Field service management platforms in New Zealand:Which are most popular?

Name: Field service management platforms in New Zealand: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Tradify was the most searched field service management platform in New Zealand, accounting for 44.7% of all searches among the nine platforms we track. When we checked with ChatGPT and Google AI Overviews, Tradify, Simpro, ServiceM8 and Fergus were mentioned most often, in three of the five answers. Tradify was recommended most often, coming first in three out of five responses.

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Top field service management platforms in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Tradify, Simpro, ServiceM8 and Fergus were mentioned most often, in three of the five answers. Tradify was recommended most often, coming first in three out of five answers. Fergus was second, and Simpro and ServiceM8 tied for third. Kickserv, which ranked ninth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Tradify	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Simpro	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
ServiceM8	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Fergus	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Jobber	Named in 0 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	2 of 5
NextMinute	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
ServiceTitan	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Housecall Pro	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Kickserv	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Tradify3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Simpro3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ServiceM83 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Fergus3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Jobber2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
NextMinute2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ServiceTitan1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Housecall Pro1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kickserv0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about field service management platforms

5 answers

Asked ChatGPT
“Which field service management platform should I use in New Zealand?”
1. 1Tradify
2. 2Fergus
3. 3ServiceM8
4. 4Simpro
Asked ChatGPT
“What are the best field service management platforms in New Zealand?”
1. 1Tradify
2. 2Fergus
3. 3ServiceM8
4. 4NextMinute
Asked ChatGPT
“What's the best field service management platform in New Zealand for trades jobs?”
1. 1Tradify
2. 2Fergus
3. 3ServiceM8
4. 4Simpro
Searched Google, AI Overview
“field service management software”
1. 1Simpro
2. 2ServiceTitan
3. 3Jobber
4. 4Housecall Pro
Searched Google, AI Overview
“job scheduling software”
1. 1NextMinute
2. 2Jobber

Not named in any answer:

Kickserv

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which field service management platforms do people search for most?

This chart shows how often people search Google for each field service management platform by name. Each line represents a brand's share of searches for all nine field service management platforms we track, month by month, from searches in New Zealand.

Share of searches among field service management platforms in New Zealand, by month

Month	Tradify	Simpro	ServiceM8	Jobber	Fergus	NextMinute	ServiceTitan	Housecall Pro	Kickserv
Nov 2025	41%	24.2%	11.3%	5.4%	9.9%	6.6%	1%	0.56%	0.11%
Dec 2025	43.3%	21.7%	13.1%	5.7%	8.7%	5.7%	1%	0.59%	0.15%
Jan 2026	47.5%	19.5%	10.8%	6.3%	8%	6.3%	0.96%	0.53%	0.11%
Feb 2026	45.3%	21.7%	10.2%	6%	9.4%	6%	0.91%	0.4%	0.1%
Mar 2026	46.7%	22.7%	11.1%	5%	7.4%	6.1%	0.59%	0.34%	0.08%
Apr 2026	44.8%	22.1%	13.2%	5.9%	6.7%	5.9%	0.7%	0.4%	0.2%
May 2026	50.7%	20.5%	9.3%	5.5%	7.5%	5.5%	0.65%	0.28%	0.09%
Jun 2026	43.6%	21.9%	12.7%	7%	7.9%	5.7%	0.68%	0.39%	0.1%
Jul 2026	45.7%	22%	10.4%	7.4%	8.3%	4.9%	0.72%	0.31%	0.1%
Aug 2026	16.4%	8%	3.7%	66.7%	2.7%	2.2%	0.18%	0.15%	0.04%
Sep 2026	44.7%	21.9%	10.2%	8.8%	8.3%	4.8%	0.9%	0.2%	0.1%
Oct 2026	—	—	—	—	—	—	—	—	—

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, moved from 2nd to 1st	Tradify	44.7%	4.5K	+0.23%	+28.3 pointsmoved from 2nd to 1st
2, moved from 3rd to 2nd	Simpro	21.9%	2.2K	+0.93%	+13.9 pointsmoved from 3rd to 2nd
3, moved from 4th to 3rd	ServiceM8	10.2%	1K	+0.99%	+6.5 pointsmoved from 4th to 3rd
4, moved from 1st to 4th	Jobber	8.8%	880	-95.1%	-57.9 pointsmoved from 1st to 4th
5, held 5th	Fergus	8.3%	830	+15.3%	+5.7 points
6, held 6th	NextMinute	4.8%	480	-18.6%	+2.6 points
7, held 7th	ServiceTitan	0.9%	90	+80%	+0.7 points
8, held 8th	Housecall Pro	0.2%	20	-50%	+0.1 points
9, held 9th	Kickserv	0.1%	10	0%	+0.1 points

1.Tradify
44.7%
Moved from 2nd to 1st. 4.5K estimated branded searches, +0.23% vs prior month. Share +28.3 points.
2.Simpro
21.9%
Moved from 3rd to 2nd. 2.2K estimated branded searches, +0.93% vs prior month. Share +13.9 points.
3.ServiceM8
10.2%
Moved from 4th to 3rd. 1K estimated branded searches, +0.99% vs prior month. Share +6.5 points.
4.Jobber
8.8%
Moved from 1st to 4th. 880 estimated branded searches, -95.1% vs prior month. Share -57.9 points.
5.Fergus
8.3%
Held 5th. 830 estimated branded searches, +15.3% vs prior month. Share +5.7 points.
6.NextMinute
4.8%
Held 6th. 480 estimated branded searches, -18.6% vs prior month. Share +2.6 points.
7.ServiceTitan
0.9%
Held 7th. 90 estimated branded searches, +80% vs prior month. Share +0.7 points.
8.Housecall Pro
0.2%
Held 8th. 20 estimated branded searches, -50% vs prior month. Share +0.1 points.
9.Kickserv
0.1%
Held 9th. 10 estimated branded searches, 0% vs prior month. Share +0.1 points.

