Crop protection brands in New Zealand:Which are most popular?
In September 2026, Key Industries was the most searched crop protection brand in New Zealand, accounting for 41.7% of all searches among the nine brands we track. When we checked with ChatGPT and Google AI Overviews, Syngenta and Adama were mentioned most often, in four of the five answers. Bayer Crop Science was recommended most often, coming first in one out of four responses that gave a list.
- Key IndustriesShare of searches 41.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
SyngentaShare of searches 21.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
UPLShare of searches 20%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th
NufarmShare of searches 7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
Corteva AgriscienceShare of searches 4.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
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Top crop protection brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Syngenta and Adama were mentioned most often, in four of the five answers. Bayer Crop Science was recommended most often, coming first in one out of four answers that gave a list. Syngenta and BASF Agricultural Solutions tied for second. Key Industries, which ranked first in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Syngenta4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Adama4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Nufarm3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bayer Crop Science3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
BASF Agricultural Solutions3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Corteva Agriscience2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- UPL1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
FMC1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Key Industries0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about crop protection brands
5 answers
Asked ChatGPT
“Which crop protection brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best crop protection brands in New Zealand?”
Asked ChatGPT
“What's the best crop protection brand in New Zealand for a farm?”
Searched Google, AI Overview
“crop protection products”
Searched Google, AI Overview
“crop protection brands nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which crop protection brands do people search for most?
This chart shows how often people search Google for each crop protection brand by name. Each line represents a brand's share of searches for all nine crop protection brands we track, month by month, from searches in New Zealand.
Share of searches by month for Key Industries, Syngenta, UPL, Nufarm, Corteva Agriscience, Adama. The figures are in the table below the chart.
View monthly share of searches table
| Month | Key Industries | Syngenta | UPL | Nufarm | Corteva Agriscience | Adama | Bayer Crop Science | FMC | BASF Agricultural Solutions |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.7% | 18.2% | 26.4% | 7.4% | 4.1% | 1.7% | 1.7% | 0% | 0.83% |
| Nov 2025 | 43.7% | 19.3% | 20.7% | 9.6% | 1.5% | 2.2% | 1.5% | 0.74% | 0.74% |
| Dec 2025 | 44.9% | 20.6% | 17.8% | 7.5% | 2.8% | 2.8% | 1.9% | 0.93% | 0.93% |
| Jan 2026 | 38.2% | 16.7% | 28.4% | 9.8% | 3.9% | 2% | 0.98% | 0% | 0% |
| Feb 2026 | 43.6% | 20% | 20.9% | 6.4% | 2.7% | 3.6% | 1.8% | 0% | 0.91% |
| Mar 2026 | 46.1% | 19.5% | 20.3% | 7% | 2.3% | 2.3% | 1.6% | 0% | 0.78% |
| Apr 2026 | 40.7% | 18.6% | 27.1% | 5.9% | 4.2% | 1.7% | 0.85% | 0% | 0.85% |
| May 2026 | 37.8% | 21.3% | 28.3% | 5.5% | 3.1% | 0.79% | 1.6% | 0.79% | 0.79% |
| Jun 2026 | 46.2% | 21.2% | 19.2% | 4.8% | 4.8% | 1.9% | 0.96% | 0% | 0.96% |
| Jul 2026 | 37.1% | 23.8% | 26.7% | 6.7% | 2.9% | 0.95% | 0.95% | 0.95% | 0% |
| Aug 2026 | 36.8% | 24.5% | 23.6% | 8.5% | 1.9% | 3.8% | 0.94% | 0% | 0% |
| Sep 2026 | 41.7% | 21.7% | 20% | 7% | 4.3% | 2.6% | 1.7% | 0.87% | 0% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 41.7% | 480 | +23.1% | +4.9 points | |
| 2, held 2nd | 21.7% | 250 | -3.8% | -2.8 points | |
| 3, held 3rd | 20% | 230 | -8% | -3.6 points | |
| 4, held 4th | 7% | 80 | -11.1% | -1.5 points | |
| 5, moved from 6th to 5th | 4.3% | 50 | +150% | +2.5 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 2.6% | 30 | -25% | -1.2 pointsmoved from 5th to 6th | |
| 7, held 7th | 1.7% | 20 | +100% | +0.8 points | |
| 8, moved from 9th to 8th | 0.87% | 10 | — | +0.9 pointsmoved from 9th to 8th | |
| 9, moved from 8th to 9th | 0% | 0 | — | 0 pointsmoved from 8th to 9th |
41.7%
Held 1st. 480 estimated branded searches, +23.1% vs prior month. Share +4.9 points.
2.
Syngenta21.7%
Held 2nd. 250 estimated branded searches, -3.8% vs prior month. Share -2.8 points.
3.
UPL20%
Held 3rd. 230 estimated branded searches, -8% vs prior month. Share -3.6 points.
4.
Nufarm7%
Held 4th. 80 estimated branded searches, -11.1% vs prior month. Share -1.5 points.
4.3%
Moved from 6th to 5th. 50 estimated branded searches, +150% vs prior month. Share +2.5 points.
6.
Adama2.6%
Moved from 5th to 6th. 30 estimated branded searches, -25% vs prior month. Share -1.2 points.
1.7%
Held 7th. 20 estimated branded searches, +100% vs prior month. Share +0.8 points.
8.
FMC0.87%
Moved from 9th to 8th. 10 estimated branded searches, — vs prior month. Share +0.9 points.
Moved from 8th to 9th. 0 estimated branded searches, — vs prior month. Share 0 points.
Which brand is most popular in search among crop protection brands in New Zealand?
