Fergus vs ServiceM8:Which is more popular in New Zealand?
In September 2026, ServiceM8 had more branded searches than Fergus among trade and field-service job management software in New Zealand. ServiceM8 had about 1,020 branded searches, while Fergus had 850. ServiceM8 made up 10.6% of all trade and field-service job management software searches we track, and Fergus accounted for 8.8%. When we asked ChatGPT and Google AI Overviews about trade and field-service job management software, ServiceM8 appeared in all five answers and Fergus in four. Fergus was mentioned before ServiceM8 in four out of five answers.
Who do people search for more?
ServiceM8, about 20% more searches than Fergus
Who does AI mention more?
ServiceM8, mentioned in every answer we collected
Who does AI recommend more?
Fergus, named ahead of ServiceM8 in 4 of 5 answers
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Top trade and field-service job management software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, ServiceM8 appeared in all five answers. Fergus was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Fergus was listed before ServiceM8 in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
See every answer about trade and field-service job management software
5 answers
Asked ChatGPT
“Which field job management app should I use in New Zealand?”
Asked ChatGPT
“What are the best field job management apps in New Zealand?”
Asked ChatGPT
“What's the best field job management app in New Zealand for a small trade team?”
Searched Google, AI Overview
“field job management software”
Searched Google, AI Overview
“best job management app”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Fergus or ServiceM8 more popular in search?
This chart shows how often people search Google for Fergus and ServiceM8 by name. Each line represents a brand's share of searches for all six trade and field-service job management software we track, month by month, from searches in New Zealand.
Share of searches by month for ServiceM8, Fergus. The figures are in the table below the chart.
View monthly share of searches table
| Month | ServiceM8 | Fergus |
|---|---|---|
| Nov 2025 | 11.2% | 10% |
| Dec 2025 | 13.2% | 9% |
| Jan 2026 | 11.1% | 8.4% |
| Feb 2026 | 10.4% | 9.7% |
| Mar 2026 | 11% | 7.6% |
| Apr 2026 | 13.3% | 7% |
| May 2026 | 9.4% | 7.7% |
| Jun 2026 | 12.8% | 8.2% |
| Jul 2026 | 10.6% | 8.7% |
| Aug 2026 | 10.4% | 7.7% |
| Sep 2026 | 10.6% | 8.8% |
| Oct 2026 | — | — |
How has branded search for Fergus and ServiceM8 changed in New Zealand over the last 12 months?
3 findings
- ServiceM8 was ahead of Fergus in every measured month of the 11 months ending September 2026.
- Across the 11 months ending September 2026, Fergus’ share of searches among trade and field-service job management software in New Zealand moved from 10% to 8.8%, and its estimated monthly branded searches moved from 900 to 850.
- Across the 11 months ending September 2026, ServiceM8’s share of searches among trade and field-service job management software in New Zealand moved from 11.2% to 10.6%, and its estimated monthly branded searches held steady at 1K.
How did search popularity change for New Zealand trade and field-service job management software in September 2026?
1 change
In September 2026, Fergus overtook AroFlo to rank 4th among trade and field-service job management software in New Zealand, with 8.8% of the searches.
How are Fergus’ and ServiceM8’s branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Fergus’ and ServiceM8’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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