How popular isSimpro?
In September 2026, people searched for Simpro by name about 2,190 times in New Zealand, about the same as 11 months earlier. These searches made up 22.7% of all New Zealand trade and field-service job management software searches, placing Simpro second out of six brands. When we asked both ChatGPT and Google AI Overviews about trade and field-service job management software, Simpro appeared in two of the five answers and was the sixth most recommended of the six.
Simpro is the second most searched of 6 competitors and the sixth most recommended in the AI answers we collected.
TradifyShare of searches 46.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
SimproShare of searches 22.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
ServiceM8Share of searches 10.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
FergusShare of searches 8.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
AroFloShare of searches 6.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
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Top trade and field-service job management software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Simpro was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Simpro is the sixth most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Tradify5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ServiceM85 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Fergus4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
NextMinute3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Simpro2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- AroFlo2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about trade and field-service job management software
5 answers
Asked ChatGPT
“Which field job management app should I use in New Zealand?”
Asked ChatGPT
“What are the best field job management apps in New Zealand?”
Asked ChatGPT
“What's the best field job management app in New Zealand for a small trade team?”
Searched Google, AI Overview
“field job management software”
Searched Google, AI Overview
“best job management app”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
How often do people search for Simpro compared with other New Zealand trade and field-service job management software?
Share of searches by month for Tradify, Simpro, ServiceM8, Fergus, AroFlo, NextMinute. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tradify | Simpro | ServiceM8 | Fergus | AroFlo | NextMinute |
|---|---|---|---|---|---|---|
| Nov 2025 | 40.6% | 23.9% | 11.2% | 10% | 7.8% | 6.5% |
| Dec 2025 | 43.7% | 21.9% | 13.2% | 9% | 6.4% | 5.8% |
| Jan 2026 | 49.2% | 20.2% | 11.1% | 8.4% | 4.5% | 6.5% |
| Feb 2026 | 46.3% | 22.2% | 10.4% | 9.7% | 5.3% | 6.1% |
| Mar 2026 | 46.5% | 22.5% | 11% | 7.6% | 6.4% | 6.1% |
| Apr 2026 | 45.1% | 22.3% | 13.3% | 7% | 6.4% | 6% |
| May 2026 | 50.9% | 20.6% | 9.4% | 7.7% | 5.9% | 5.5% |
| Jun 2026 | 43.8% | 22% | 12.8% | 8.2% | 7.3% | 5.8% |
| Jul 2026 | 46.7% | 22.5% | 10.6% | 8.7% | 6.4% | 5% |
| Aug 2026 | 45.7% | 22.2% | 10.4% | 7.7% | 7.9% | 6.1% |
| Sep 2026 | 46.3% | 22.7% | 10.6% | 8.8% | 6.6% | 5% |
| Oct 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.3% | 4.5K | +0.23% | +0.6 points | |
| 2, held 2nd | 22.7% | 2.2K | +0.93% | +0.5 points | |
| 3, held 3rd | 10.6% | 1K | +0.99% | +0.2 points | |
| 4, moved from 5th to 4th | 8.8% | 850 | +13.3% | +1.1 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 6.6% | 630 | -18.2% | -1.4 pointsmoved from 4th to 5th | |
| 6, held 6th | 5% | 480 | -18.6% | -1.1 points |
1.
Tradify46.3%
Held 1st. 4.5K estimated branded searches, +0.23% vs prior month. Share +0.6 points.
2.
Simpro22.7%
Held 2nd. 2.2K estimated branded searches, +0.93% vs prior month. Share +0.5 points.
10.6%
Held 3rd. 1K estimated branded searches, +0.99% vs prior month. Share +0.2 points.
4.
Fergus8.8%
Moved from 5th to 4th. 850 estimated branded searches, +13.3% vs prior month. Share +1.1 points.
5.
AroFlo6.6%
Moved from 4th to 5th. 630 estimated branded searches, -18.2% vs prior month. Share -1.4 points.
5%
Held 6th. 480 estimated branded searches, -18.6% vs prior month. Share -1.1 points.
Compare popularity between Simpro and its closest rivals
Every comparison with Simpro
12 comparisons
How has branded search demand for Simpro changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending September 2026, estimated monthly branded searches for Simpro in New Zealand held steady at 2.2K.
- Across the 11 months ending September 2026, Simpro’s share of searches among trade and field-service job management software in New Zealand decreased from 23.9% to 22.7%.
- Across the 11 months ending September 2026, Simpro’s share of searches among trade and field-service job management software in New Zealand peaked at 23.9% in November 2025 and was lowest at 20.2% in January 2026.
How did search popularity change for New Zealand trade and field-service job management software in September 2026?
4 changes
In September 2026, Fergus overtook AroFlo to rank 4th among trade and field-service job management software in New Zealand, with 8.8% of the searches.
In September 2026, Tradify gained share of searches among trade and field-service job management software in New Zealand, from 45.7% to 46.3%.
In September 2026, AroFlo lost share of searches among trade and field-service job management software in New Zealand, from 7.9% to 6.6%.
In September 2026, NextMinute lost share of searches among trade and field-service job management software in New Zealand, from 6.1% to 5%.
How are Simpro’s branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using Simpro’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- Simpro
- simpro app
- simpro digital forms
- simpro eforms
- simpro estimating
- simpro group
- simpro mobile
- simpro mobile app
- simpro software
- Simpro Suite
- simprogroup
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Where does Simpro compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Construction software | 2nd of 8 | 12.7% | Show ranking |
| Field service management platforms | 2nd of 9 | 21.9% | Show ranking |
| trade and field-service job management software | 2nd of 6 | 22.7% | Shown above |
Is Simpro your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.