Brandwave

How popular isFergus?

In September 2026, people searched for Fergus by name about 860 times in New Zealand, a 5.5% decrease from 11 months earlier. These searches made up 8.3% of all New Zealand field service management platform searches, placing Fergus fifth out of nine platforms. When we asked both ChatGPT and Google AI Overviews about field service management platforms, Fergus appeared in three of the five answers and was the second most recommended of the nine.

Search and AI answers in September 2026

Fergus is the fifth most searched of 9 competitors and the second most recommended in the AI answers we collected.

  1. TradifyShare of searches 44.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. SimproShare of searches 21.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. ServiceM8Share of searches 10.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. JobberShare of searches 8.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  5. FergusShare of searches 8.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd

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Top field service management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fergus was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Fergus is the second most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tradify1st
  2. Fergus2nd
  3. Simpro3rd
  4. ServiceM83rd
  5. NextMinute5th
  6. Jobber6th
  7. ServiceTitan7th
  8. Housecall Pro8th
  9. Kickserv–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tradify3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Simpro3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ServiceM83 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fergus3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jobber2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NextMinute2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ServiceTitan1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Housecall Pro1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kickserv0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about field service management platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Fergus compared with other New Zealand field service management platforms?

Fergus against field service management platforms in New Zealand, by month

Share of searches by month for Tradify, Simpro, ServiceM8, Jobber, Fergus, NextMinute. The figures are in the table below the chart.

View monthly share of searches table
MonthTradifySimproServiceM8JobberFergusNextMinuteServiceTitanHousecall ProKickserv
Nov 202541%24.2%11.3%5.4%9.9%6.6%1%0.56%0.11%
Dec 202543.3%21.7%13.1%5.7%8.7%5.7%1%0.59%0.15%
Jan 202647.5%19.5%10.8%6.3%8%6.3%0.96%0.53%0.11%
Feb 202645.3%21.7%10.2%6%9.4%6%0.91%0.4%0.1%
Mar 202646.7%22.7%11.1%5%7.4%6.1%0.59%0.34%0.08%
Apr 202644.8%22.1%13.2%5.9%6.7%5.9%0.7%0.4%0.2%
May 202650.7%20.5%9.3%5.5%7.5%5.5%0.65%0.28%0.09%
Jun 202643.6%21.9%12.7%7%7.9%5.7%0.68%0.39%0.1%
Jul 202645.7%22%10.4%7.4%8.3%4.9%0.72%0.31%0.1%
Aug 202616.4%8%3.7%66.7%2.7%2.2%0.18%0.15%0.04%
Sep 202644.7%21.9%10.2%8.8%8.3%4.8%0.9%0.2%0.1%
Oct 2026—————————

  1. 1.Tradify

    44.7%

    Moved from 2nd to 1st. 4.5K estimated branded searches, +0.23% vs prior month. Share +28.3 points.

  2. 2.Simpro

    21.9%

    Moved from 3rd to 2nd. 2.2K estimated branded searches, +0.93% vs prior month. Share +13.9 points.

  3. 3.ServiceM8

    10.2%

    Moved from 4th to 3rd. 1K estimated branded searches, +0.99% vs prior month. Share +6.5 points.

  4. 4.Jobber

    8.8%

    Moved from 1st to 4th. 880 estimated branded searches, -95.1% vs prior month. Share -57.9 points.

  5. 5.Fergus

    8.3%

    Held 5th. 830 estimated branded searches, +15.3% vs prior month. Share +5.7 points.

  6. 6.NextMinute

    4.8%

    Held 6th. 480 estimated branded searches, -18.6% vs prior month. Share +2.6 points.

  7. 7.ServiceTitan

    0.9%

    Held 7th. 90 estimated branded searches, +80% vs prior month. Share +0.7 points.

  8. 8.Housecall Pro

    0.2%

    Held 8th. 20 estimated branded searches, -50% vs prior month. Share +0.1 points.

  9. 9.Kickserv

    0.1%

    Held 9th. 10 estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between Fergus and its closest rivals

Every comparison with Fergus

12 comparisons

How has branded search demand for Fergus changed in New Zealand over the last 12 months?

4 findings
  • Across the 11 months ending September 2026, estimated monthly branded searches for Fergus in New Zealand fell from 910 to 860.
  • Across the 11 months ending September 2026, Fergus’ share of searches among field service management platforms in New Zealand decreased from 9.9% to 8.3%.
  • Across the 11 months ending September 2026, Fergus’ share of searches among field service management platforms in New Zealand peaked at 9.9% in November 2025 and was lowest at 2.7% in August 2026.
  • Across the 11 months ending September 2026, Fergus fell from 4th to 5th among field service management platforms in New Zealand.

How did search popularity change for New Zealand field service management platforms in September 2026?

6 changes

  1. In September 2026, Tradify overtook Jobber to become the leader among field service management platforms in New Zealand, with 44.7% of the searches.

  2. In September 2026, Simpro overtook Jobber to rank 2nd among field service management platforms in New Zealand, with 21.9% of the searches.

  3. In September 2026, ServiceM8 overtook Jobber to rank 3rd among field service management platforms in New Zealand, with 10.2% of the searches.

  4. In September 2026, Fergus gained share of searches among field service management platforms in New Zealand, from 2.7% to 8.3%.

  5. In September 2026, NextMinute gained share of searches among field service management platforms in New Zealand, from 2.2% to 4.8%.

  6. In September 2026, ServiceTitan gained share of searches among field service management platforms in New Zealand, from 0.18% to 0.9%.

How are Fergus’ branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Fergus’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • fergus app
  • fergus builders
  • Fergus Go
  • fergus job management
  • fergus nz
  • Fergus software
  • Fergus Software Ltd
  • fergus software nz

Do you work for Fergus? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Fergus compete?

Fergus is ranked by how often people search for it in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Construction software5th of 84.9%Show ranking
Field service management platforms5th of 98.3%Shown above
trade and field-service job management software4th of 68.8%Show ranking
Creator with pink hair and a pink jacket

Is Fergus your brand?

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