Capital Advice vs The Mortgage Advice Company:Which is more popular by branded search in New Zealand?
In August 2026, The Mortgage Advice Company had more branded searches than Capital Advice among wellington mortgage advisers in New Zealand. The Mortgage Advice Company was estimated to have 210 branded searches compared to Capital Advice’s 30, and held a 2.7% Share of Search versus Capital Advice’s 0.38%.
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Which is more popular in search, Capital Advice or The Mortgage Advice Company?
Compare Wellington mortgage advisers using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for The Mortgage Advice Company, Capital Advice. The figures are in the table below the chart.
View monthly share of search table
| Month | NZHL | Lendal Mortgages | The Mortgage Advice Company | Capital Advice |
|---|---|---|---|---|
| Oct 2025 | 88.4% | 8.9% | 1.7% | 0.87% |
| Nov 2025 | 90% | 7.4% | 2% | 0.63% |
| Dec 2025 | 87.2% | 9.8% | 2.7% | 0.33% |
| Jan 2026 | 87.9% | 9.7% | 1.9% | 0.54% |
| Feb 2026 | 90% | 7.5% | 2% | 0.51% |
| Mar 2026 | 87.4% | 8.9% | 2.6% | 1.1% |
| Apr 2026 | 87.5% | 9% | 2.7% | 0.76% |
| May 2026 | 84.2% | 12.9% | 2.3% | 0.64% |
| Jun 2026 | 82.4% | 13% | 3.8% | 0.74% |
| Jul 2026 | 79.4% | 16.1% | 4% | 0.5% |
| Aug 2026 | 80.5% | 16.4% | 2.7% | 0.38% |
| Sep 2026 | — | — | — | — |
How has the Capital Advice and The Mortgage Advice Company comparison changed over the last 12 months?
3 findings
- The Mortgage Advice Company was ahead of Capital Advice in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Capital Advice’s estimated Share of Search among wellington mortgage advisers in New Zealand moved from 0.87% to 0.38%, and its estimated monthly branded searches moved from 70 to 30.
- Across the 11 months ending August 2026, The Mortgage Advice Company’s estimated Share of Search among wellington mortgage advisers in New Zealand moved from 1.7% to 2.7%, and its estimated monthly branded searches moved from 140 to 210.
How did search popularity change for New Zealand wellington mortgage advisers in August 2026?
2 changes
In August 2026, The Mortgage Advice Company lost estimated Share of Search among wellington mortgage advisers in New Zealand, from 4% to 2.7%.
Estimated monthly branded searches for Capital Advice in New Zealand fell 57.1% over 11 measured months, from 70 to 30 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Capital Advice’s and The Mortgage Advice Company’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Capital Advice
1 branded search term
- capital advice
The Mortgage Advice Company
2 branded search terms
- mortgage advice company
- the mortgage advice company
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.