How popular isFergus?
In September 2026, people searched for Fergus by name about 860 times in New Zealand, a 5.5% decrease from 11 months earlier. These searches made up 8.8% of all New Zealand trade and field-service job management software searches, placing Fergus fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about trade and field-service job management software, Fergus appeared in four of the five answers and was the third most recommended of the six.
Fergus is the fourth most searched of 6 competitors and the third most recommended in the AI answers we collected.
TradifyShare of searches 46.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
SimproShare of searches 22.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
ServiceM8Share of searches 10.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
FergusShare of searches 8.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
AroFloShare of searches 6.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
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Top trade and field-service job management software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fergus was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Fergus is the third most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Tradify5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ServiceM85 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Fergus4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
NextMinute3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Simpro2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- AroFlo2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about trade and field-service job management software
5 answers
Asked ChatGPT
“Which field job management app should I use in New Zealand?”
Asked ChatGPT
“What are the best field job management apps in New Zealand?”
Asked ChatGPT
“What's the best field job management app in New Zealand for a small trade team?”
Searched Google, AI Overview
“field job management software”
Searched Google, AI Overview
“best job management app”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
How often do people search for Fergus compared with other New Zealand trade and field-service job management software?
Share of searches by month for Tradify, Simpro, ServiceM8, Fergus, AroFlo, NextMinute. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tradify | Simpro | ServiceM8 | Fergus | AroFlo | NextMinute |
|---|---|---|---|---|---|---|
| Nov 2025 | 40.6% | 23.9% | 11.2% | 10% | 7.8% | 6.5% |
| Dec 2025 | 43.7% | 21.9% | 13.2% | 9% | 6.4% | 5.8% |
| Jan 2026 | 49.2% | 20.2% | 11.1% | 8.4% | 4.5% | 6.5% |
| Feb 2026 | 46.3% | 22.2% | 10.4% | 9.7% | 5.3% | 6.1% |
| Mar 2026 | 46.5% | 22.5% | 11% | 7.6% | 6.4% | 6.1% |
| Apr 2026 | 45.1% | 22.3% | 13.3% | 7% | 6.4% | 6% |
| May 2026 | 50.9% | 20.6% | 9.4% | 7.7% | 5.9% | 5.5% |
| Jun 2026 | 43.8% | 22% | 12.8% | 8.2% | 7.3% | 5.8% |
| Jul 2026 | 46.7% | 22.5% | 10.6% | 8.7% | 6.4% | 5% |
| Aug 2026 | 45.7% | 22.2% | 10.4% | 7.7% | 7.9% | 6.1% |
| Sep 2026 | 46.3% | 22.7% | 10.6% | 8.8% | 6.6% | 5% |
| Oct 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.3% | 4.5K | +0.23% | +0.6 points | |
| 2, held 2nd | 22.7% | 2.2K | +0.93% | +0.5 points | |
| 3, held 3rd | 10.6% | 1K | +0.99% | +0.2 points | |
| 4, moved from 5th to 4th | 8.8% | 850 | +13.3% | +1.1 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 6.6% | 630 | -18.2% | -1.4 pointsmoved from 4th to 5th | |
| 6, held 6th | 5% | 480 | -18.6% | -1.1 points |
1.
Tradify46.3%
Held 1st. 4.5K estimated branded searches, +0.23% vs prior month. Share +0.6 points.
2.
Simpro22.7%
Held 2nd. 2.2K estimated branded searches, +0.93% vs prior month. Share +0.5 points.
10.6%
Held 3rd. 1K estimated branded searches, +0.99% vs prior month. Share +0.2 points.
4.
Fergus8.8%
Moved from 5th to 4th. 850 estimated branded searches, +13.3% vs prior month. Share +1.1 points.
5.
AroFlo6.6%
Moved from 4th to 5th. 630 estimated branded searches, -18.2% vs prior month. Share -1.4 points.
5%
Held 6th. 480 estimated branded searches, -18.6% vs prior month. Share -1.1 points.
Compare popularity between Fergus and its closest rivals
Every comparison with Fergus
12 comparisons
How has branded search demand for Fergus changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending September 2026, estimated monthly branded searches for Fergus in New Zealand fell from 910 to 860.
- Across the 11 months ending September 2026, Fergus’ share of searches among trade and field-service job management software in New Zealand decreased from 10% to 8.8%.
- Across the 11 months ending September 2026, Fergus’ share of searches among trade and field-service job management software in New Zealand peaked at 10% in November 2025 and was lowest at 7% in April 2026.
How did search popularity change for New Zealand trade and field-service job management software in September 2026?
4 changes
In September 2026, Fergus overtook AroFlo to rank 4th among trade and field-service job management software in New Zealand, with 8.8% of the searches.
In September 2026, Tradify gained share of searches among trade and field-service job management software in New Zealand, from 45.7% to 46.3%.
In September 2026, AroFlo lost share of searches among trade and field-service job management software in New Zealand, from 7.9% to 6.6%.
In September 2026, NextMinute lost share of searches among trade and field-service job management software in New Zealand, from 6.1% to 5%.
How are Fergus’ branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Fergus’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- fergus app
- fergus builders
- Fergus Go
- fergus job management
- fergus nz
- Fergus software
- Fergus Software Ltd
- fergus software nz
Do you work for Fergus? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Fergus compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Construction software | 5th of 8 | 4.9% | Show ranking |
| Field service management platforms | 5th of 9 | 8.3% | Show ranking |
| trade and field-service job management software | 4th of 6 | 8.8% | Shown above |
Is Fergus your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.