Brandwave

Job boards in New Zealand:Which brands are most popular in search?

In August 2026, SEEK was the most searched among job boards in New Zealand, with an estimated 629K branded searches and 74.4% estimated Share of Search within this set.

Share of Search, August 2026
  1. SEEK74.4%
  2. Trade Me Jobs8.8%
  3. Indeed8.1%
  4. Student Job Search5.1%
  5. Jora1.8%
  6. Sidekicker0.83%
  7. Do Good Jobs0.4%
  8. Backpacker Board0.32%
  9. MyJobSpace0.14%

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Share of SearchLeaderboard

Compare job search websites and apps used by job seekers in New Zealand, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among job boards in New Zealand, by month

Share of Search by month for SEEK, Trade Me Jobs, Indeed, Student Job Search. The figures are in the table below the chart.

View monthly share of search table
MonthSEEKTrade Me JobsIndeedStudent Job SearchJoraSidekickerDo Good JobsBackpacker BoardMyJobSpace
Oct 202565.9%12.3%9.9%7%2.5%1.4%0.48%0.45%0.18%
Nov 202563.7%12%9.3%9.2%2.5%2.2%0.47%0.57%0.15%
Dec 202566.3%12.8%8.2%7.2%2.6%1.5%0.47%0.73%0.16%
Jan 202668.6%11.8%8.7%6.4%2.5%0.88%0.44%0.52%0.14%
Feb 202665.9%13.8%8.4%7%2.7%0.98%0.5%0.46%0.19%
Mar 202667.1%14%7.4%6.2%2.7%1.5%0.5%0.44%0.2%
Apr 202667.9%10.9%8.8%6.6%2.9%1.5%0.53%0.66%0.23%
May 202670.3%11.1%7.9%5.5%2.8%1.1%0.45%0.62%0.16%
Jun 202672.3%9.7%8%5.4%2.6%0.93%0.45%0.46%0.2%
Jul 202672.8%9.7%8%5.5%2.3%0.89%0.45%0.32%0.15%
Aug 202674.4%8.8%8.1%5.1%1.8%0.83%0.4%0.32%0.14%
Sep 2026—————————

This month’s ranking, August 2026

  1. 1.SEEK

    74.4%

    held 1st · 629K estimated branded searches · +15.3% vs prior month · +1.6 points

  2. 2.Trade Me Jobs

    8.8%

    held 2nd · 74.4K estimated branded searches · +2.7% vs prior month · -0.9 points

  3. 3.Indeed

    8.1%

    held 3rd · 68.6K estimated branded searches · +15% vs prior month · +0.2 points

  4. 4.Student Job Search

    5.1%

    held 4th · 43.4K estimated branded searches · +5.7% vs prior month · -0.3 points

  5. 5.Jora

    1.8%

    held 5th · 15.6K estimated branded searches · -9.5% vs prior month · -0.5 points

  6. 6.Sidekicker

    0.83%

    held 6th · 7K estimated branded searches · +4.8% vs prior month · -0.1 points

  7. 7.Do Good Jobs

    0.4%

    held 7th · 3.4K estimated branded searches · +0.59% vs prior month · 0 points

  8. 8.Backpacker Board

    0.32%

    held 8th · 2.7K estimated branded searches · +12.9% vs prior month · 0 points

  9. 9.MyJobSpace

    0.14%

    held 9th · 1.2K estimated branded searches · +8.1% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among job boards in New Zealand?

In August 2026, SEEK was the most searched among job boards in New Zealand, with an estimated 629K branded searches and 74.4% estimated Share of Search within this set. Trade Me Jobs is in 2nd place, 65.6 percentage points behind at 8.8% Share of Search.

New Zealand job boards, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
SEEK65.9% → 74.4%74.4%Aug 202663.7%Nov 20251st
Trade Me Jobs12.3% → 8.8%14%Mar 20268.8%Aug 20262nd
Indeed9.9% → 8.1%9.9%Oct 20257.4%Mar 20263rd
Student Job Search7% → 5.1%9.2%Nov 20255.1%Aug 20264th
Jora2.5% → 1.8%2.9%Apr 20261.8%Aug 20265th
Sidekicker1.4% → 0.83%2.2%Nov 20250.83%Aug 20266th
Do Good Jobs0.48% → 0.4%0.53%Apr 20260.4%Aug 20267th
Backpacker Board0.45% → 0.32%0.73%Dec 20250.32%Jul 20268th
MyJobSpace0.18% → 0.14%0.23%Apr 20260.14%Jan 20269th

Each finding as a sentence

  • Across the 11 months ending August 2026, SEEK’s estimated Share of Search among job boards in New Zealand increased from 65.9% to 74.4%.
  • Across the 11 months ending August 2026, Trade Me Jobs’ estimated Share of Search among job boards in New Zealand decreased from 12.3% to 8.8%.
  • Across the 11 months ending August 2026, Indeed’s estimated Share of Search among job boards in New Zealand decreased from 9.9% to 8.1%.
  • Across the 11 months ending August 2026, Student Job Search’s estimated Share of Search among job boards in New Zealand decreased from 7% to 5.1%.
  • Across the 11 months ending August 2026, Jora’s estimated Share of Search among job boards in New Zealand decreased from 2.5% to 1.8%.
  • Across the 11 months ending August 2026, Sidekicker’s estimated Share of Search among job boards in New Zealand decreased from 1.4% to 0.83%.
  • Across the 11 months ending August 2026, SEEK’s estimated Share of Search among job boards in New Zealand peaked at 74.4% in August 2026 and was lowest at 63.7% in November 2025.
  • Across the 11 months ending August 2026, Trade Me Jobs’ estimated Share of Search among job boards in New Zealand peaked at 14% in March 2026 and was lowest at 8.8% in August 2026.
  • Across the 11 months ending August 2026, Indeed’s estimated Share of Search among job boards in New Zealand peaked at 9.9% in October 2025 and was lowest at 7.4% in March 2026.
  • Across the 11 months ending August 2026, Student Job Search’s estimated Share of Search among job boards in New Zealand peaked at 9.2% in November 2025 and was lowest at 5.1% in August 2026.
  • Across the 11 months ending August 2026, Jora’s estimated Share of Search among job boards in New Zealand peaked at 2.9% in April 2026 and was lowest at 1.8% in August 2026.
  • Across the 11 months ending August 2026, Sidekicker’s estimated Share of Search among job boards in New Zealand peaked at 2.2% in November 2025 and was lowest at 0.83% in August 2026.
  • Across the 11 months ending August 2026, Do Good Jobs, Backpacker Board and MyJobSpace held steady: their estimated Share of Search among job boards in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand job boards in August 2026?

  1. In August 2026, SEEK gained estimated Share of Search among job boards in New Zealand, from 72.8% to 74.4%.

  2. In August 2026, Trade Me Jobs lost estimated Share of Search among job boards in New Zealand, from 9.7% to 8.8%.

  3. Jora’s estimated Share of Search among job boards in New Zealand has lost ground for 3 months in a row, from 2.8% to 1.8% in August 2026.

  4. Estimated monthly branded searches for Sidekicker in New Zealand fell 30.8% over 11 measured months, from 10.1K to 7K in August 2026.

  5. Estimated monthly branded searches for Backpacker Board in New Zealand fell 16.9% over 11 measured months, from 3.3K to 2.7K in August 2026.

  6. Estimated monthly branded searches for Student Job Search in New Zealand fell 13.2% over 11 measured months, from 50K to 43.4K in August 2026.

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