ServiceM8 vs Simpro:Which is more popular in New Zealand?
In September 2026, Simpro had more branded searches than ServiceM8 among trade and field-service job management software in New Zealand. Simpro had about 2,180 branded searches, while ServiceM8 had 1,020. Simpro made up 22.7% of all trade and field-service job management software searches we track, and ServiceM8 accounted for 10.6%. When we asked ChatGPT and Google AI Overviews about trade and field-service job management software, ServiceM8 appeared in all five answers and Simpro in two. ServiceM8 was mentioned before Simpro in every answer.
Who do people search for more?
Simpro, about 2 searches for every 1 for ServiceM8
Who does AI mention more?
ServiceM8, mentioned in every answer we collected
Who does AI recommend more?
ServiceM8, named ahead of Simpro in every answer
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Top trade and field-service job management software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, ServiceM8 appeared in all five answers. Simpro was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. ServiceM8 was listed before Simpro in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
See every answer about trade and field-service job management software
5 answers
Asked ChatGPT
“Which field job management app should I use in New Zealand?”
Asked ChatGPT
“What are the best field job management apps in New Zealand?”
Asked ChatGPT
“What's the best field job management app in New Zealand for a small trade team?”
Searched Google, AI Overview
“field job management software”
Searched Google, AI Overview
“best job management app”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is ServiceM8 or Simpro more popular in search?
This chart shows how often people search Google for ServiceM8 and Simpro by name. Each line represents a brand's share of searches for all six trade and field-service job management software we track, month by month, from searches in New Zealand.
Share of searches by month for Simpro, ServiceM8. The figures are in the table below the chart.
View monthly share of searches table
| Month | Simpro | ServiceM8 |
|---|---|---|
| Nov 2025 | 23.9% | 11.2% |
| Dec 2025 | 21.9% | 13.2% |
| Jan 2026 | 20.2% | 11.1% |
| Feb 2026 | 22.2% | 10.4% |
| Mar 2026 | 22.5% | 11% |
| Apr 2026 | 22.3% | 13.3% |
| May 2026 | 20.6% | 9.4% |
| Jun 2026 | 22% | 12.8% |
| Jul 2026 | 22.5% | 10.6% |
| Aug 2026 | 22.2% | 10.4% |
| Sep 2026 | 22.7% | 10.6% |
| Oct 2026 | — | — |
How has branded search for ServiceM8 and Simpro changed in New Zealand over the last 12 months?
3 findings
- Simpro was ahead of ServiceM8 in every measured month of the 11 months ending September 2026.
- Across the 11 months ending September 2026, ServiceM8’s share of searches among trade and field-service job management software in New Zealand moved from 11.2% to 10.6%, and its estimated monthly branded searches held steady at 1K.
- Across the 11 months ending September 2026, Simpro’s share of searches among trade and field-service job management software in New Zealand moved from 23.9% to 22.7%, and its estimated monthly branded searches held steady at 2.2K.
How did search popularity change for New Zealand trade and field-service job management software in September 2026?
0 changes
Neither ServiceM8 nor Simpro moved beyond provider rounding among trade and field-service job management software in September 2026.
How are ServiceM8’s and Simpro’s branded searches counted?
13 search terms
Brandwave collects information about searches that people make online using ServiceM8’s and Simpro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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