Brandwave

Lendal Mortgages vs Squirrel Wellington:Which is more popular?

In September 2026, Squirrel Wellington had more branded searches than Lendal Mortgages among Wellington mortgage advisers in New Zealand. Squirrel Wellington had about 390 branded searches, while Lendal Mortgages had 110. Squirrel Wellington made up 51.3% of all Wellington mortgage adviser searches we track, and Lendal Mortgages accounted for 14.5%. When we asked ChatGPT and Google AI Overviews about Wellington mortgage advisers, both Lendal Mortgages and Squirrel Wellington appeared in all three answers. Squirrel Wellington was mentioned before Lendal Mortgages in every answer.

Among Wellington mortgage advisers in New Zealand in September 2026

Who do people search for more?

Squirrel Wellington, about 4 searches for every 1 for Lendal Mortgages

Squirrel Wellington 390 searchesLendal Mortgages 110 searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Lendal Mortgages in 3 of 3Squirrel Wellington in 3 of 3

Who does AI recommend more?

Squirrel Wellington, named ahead of Lendal Mortgages in every answer

Squirrel Wellington first in 3Lendal Mortgages never first

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Top Wellington mortgage advisers in ChatGPT and Google AI Overviews

In three ChatGPT questions, both Lendal Mortgages and Squirrel Wellington showed up in all three answers. Squirrel Wellington was listed before Lendal Mortgages in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Squirrel Wellington1st
  2. Lendal Mortgages2nd
  3. Home Loan Factory3rd
  4. Capital Advice4th
  5. NZHL–
  6. The Mortgage Advice Company–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Wellington mortgage advisers

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Lendal Mortgages or Squirrel Wellington more popular in search?

This chart shows how often people search Google for Lendal Mortgages and Squirrel Wellington by name. Each line represents a brand's share of searches for all six Wellington mortgage advisers we track, month by month, from searches in New Zealand.

Lendal Mortgages and Squirrel Wellington among Wellington mortgage advisers in New Zealand, by month

Share of searches by month for Squirrel Wellington, Lendal Mortgages. The figures are in the table below the chart.

View monthly share of searches table
MonthSquirrel WellingtonNZHLLendal MortgagesThe Mortgage Advice CompanyHome Loan FactoryCapital Advice
Oct 202552.2%23.9%12%4.3%3.3%4.3%
Nov 202552.7%19.8%15.4%4.4%4.4%3.3%
Dec 202552.7%21.6%12.2%5.4%6.8%1.4%
Jan 202655.2%23%10.3%4.6%3.4%3.4%
Feb 202641.6%23.4%18.2%6.5%6.5%3.9%
Mar 202639.5%22.2%17.3%6.2%8.6%6.2%
Apr 202650%15.4%21.8%6.4%3.8%2.6%
May 202637.5%22.1%25%4.8%6.7%3.8%
Jun 202634.8%20.7%28.3%6.5%7.6%2.2%
Jul 202636.8%20.7%24.1%8%8%2.3%
Aug 202633%19.6%33%7.2%5.2%2.1%
Sep 202651.3%15.8%14.5%7.9%6.6%3.9%

How has the Lendal Mortgages and Squirrel Wellington comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Wellington mortgage advisers in September 2026?

2 changes

  1. In September 2026, Squirrel Wellington overtook Lendal Mortgages to become the leader among Wellington mortgage advisers in New Zealand, with 51.3% of the searches.

  2. In September 2026, Lendal Mortgages lost share of searches among Wellington mortgage advisers in New Zealand, from 33% to 14.5%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Lendal Mortgages’ and Squirrel Wellington’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Lendal Mortgages

1 branded search term

  • lendal mortgages

Squirrel Wellington

1 branded search term

  • squirrel wellington

How the Brand Demand Index is measured

Other head-to-heads among Wellington mortgage advisers

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