9 brands
In September 2026, Key Industries was the most searched among crop protection brands in New Zealand, with an estimated 480 branded searches, 41.7% of all searches for the nine we track. Syngenta is in 2nd place, 20 percentage points behind at 21.7%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Key Industries | 39.7% → 41.7% | 46.2%Jun 2026 | 36.8%Aug 2026 | 1st |
| Syngenta | 18.2% → 21.7% | 24.5%Aug 2026 | 16.7%Jan 2026 | 3rd → 2nd |
| UPL | 26.4% → 20% | 28.4%Jan 2026 | 17.8%Dec 2025 | 2nd → 3rd |
| Nufarm | 7.4% → 7% | 9.8%Jan 2026 | 4.8%Jun 2026 | 4th |
| Corteva Agriscience | 4.1% → 4.3% | 4.8%Jun 2026 | 1.5%Nov 2025 | 5th |
| Adama | 1.7% → 2.6% | 3.8%Aug 2026 | 0.79%May 2026 | 6th |
| Bayer Crop Science | 1.7% | 1.9%Dec 2025 | 0.85%Apr 2026 | 7th |
| FMC | 0% → 0.87% | 0.95%Jul 2026 | 0%Oct 2025 | 9th → 8th |
| BASF Agricultural Solutions | 0.83% → 0% | 0.96%Jun 2026 | 0%Jan 2026 | 8th → 9th |
Each finding as a sentence
- Across the 12 months ending September 2026, Key Industries’ share of searches among crop protection brands in New Zealand increased from 39.7% to 41.7%.
- Across the 12 months ending September 2026, Syngenta’s share of searches among crop protection brands in New Zealand increased from 18.2% to 21.7%.
- Across the 12 months ending September 2026, UPL’s share of searches among crop protection brands in New Zealand decreased from 26.4% to 20%.
- Across the 12 months ending September 2026, Adama’s share of searches among crop protection brands in New Zealand increased from 1.7% to 2.6%.
- Across the 12 months ending September 2026, FMC’s share of searches among crop protection brands in New Zealand increased from 0% to 0.87%.
- Across the 12 months ending September 2026, BASF Agricultural Solutions’ share of searches among crop protection brands in New Zealand decreased from 0.83% to 0%.
- Across the 12 months ending September 2026, Key Industries’ share of searches among crop protection brands in New Zealand peaked at 46.2% in June 2026 and was lowest at 36.8% in August 2026.
- Across the 12 months ending September 2026, Syngenta’s share of searches among crop protection brands in New Zealand peaked at 24.5% in August 2026 and was lowest at 16.7% in January 2026.
- Across the 12 months ending September 2026, UPL’s share of searches among crop protection brands in New Zealand peaked at 28.4% in January 2026 and was lowest at 17.8% in December 2025.
- Across the 12 months ending September 2026, Nufarm’s share of searches among crop protection brands in New Zealand peaked at 9.8% in January 2026 and was lowest at 4.8% in June 2026.
- Across the 12 months ending September 2026, Corteva Agriscience’s share of searches among crop protection brands in New Zealand peaked at 4.8% in June 2026 and was lowest at 1.5% in November 2025.
- Across the 12 months ending September 2026, Adama’s share of searches among crop protection brands in New Zealand peaked at 3.8% in August 2026 and was lowest at 0.79% in May 2026.
- Across the 12 months ending September 2026, Bayer Crop Science’s share of searches among crop protection brands in New Zealand peaked at 1.9% in December 2025 and was lowest at 0.85% in April 2026.
- Across the 12 months ending September 2026, Syngenta rose from 3rd to 2nd among crop protection brands in New Zealand.
- Across the 12 months ending September 2026, UPL fell from 2nd to 3rd among crop protection brands in New Zealand.
- Across the 12 months ending September 2026, FMC rose from 9th to 8th among crop protection brands in New Zealand.
- Across the 12 months ending September 2026, BASF Agricultural Solutions fell from 8th to 9th among crop protection brands in New Zealand.
- Across the 12 months ending September 2026, Nufarm, Corteva Agriscience and Bayer Crop Science held steady: their share of searches among crop protection brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand crop protection brands in September 2026?
8 changes
In September 2026, Corteva Agriscience overtook Adama to rank 5th among crop protection brands in New Zealand, with 4.3% of the searches.
In September 2026, FMC overtook BASF Agricultural Solutions to rank 8th among crop protection brands in New Zealand, with 0.87% of the searches.
In September 2026, Key Industries gained share of searches among crop protection brands in New Zealand, from 36.8% to 41.7%.
In September 2026, Bayer Crop Science gained share of searches among crop protection brands in New Zealand, from 0.94% to 1.7%.
In September 2026, UPL lost share of searches among crop protection brands in New Zealand, from 23.6% to 20%.
In September 2026, Syngenta lost share of searches among crop protection brands in New Zealand, from 24.5% to 21.7%.
In September 2026, Nufarm lost share of searches among crop protection brands in New Zealand, from 8.5% to 7%.
In September 2026, Adama lost share of searches among crop protection brands in New Zealand, from 3.8% to 2.6%.
Compare popularity between leading brands
- Key Industries vs Syngenta: compare popularity
- Key Industries vs UPL: compare popularity
- Key Industries vs Nufarm: compare popularity
- Key Industries vs Corteva Agriscience: compare popularity
- Syngenta vs UPL: compare popularity
- Syngenta vs Nufarm: compare popularity
- Syngenta vs Corteva Agriscience: compare popularity
- UPL vs Nufarm: compare popularity
- UPL vs Corteva Agriscience: compare popularity
- Nufarm vs Corteva Agriscience: compare popularity
- Compare any of these brands
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