Fergus vs Simpro:Which is more popular in New Zealand?
In September 2026, Simpro had more branded searches than Fergus among field service management platforms in New Zealand. Simpro had about 2,180 branded searches, while Fergus had 830. Simpro made up 21.9% of all field service management platform searches we track, and Fergus accounted for 8.3%. When we asked ChatGPT and Google AI Overviews about field service management platforms, Fergus and Simpro each appeared in three of the five answers. Fergus was mentioned before Simpro in three out of four answers that named either.
Who do people search for more?
Simpro, about 3 searches for every 1 for Fergus
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Fergus, named ahead of Simpro in 3 of 4 answers
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Top field service management platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fergus was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Simpro was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Fergus was listed before Simpro in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
See every answer about field service management platforms
5 answers
Asked ChatGPT
“Which field service management platform should I use in New Zealand?”
Asked ChatGPT
“What are the best field service management platforms in New Zealand?”
Asked ChatGPT
“What's the best field service management platform in New Zealand for trades jobs?”
Searched Google, AI Overview
“field service management software”
Searched Google, AI Overview
“job scheduling software”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Fergus or Simpro more popular in search?
This chart shows how often people search Google for Fergus and Simpro by name. Each line represents a brand's share of searches for all nine field service management platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Simpro, Fergus. The figures are in the table below the chart.
View monthly share of searches table
| Month | Simpro | Fergus |
|---|---|---|
| Nov 2025 | 24.2% | 9.9% |
| Dec 2025 | 21.7% | 8.7% |
| Jan 2026 | 19.5% | 8% |
| Feb 2026 | 21.7% | 9.4% |
| Mar 2026 | 22.7% | 7.4% |
| Apr 2026 | 22.1% | 6.7% |
| May 2026 | 20.5% | 7.5% |
| Jun 2026 | 21.9% | 7.9% |
| Jul 2026 | 22% | 8.3% |
| Aug 2026 | 8% | 2.7% |
| Sep 2026 | 21.9% | 8.3% |
| Oct 2026 | — | — |
How has branded search for Fergus and Simpro changed in New Zealand over the last 12 months?
3 findings
- Simpro was ahead of Fergus in every measured month of the 11 months ending September 2026.
- Across the 11 months ending September 2026, Fergus’ share of searches among field service management platforms in New Zealand moved from 9.9% to 8.3%, and its estimated monthly branded searches moved from 880 to 830.
- Across the 11 months ending September 2026, Simpro’s share of searches among field service management platforms in New Zealand moved from 24.2% to 21.9%, and its estimated monthly branded searches held steady at 2.2K.
How did search popularity change for New Zealand field service management platforms in September 2026?
2 changes
In September 2026, Simpro overtook Jobber to rank 2nd among field service management platforms in New Zealand, with 21.9% of the searches.
In September 2026, Fergus gained share of searches among field service management platforms in New Zealand, from 2.7% to 8.3%.
How are Fergus’ and Simpro’s branded searches counted?
16 search terms
Brandwave collects information about searches that people make online using Fergus’ and Simpro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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