Buildertrend vs Simpro:Which is more popular in New Zealand?
In September 2026, Simpro had more branded searches than Buildertrend among construction software in New Zealand. Simpro had about 2,190 branded searches, while Buildertrend had 1,900. Simpro made up 12.7% of all construction software searches we track, and Buildertrend accounted for 11.1%. When we asked ChatGPT and Google AI Overviews about construction software, Buildertrend and Simpro each appeared in one of the five answers. Buildertrend and Simpro were each mentioned first in one of the two answers that named either.
Who do people search for more?
Simpro, about 15% more searches than Buildertrend
Who does AI mention more?
Both were mentioned in 1 of 5 answers.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top construction software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Buildertrend was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Simpro was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Buildertrend and Simpro were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Buildertrend1st- Simpro2nd
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Buildertrend1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Simpro1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about construction software
5 answers
Asked ChatGPT
“Which construction software should I use in New Zealand?”
Asked ChatGPT
“What are the best construction software tools in New Zealand?”
Asked ChatGPT
“What's the best construction software in New Zealand for a building business?”
Searched Google, AI Overview
“construction software”
Searched Google, AI Overview
“job costing software for builders”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Buildertrend or Simpro more popular in search?
This chart shows how often people search Google for Buildertrend and Simpro by name. Each line represents a brand's share of searches for all eight construction software we track, month by month, from searches in New Zealand.
Share of searches by month for Simpro, Buildertrend. The figures are in the table below the chart.
View monthly share of searches table
| Month | Simpro | Buildertrend |
|---|---|---|
| Nov 2025 | 14.2% | 12.4% |
| Dec 2025 | 14.9% | 10.1% |
| Jan 2026 | 14.3% | 12.5% |
| Feb 2026 | 14% | 12.3% |
| Mar 2026 | 14.7% | 10.4% |
| Apr 2026 | 14.5% | 10.6% |
| May 2026 | 14.2% | 12.1% |
| Jun 2026 | 12.8% | 10.8% |
| Jul 2026 | 12.8% | 9.5% |
| Aug 2026 | 12.6% | 11.1% |
| Sep 2026 | 12.7% | 11.1% |
| Oct 2026 | — | — |
How has branded search for Buildertrend and Simpro changed in New Zealand over the last 12 months?
3 findings
- Simpro was ahead of Buildertrend in every measured month of the 11 months ending September 2026.
- Across the 11 months ending September 2026, Buildertrend’s share of searches among construction software in New Zealand moved from 12.4% to 11.1%, and its estimated monthly branded searches held steady at 1.9K.
- Across the 11 months ending September 2026, Simpro’s share of searches among construction software in New Zealand moved from 14.2% to 12.7%, and its estimated monthly branded searches held steady at 2.2K.
How did search popularity change for New Zealand construction software in September 2026?
0 changes
Neither Buildertrend nor Simpro moved beyond provider rounding among construction software in September 2026.
How are Buildertrend’s and Simpro’s branded searches counted?
12 search terms
Brandwave collects information about searches that people make online using Buildertrend’s and Simpro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Buildertrend
1 branded search term
- buildertrend
Simpro
11 branded search terms
- Simpro
- simpro app
- simpro digital forms
- simpro eforms
- simpro estimating
- simpro group
- simpro mobile
- simpro mobile app
- simpro software
- Simpro Suite
- simprogroup
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