Brandwave

How popular isFergus?

In September 2026, people searched for Fergus by name about 860 times in New Zealand, a 5.5% decrease from 11 months earlier. These searches made up 4.9% of all New Zealand construction software searches, placing Fergus fifth out of eight brands. When we asked both ChatGPT and Google AI Overviews about construction software, Fergus appeared in one of the five answers and was the fifth most recommended of the eight.

Search and AI answers in September 2026

Fergus is the fifth most searched of 8 competitors and the fifth most recommended in the AI answers we collected.

  1. ProcoreShare of searches 59.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. SimproShare of searches 12.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  3. BuildertrendShare of searches 11.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  4. Rave BuildShare of searches 5.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. FergusShare of searches 4.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th

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Top construction software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fergus was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Fergus is the fifth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Buildxact1st
  2. NextMinute2nd
  3. Procore3rd
  4. Rave Build4th
  5. Fergus5th
  6. Buildertrend6th
  7. Simpro7th
  8. Archistar–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Procore4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Buildxact4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • NextMinute3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rave Build2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Simpro1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Buildertrend1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fergus1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Archistar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about construction software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Fergus compared with other New Zealand construction software?

Fergus against construction software in New Zealand, by month

Share of searches by month for Procore, Simpro, Buildertrend, Rave Build, Fergus, Buildxact, NextMinute. The figures are in the table below the chart.

View monthly share of searches table
MonthProcoreSimproBuildertrendRave BuildFergusBuildxactNextMinuteArchistar
Nov 202553.6%14.2%12.4%5.9%5.8%3.8%3.8%0.39%
Dec 202555%14.9%10.1%6%5.9%3.9%3.9%0.2%
Jan 202652.1%14.3%12.5%5.8%5.9%4.6%4.6%0.23%
Feb 202653.4%14%12.3%5.9%6.1%3.9%3.8%0.52%
Mar 202655.4%14.7%10.4%6.1%4.9%4%4%0.55%
Apr 202654.5%14.5%10.6%6.9%4.5%4.8%3.9%0.4%
May 202652.9%14.2%12.1%7.7%5.2%3.8%3.8%0.32%
Jun 202657.2%12.8%10.8%6.8%4.7%4.1%3.4%0.23%
Jul 202659.6%12.8%9.5%6.5%4.9%3.5%2.9%0.36%
Aug 202658.5%12.6%11.1%6.4%4.3%3.5%3.5%0.23%
Sep 202659.1%12.7%11.1%5.7%4.9%3.4%2.8%0.29%
Oct 2026————————
  1. 1.Procore

    59.1%

    Held 1st. 10.2K estimated branded searches, +1.5% vs prior month. Share +0.6 points.

  2. 2.Simpro

    12.7%

    Held 2nd. 2.2K estimated branded searches, +1.4% vs prior month. Share +0.1 points.

  3. Held 3rd. 1.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. Held 4th. 980 estimated branded searches, -10.1% vs prior month. Share -0.7 points.

  5. 5.Fergus

    4.9%

    Held 5th. 840 estimated branded searches, +15.1% vs prior month. Share +0.6 points.

  6. 6.Buildxact

    3.4%

    Held 6th. 590 estimated branded searches, 0% vs prior month. Share 0 points.

  7. Held 7th. 480 estimated branded searches, -18.6% vs prior month. Share -0.7 points.

  8. 8.Archistar

    0.29%

    Held 8th. 50 estimated branded searches, +25% vs prior month. Share +0.1 points.

Compare popularity between Fergus and its closest rivals

Every comparison with Fergus

12 comparisons

How has branded search demand for Fergus changed in New Zealand over the last 12 months?

3 findings
  • Across the 11 months ending September 2026, estimated monthly branded searches for Fergus in New Zealand fell from 910 to 860.
  • Across the 11 months ending September 2026, Fergus’ share of searches among construction software in New Zealand decreased from 5.8% to 4.9%.
  • Across the 11 months ending September 2026, Fergus’ share of searches among construction software in New Zealand peaked at 6.1% in February 2026 and was lowest at 4.3% in August 2026.

How did search popularity change for New Zealand construction software in September 2026?

6 changes
  1. In September 2026, Fergus gained share of searches among construction software in New Zealand, from 4.3% to 4.9%.

  2. In September 2026, Procore gained share of searches among construction software in New Zealand, from 58.5% to 59.1%.

  3. In September 2026, Rave Build lost share of searches among construction software in New Zealand, from 6.4% to 5.7%.

  4. In September 2026, NextMinute lost share of searches among construction software in New Zealand, from 3.5% to 2.8%.

  5. Buildxact’s share of searches among construction software in New Zealand has lost ground for 3 months in a row, from 4.1% to 3.4% in September 2026.

  6. Estimated monthly branded searches for Archistar in New Zealand fell 16.7% over 11 measured months, from 60 to 50 in September 2026.

How are Fergus’ branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Fergus’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • fergus app
  • fergus builders
  • Fergus Go
  • fergus job management
  • fergus nz
  • Fergus software
  • Fergus Software Ltd
  • fergus software nz

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How the Brand Demand Index is measured

Where does Fergus compete?

Fergus is ranked by how often people search for it in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Construction software5th of 84.9%Shown above
Field service management platforms5th of 98.3%Show ranking
trade and field-service job management software4th of 68.8%Show ranking
Creator with pink hair and a pink jacket

Is Fergus your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.