Fergus vs Simpro:Which is more popular by branded search in New Zealand?
In August 2026, Simpro had more branded searches than Fergus among trade and field-service job management software in New Zealand. Simpro was estimated to have 2.4K branded searches compared to Fergus’ 810, and held a 23.1% Share of Search versus Fergus’ 7.9%.
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Which is more popular in search, Fergus or Simpro?
Compare job management software used by trade and field-service businesses to quote, schedule, and invoice work, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Simpro, Fergus. The figures are in the table below the chart.
View monthly share of search table
| Month | Tradify | Simpro | ServiceM8 | Fergus | AroFlo | NextMinute |
|---|---|---|---|---|---|---|
| Oct 2025 | 43.6% | 22.8% | 11.3% | 9.2% | 6.6% | 6.4% |
| Nov 2025 | 40.7% | 25.1% | 10.7% | 9.8% | 7.5% | 6.2% |
| Dec 2025 | 43.8% | 22.9% | 12.7% | 8.8% | 6.3% | 5.5% |
| Jan 2026 | 49.2% | 21.1% | 10.7% | 8.4% | 4.5% | 6.1% |
| Feb 2026 | 46.5% | 23.1% | 10% | 9.7% | 5.1% | 5.7% |
| Mar 2026 | 46.8% | 23.1% | 10.7% | 7.6% | 6.2% | 5.7% |
| Apr 2026 | 45.9% | 22.7% | 12.6% | 7% | 6.2% | 5.6% |
| May 2026 | 50.8% | 21.5% | 9.1% | 7.6% | 5.8% | 5.2% |
| Jun 2026 | 44.1% | 22.9% | 12.3% | 8.2% | 7.1% | 5.4% |
| Jul 2026 | 46.7% | 23.3% | 10.2% | 8.8% | 6.2% | 4.7% |
| Aug 2026 | 45.7% | 23.1% | 10% | 7.9% | 7.7% | 5.7% |
| Sep 2026 | — | — | — | — | — | — |
How has the Fergus and Simpro comparison changed over the last 12 months?
3 findings
- Simpro was ahead of Fergus in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fergus’ estimated Share of Search among trade and field-service job management software in New Zealand moved from 9.2% to 7.9%, and its estimated monthly branded searches moved from 850 to 810.
- Across the 11 months ending August 2026, Simpro’s estimated Share of Search among trade and field-service job management software in New Zealand moved from 22.8% to 23.1%, and its estimated monthly branded searches moved from 2.1K to 2.4K.
How did search popularity change for New Zealand trade and field-service job management software in August 2026?
2 changes
In August 2026, Fergus lost estimated Share of Search among trade and field-service job management software in New Zealand, from 8.8% to 7.9%.
Estimated monthly branded searches for Simpro in New Zealand rose 13.3% over 11 measured months, from 2.1K to 2.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Fergus’ and Simpro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fergus
9 branded search terms
- fergus app
- fergus builders
- Fergus Go
- fergus job management
- fergus nz
- fergus pricing
- Fergus software
- Fergus Software Ltd
- fergus software nz
Simpro
18 branded search terms
- Simpro
- simpro app
- simpro digital forms
- simpro eforms
- simpro estimating
- simpro group
- simpro help
- simpro job management software
- simpro mobile
- simpro mobile app
- simpro near me
- simpro nz
- simpro online
- simpro pricing
- simpro software
- Simpro Suite
- simprogroup
- simprogroup com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.