| 3, moved from 1st to 3rd | 14.5% | 110 | -65.6% | -18.5 pointsmoved from 1st to 3rd | |
| 4, held 4th | 7.9% | 60 | -14.3% | +0.7 points | |
| 5, held 5th | 6.6% | 50 | 0% | +1.4 points | |
| 6, held 6th | 3.9% | 30 | +50% | +1.9 points |
51.3%
Moved from 2nd to 1st. 390 estimated branded searches, +21.9% vs prior month. Share +18.3 points.
2.
NZHL15.8%
Moved from 3rd to 2nd. 120 estimated branded searches, -36.8% vs prior month. Share -3.8 points.
14.5%
Moved from 1st to 3rd. 110 estimated branded searches, -65.6% vs prior month. Share -18.5 points.
Held 4th. 60 estimated branded searches, -14.3% vs prior month. Share +0.7 points.
6.6%
Held 5th. 50 estimated branded searches, 0% vs prior month. Share +1.4 points.
3.9%
Held 6th. 30 estimated branded searches, +50% vs prior month. Share +1.9 points.
Compare popularity between Home Loan Factory and its closest rivals
- Home Loan Factory vs Squirrel Wellington: compare popularity
- Home Loan Factory vs NZHL: compare popularity
- Home Loan Factory vs Lendal Mortgages: compare popularity
- Home Loan Factory vs The Mortgage Advice Company: compare popularity
- Home Loan Factory vs Capital Advice: compare popularity
- Compare Home Loan Factory with any brand
Every comparison with Home Loan Factory
4 comparisons
How has branded search demand for Home Loan Factory changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Home Loan Factory in New Zealand held steady at 110.
- Across the 12 months ending September 2026, Home Loan Factory’s share of searches among Wellington mortgage advisers in New Zealand increased from 3.3% to 6.6%.
- Across the 12 months ending September 2026, Home Loan Factory’s share of searches among Wellington mortgage advisers in New Zealand peaked at 8.6% in March 2026 and was lowest at 3.3% in October 2025.
- Across the 12 months ending September 2026, Home Loan Factory rose from 6th to 5th among Wellington mortgage advisers in New Zealand.
How did search popularity change for New Zealand Wellington mortgage advisers in September 2026?
6 changes
In September 2026, Squirrel Wellington overtook Lendal Mortgages to become the leader among Wellington mortgage advisers in New Zealand, with 51.3% of the searches.
In September 2026, Capital Advice gained share of searches among Wellington mortgage advisers in New Zealand, from 2.1% to 3.9%.
In September 2026, Home Loan Factory gained share of searches among Wellington mortgage advisers in New Zealand, from 5.2% to 6.6%.
In September 2026, The Mortgage Advice Company gained share of searches among Wellington mortgage advisers in New Zealand, from 7.2% to 7.9%.
In September 2026, Lendal Mortgages lost share of searches among Wellington mortgage advisers in New Zealand, from 33% to 14.5%.
In September 2026, NZHL lost share of searches among Wellington mortgage advisers in New Zealand, from 19.6% to 15.8%.
How are Home Loan Factory’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Home Loan Factory’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- home loan factory
Do you work for Home Loan Factory? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Home Loan Factory your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.