ServiceM8 vs Tradify:Which is more popular by branded search in New Zealand?
In August 2026, Tradify had more branded searches than ServiceM8 among trade and field-service job management software in New Zealand. Tradify was estimated to have 4.7K branded searches compared to ServiceM8’s 1K, and held a 45.7% Share of Search versus ServiceM8’s 10%.
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Which is more popular in search, ServiceM8 or Tradify?
Compare job management software used by trade and field-service businesses to quote, schedule, and invoice work, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tradify, ServiceM8. The figures are in the table below the chart.
View monthly share of search table
| Month | Tradify | Simpro | ServiceM8 | Fergus | AroFlo | NextMinute |
|---|---|---|---|---|---|---|
| Oct 2025 | 43.6% | 22.8% | 11.3% | 9.2% | 6.6% | 6.4% |
| Nov 2025 | 40.7% | 25.1% | 10.7% | 9.8% | 7.5% | 6.2% |
| Dec 2025 | 43.8% | 22.9% | 12.7% | 8.8% | 6.3% | 5.5% |
| Jan 2026 | 49.2% | 21.1% | 10.7% | 8.4% | 4.5% | 6.1% |
| Feb 2026 | 46.5% | 23.1% | 10% | 9.7% | 5.1% | 5.7% |
| Mar 2026 | 46.8% | 23.1% | 10.7% | 7.6% | 6.2% | 5.7% |
| Apr 2026 | 45.9% | 22.7% | 12.6% | 7% | 6.2% | 5.6% |
| May 2026 | 50.8% | 21.5% | 9.1% | 7.6% | 5.8% | 5.2% |
| Jun 2026 | 44.1% | 22.9% | 12.3% | 8.2% | 7.1% | 5.4% |
| Jul 2026 | 46.7% | 23.3% | 10.2% | 8.8% | 6.2% | 4.7% |
| Aug 2026 | 45.7% | 23.1% | 10% | 7.9% | 7.7% | 5.7% |
| Sep 2026 | — | — | — | — | — | — |
How has the ServiceM8 and Tradify comparison changed over the last 12 months?
3 findings
- Tradify was ahead of ServiceM8 in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ServiceM8’s estimated Share of Search among trade and field-service job management software in New Zealand moved from 11.3% to 10%, and its estimated monthly branded searches held steady at 1K.
- Across the 11 months ending August 2026, Tradify’s estimated Share of Search among trade and field-service job management software in New Zealand moved from 43.6% to 45.7%, and its estimated monthly branded searches moved from 4K to 4.7K.
How did search popularity change for New Zealand trade and field-service job management software in August 2026?
1 change
In August 2026, Tradify lost estimated Share of Search among trade and field-service job management software in New Zealand, from 46.7% to 45.7%.
How each brand is measured
Brandwave collects information about searches that people make online using ServiceM8’s and Tradify’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.