Capital Advice vs Home Loan Factory:Which is more popular?
In September 2026, Home Loan Factory had more branded searches than Capital Advice among Wellington mortgage advisers in New Zealand. Home Loan Factory had about 50 branded searches, while Capital Advice had 30. Home Loan Factory made up 6.6% of all Wellington mortgage adviser searches we track, and Capital Advice accounted for 3.9%. When we asked ChatGPT and Google AI Overviews about Wellington mortgage advisers, Home Loan Factory appeared in all three answers and Capital Advice in one. Home Loan Factory was mentioned before Capital Advice in every answer.
Who do people search for more?
Home Loan Factory, about 67% more searches than Capital Advice
Who does AI mention more?
Home Loan Factory, mentioned in every answer we collected
Who does AI recommend more?
Home Loan Factory, named ahead of Capital Advice in every answer
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Top Wellington mortgage advisers in ChatGPT and Google AI Overviews
In three ChatGPT questions, Home Loan Factory appeared in all three answers. Capital Advice was mentioned in one out of three: in one of the three ChatGPT answers. Home Loan Factory was listed before Capital Advice in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Squirrel Wellington3 of 3Named in 3 of 3 ChatGPT answers
Lendal Mortgages3 of 3Named in 3 of 3 ChatGPT answers- Home Loan Factory3 of 3Named in 3 of 3 ChatGPT answers
Capital Advice1 of 3Named in 1 of 3 ChatGPT answers
NZHL0 of 3Named in 0 of 3 ChatGPT answers
The Mortgage Advice Company0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Wellington mortgage advisers
3 answers
Asked ChatGPT
“Which mortgage adviser should I hire in Wellington, New Zealand?”
Asked ChatGPT
“What are the best mortgage advisers in Wellington, New Zealand?”
Asked ChatGPT
“What's the best mortgage adviser in Wellington, New Zealand for a home loan?”
Searched Google, AI Overview
“mortgage broker wellington”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“mortgage advisers wellington”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Capital Advice or Home Loan Factory more popular in search?
This chart shows how often people search Google for Capital Advice and Home Loan Factory by name. Each line represents a brand's share of searches for all six Wellington mortgage advisers we track, month by month, from searches in New Zealand.
Share of searches by month for Home Loan Factory, Capital Advice. The figures are in the table below the chart.
View monthly share of searches table
| Month | Squirrel Wellington | NZHL | Lendal Mortgages | The Mortgage Advice Company | Home Loan Factory | Capital Advice |
|---|---|---|---|---|---|---|
| Oct 2025 | 52.2% | 23.9% | 12% | 4.3% | 3.3% | 4.3% |
| Nov 2025 | 52.7% | 19.8% | 15.4% | 4.4% | 4.4% | 3.3% |
| Dec 2025 | 52.7% | 21.6% | 12.2% | 5.4% | 6.8% | 1.4% |
| Jan 2026 | 55.2% | 23% | 10.3% | 4.6% | 3.4% | 3.4% |
| Feb 2026 | 41.6% | 23.4% | 18.2% | 6.5% | 6.5% | 3.9% |
| Mar 2026 | 39.5% | 22.2% | 17.3% | 6.2% | 8.6% | 6.2% |
| Apr 2026 | 50% | 15.4% | 21.8% | 6.4% | 3.8% | 2.6% |
| May 2026 | 37.5% | 22.1% | 25% | 4.8% | 6.7% | 3.8% |
| Jun 2026 | 34.8% | 20.7% | 28.3% | 6.5% | 7.6% | 2.2% |
| Jul 2026 | 36.8% | 20.7% | 24.1% | 8% | 8% | 2.3% |
| Aug 2026 | 33% | 19.6% | 33% | 7.2% | 5.2% | 2.1% |
| Sep 2026 | 51.3% | 15.8% | 14.5% | 7.9% | 6.6% | 3.9% |
How has the Capital Advice and Home Loan Factory comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Home Loan Factory took it in November 2025.
- Across the 12 months ending September 2026, Capital Advice’s share of searches among Wellington mortgage advisers in New Zealand moved from 4.3% to 3.9%, and its estimated monthly branded searches moved from 40 to 30.
- Across the 12 months ending September 2026, Home Loan Factory’s share of searches among Wellington mortgage advisers in New Zealand moved from 3.3% to 6.6%, and its estimated monthly branded searches moved from 30 to 50.
How did search popularity change for New Zealand Wellington mortgage advisers in September 2026?
2 changes
In September 2026, Capital Advice gained share of searches among Wellington mortgage advisers in New Zealand, from 2.1% to 3.9%.
In September 2026, Home Loan Factory gained share of searches among Wellington mortgage advisers in New Zealand, from 5.2% to 6.6%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Capital Advice’s and Home Loan Factory’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Capital Advice
1 branded search term
- capital advice
Home Loan Factory
1 branded search term
- home loan factory
Other head-to-heads among Wellington mortgage advisers
- Squirrel Wellington vs NZHL: compare popularity
- Squirrel Wellington vs Lendal Mortgages: compare popularity
- Squirrel Wellington vs The Mortgage Advice Company: compare popularity
- Squirrel Wellington vs Home Loan Factory: compare popularity
- NZHL vs Lendal Mortgages: compare popularity
- NZHL vs The Mortgage Advice Company: compare popularity
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