Which brand is most popular in search among field service management platforms in New Zealand?

9 brands

In September 2026, Tradify was the most searched among field service management platforms in New Zealand, with an estimated 4.5K branded searches, 44.7% of all searches for the nine we track. Simpro is in 2nd place, 22.8 percentage points behind at 21.9%.

New Zealand field service management platforms, last 12 months ending October 2026
Brand	Share of searches	Peak	Low	Rank
Tradify	41% → 44.7%	50.7%May 2026	16.4%Aug 2026	1st
Simpro	24.2% → 21.9%	24.2%Nov 2025	8%Aug 2026	2nd
ServiceM8	11.3% → 10.2%	13.2%Apr 2026	3.7%Aug 2026	3rd
Jobber	5.4% → 8.8%	66.7%Aug 2026	5%Mar 2026	6th → 4th
Fergus	9.9% → 8.3%	9.9%Nov 2025	2.7%Aug 2026	4th → 5th
NextMinute	6.6% → 4.8%	6.6%Nov 2025	2.2%Aug 2026	5th → 6th
ServiceTitan	1% → 0.9%	1%Dec 2025	0.18%Aug 2026	7th
Housecall Pro	0.56% → 0.2%	0.59%Dec 2025	0.15%Aug 2026	8th
Kickserv	0.11% → 0.1%	0.2%Apr 2026	0.04%Aug 2026	9th

Each finding as a sentence

Across the 11 months ending September 2026, Tradify’s share of searches among field service management platforms in New Zealand increased from 41% to 44.7%.
Across the 11 months ending September 2026, Simpro’s share of searches among field service management platforms in New Zealand decreased from 24.2% to 21.9%.
Across the 11 months ending September 2026, ServiceM8’s share of searches among field service management platforms in New Zealand decreased from 11.3% to 10.2%.
Across the 11 months ending September 2026, Jobber’s share of searches among field service management platforms in New Zealand increased from 5.4% to 8.8%.
Across the 11 months ending September 2026, Fergus’ share of searches among field service management platforms in New Zealand decreased from 9.9% to 8.3%.
Across the 11 months ending September 2026, NextMinute’s share of searches among field service management platforms in New Zealand decreased from 6.6% to 4.8%.
Across the 11 months ending September 2026, Tradify’s share of searches among field service management platforms in New Zealand peaked at 50.7% in May 2026 and was lowest at 16.4% in August 2026.
Across the 11 months ending September 2026, Simpro’s share of searches among field service management platforms in New Zealand peaked at 24.2% in November 2025 and was lowest at 8% in August 2026.
Across the 11 months ending September 2026, ServiceM8’s share of searches among field service management platforms in New Zealand peaked at 13.2% in April 2026 and was lowest at 3.7% in August 2026.
Across the 11 months ending September 2026, Jobber’s share of searches among field service management platforms in New Zealand peaked at 66.7% in August 2026 and was lowest at 5% in March 2026.
Across the 11 months ending September 2026, Fergus’ share of searches among field service management platforms in New Zealand peaked at 9.9% in November 2025 and was lowest at 2.7% in August 2026.
Across the 11 months ending September 2026, NextMinute’s share of searches among field service management platforms in New Zealand peaked at 6.6% in November 2025 and was lowest at 2.2% in August 2026.
Across the 11 months ending September 2026, Jobber rose from 6th to 4th among field service management platforms in New Zealand.
Across the 11 months ending September 2026, Fergus fell from 4th to 5th among field service management platforms in New Zealand.
Across the 11 months ending September 2026, NextMinute fell from 5th to 6th among field service management platforms in New Zealand.
Across the 11 months ending September 2026, ServiceTitan, Housecall Pro and Kickserv held steady: their share of searches among field service management platforms in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand field service management platforms in September 2026?

8 changes

In September 2026, Tradify overtook Jobber to become the leader among field service management platforms in New Zealand, with 44.7% of the searches.
In September 2026, Simpro overtook Jobber to rank 2nd among field service management platforms in New Zealand, with 21.9% of the searches.
In September 2026, ServiceM8 overtook Jobber to rank 3rd among field service management platforms in New Zealand, with 10.2% of the searches.
In September 2026, Fergus gained share of searches among field service management platforms in New Zealand, from 2.7% to 8.3%.
In September 2026, NextMinute gained share of searches among field service management platforms in New Zealand, from 2.2% to 4.8%.
In September 2026, ServiceTitan gained share of searches among field service management platforms in New Zealand, from 0.18% to 0.9%.
In September 2026, Jobber lost share of searches among field service management platforms in New Zealand, from 66.7% to 8.8%.
Estimated monthly branded searches for Housecall Pro in New Zealand fell 60% over 11 measured months, from 50 to 20 in September 2026.

How are branded searches counted for field service management platforms?

29 search terms

Each brand's share of searches among field service management platforms comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.