How popular isSquirrel Wellington?
In September 2026, people searched for Squirrel Wellington by name about 480 times in New Zealand, a 33.3% decrease from the previous year. These searches made up 51.3% of all New Zealand Wellington mortgage adviser searches, placing Squirrel Wellington first out of six advisers. When we asked both ChatGPT and Google AI Overviews about Wellington mortgage advisers, Squirrel Wellington appeared in all answers and was the most recommended of the six.
Squirrel Wellington is the most searched of 6 competitors and the most recommended in AI answers.
- Squirrel WellingtonShare of searches 51.3%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
NZHLShare of searches 15.8%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
Lendal MortgagesShare of searches 14.5%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
The Mortgage Advice CompanyShare of searches 7.9%Mentioned in 0 of 3 AI answersPlace in AI recommendations –- Home Loan FactoryShare of searches 6.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
Follow Squirrel Wellington and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top Wellington mortgage advisers in ChatGPT and Google AI Overviews
In three ChatGPT questions, Squirrel Wellington appeared in all three answers. Squirrel Wellington is the most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Squirrel Wellington3 of 3Named in 3 of 3 ChatGPT answers
- Lendal Mortgages3 of 3Named in 3 of 3 ChatGPT answers
- Home Loan Factory3 of 3Named in 3 of 3 ChatGPT answers
Capital Advice1 of 3Named in 1 of 3 ChatGPT answers- NZHL0 of 3Named in 0 of 3 ChatGPT answers
- The Mortgage Advice Company0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Wellington mortgage advisers
3 answers
Asked ChatGPT
“Which mortgage adviser should I hire in Wellington, New Zealand?”
Asked ChatGPT
“What are the best mortgage advisers in Wellington, New Zealand?”
Asked ChatGPT
“What's the best mortgage adviser in Wellington, New Zealand for a home loan?”
Searched Google, AI Overview
“mortgage broker wellington”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“mortgage advisers wellington”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which Wellington mortgage advisers compete with Squirrel Wellington?
Share of searches by month for Squirrel Wellington, NZHL, Lendal Mortgages, The Mortgage Advice Company, Home Loan Factory, Capital Advice. The figures are in the table below the chart.
View monthly share of searches table
| Month | Squirrel Wellington | NZHL | Lendal Mortgages | The Mortgage Advice Company | Home Loan Factory | Capital Advice |
|---|---|---|---|---|---|---|
| Oct 2025 | 52.2% | 23.9% | 12% | 4.3% | 3.3% | 4.3% |
| Nov 2025 | 52.7% | 19.8% | 15.4% | 4.4% | 4.4% | 3.3% |
| Dec 2025 | 52.7% | 21.6% | 12.2% | 5.4% | 6.8% | 1.4% |
| Jan 2026 | 55.2% | 23% | 10.3% | 4.6% | 3.4% | 3.4% |
| Feb 2026 | 41.6% | 23.4% | 18.2% | 6.5% | 6.5% | 3.9% |
| Mar 2026 | 39.5% | 22.2% | 17.3% | 6.2% | 8.6% | 6.2% |
| Apr 2026 | 50% | 15.4% | 21.8% | 6.4% | 3.8% | 2.6% |
| May 2026 | 37.5% | 22.1% | 25% | 4.8% | 6.7% | 3.8% |
| Jun 2026 | 34.8% | 20.7% | 28.3% | 6.5% | 7.6% | 2.2% |
| Jul 2026 | 36.8% | 20.7% | 24.1% | 8% | 8% | 2.3% |
| Aug 2026 | 33% | 19.6% | 33% | 7.2% | 5.2% | 2.1% |
| Sep 2026 | 51.3% | 15.8% | 14.5% | 7.9% | 6.6% | 3.9% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 51.3% | 390 | +21.9% | +18.3 pointsmoved from 2nd to 1st | |
| 2, moved from 3rd to 2nd | 15.8% | 120 | -36.8% | -3.8 pointsmoved from 3rd to 2nd | |
| 3, moved from 1st to 3rd | 14.5% | 110 | -65.6% | -18.5 pointsmoved from 1st to 3rd | |
| 4, held 4th | 7.9% | 60 | -14.3% | +0.7 points | |
| 5, held 5th | 6.6% | 50 | 0% | +1.4 points | |
| 6, held 6th | 3.9% | 30 | +50% | +1.9 points |
51.3%
Moved from 2nd to 1st. 390 estimated branded searches, +21.9% vs prior month. Share +18.3 points.
2.
NZHL15.8%
Moved from 3rd to 2nd. 120 estimated branded searches, -36.8% vs prior month. Share -3.8 points.
14.5%
Moved from 1st to 3rd. 110 estimated branded searches, -65.6% vs prior month. Share -18.5 points.
Held 4th. 60 estimated branded searches, -14.3% vs prior month. Share +0.7 points.
6.6%
Held 5th. 50 estimated branded searches, 0% vs prior month. Share +1.4 points.
3.9%
Held 6th. 30 estimated branded searches, +50% vs prior month. Share +1.9 points.
Compare popularity between Squirrel Wellington and its closest rivals
- Squirrel Wellington vs NZHL: compare popularity
- Squirrel Wellington vs Lendal Mortgages: compare popularity
- Squirrel Wellington vs The Mortgage Advice Company: compare popularity
- Squirrel Wellington vs Home Loan Factory: compare popularity
- Squirrel Wellington vs Capital Advice: compare popularity
- Compare Squirrel Wellington with any brand
Every comparison with Squirrel Wellington
4 comparisons
How has branded search demand for Squirrel Wellington changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Squirrel Wellington in New Zealand fell from 720 to 480.
- Across the 12 months ending September 2026, Squirrel Wellington’s share of searches among Wellington mortgage advisers in New Zealand decreased from 52.2% to 51.3%.
- Across the 12 months ending September 2026, Squirrel Wellington’s share of searches among Wellington mortgage advisers in New Zealand peaked at 55.2% in January 2026 and was lowest at 33% in August 2026.
How did search popularity change for New Zealand Wellington mortgage advisers in September 2026?
6 changes
In September 2026, Squirrel Wellington overtook Lendal Mortgages to become the leader among Wellington mortgage advisers in New Zealand, with 51.3% of the searches.
In September 2026, Capital Advice gained share of searches among Wellington mortgage advisers in New Zealand, from 2.1% to 3.9%.
In September 2026, Home Loan Factory gained share of searches among Wellington mortgage advisers in New Zealand, from 5.2% to 6.6%.
In September 2026, The Mortgage Advice Company gained share of searches among Wellington mortgage advisers in New Zealand, from 7.2% to 7.9%.
In September 2026, Lendal Mortgages lost share of searches among Wellington mortgage advisers in New Zealand, from 33% to 14.5%.
In September 2026, NZHL lost share of searches among Wellington mortgage advisers in New Zealand, from 19.6% to 15.8%.
How are Squirrel Wellington’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Squirrel Wellington’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- squirrel wellington
Do you work for Squirrel Wellington? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Squirrel Wellington your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.