Fergus vs ServiceM8:Which is more popular by branded search in New Zealand?
In August 2026, ServiceM8 had more branded searches than Fergus among trade and field-service job management software in New Zealand. ServiceM8 was estimated to have 1K branded searches compared to Fergus’ 810, and held a 10% Share of Search versus Fergus’ 7.9%.
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Which is more popular in search, Fergus or ServiceM8?
Compare job management software used by trade and field-service businesses to quote, schedule, and invoice work, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ServiceM8, Fergus. The figures are in the table below the chart.
View monthly share of search table
| Month | Tradify | Simpro | ServiceM8 | Fergus | AroFlo | NextMinute |
|---|---|---|---|---|---|---|
| Oct 2025 | 43.6% | 22.8% | 11.3% | 9.2% | 6.6% | 6.4% |
| Nov 2025 | 40.7% | 25.1% | 10.7% | 9.8% | 7.5% | 6.2% |
| Dec 2025 | 43.8% | 22.9% | 12.7% | 8.8% | 6.3% | 5.5% |
| Jan 2026 | 49.2% | 21.1% | 10.7% | 8.4% | 4.5% | 6.1% |
| Feb 2026 | 46.5% | 23.1% | 10% | 9.7% | 5.1% | 5.7% |
| Mar 2026 | 46.8% | 23.1% | 10.7% | 7.6% | 6.2% | 5.7% |
| Apr 2026 | 45.9% | 22.7% | 12.6% | 7% | 6.2% | 5.6% |
| May 2026 | 50.8% | 21.5% | 9.1% | 7.6% | 5.8% | 5.2% |
| Jun 2026 | 44.1% | 22.9% | 12.3% | 8.2% | 7.1% | 5.4% |
| Jul 2026 | 46.7% | 23.3% | 10.2% | 8.8% | 6.2% | 4.7% |
| Aug 2026 | 45.7% | 23.1% | 10% | 7.9% | 7.7% | 5.7% |
| Sep 2026 | — | — | — | — | — | — |
How has the Fergus and ServiceM8 comparison changed over the last 12 months?
3 findings
- ServiceM8 was ahead of Fergus in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fergus’ estimated Share of Search among trade and field-service job management software in New Zealand moved from 9.2% to 7.9%, and its estimated monthly branded searches moved from 850 to 810.
- Across the 11 months ending August 2026, ServiceM8’s estimated Share of Search among trade and field-service job management software in New Zealand moved from 11.3% to 10%, and its estimated monthly branded searches held steady at 1K.
How did search popularity change for New Zealand trade and field-service job management software in August 2026?
1 change
In August 2026, Fergus lost estimated Share of Search among trade and field-service job management software in New Zealand, from 8.8% to 7.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Fergus’ and ServiceM8’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.