Brandwave

How popular isSidekicker?

In September 2026, people searched for Sidekicker by name about 5,520 times in New Zealand, a 32.7% decrease from the previous year. These searches made up 0.66% of all New Zealand job board searches, placing Sidekicker seventh out of ten boards. When we asked both ChatGPT and Google AI Overviews about job boards, Sidekicker did not appear in any of the answers.

Search and AI answers in September 2026

Sidekicker is the seventh most searched of 10 competitors and not listed in any AI answer.

  1. SEEKShare of searches 56.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. LinkedInShare of searches 20%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. Trade Me JobsShare of searches 8.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. IndeedShare of searches 7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. SidekickerShare of searches 0.66%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top job boards in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sidekicker did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Trade Me Jobs1st
  2. Indeed2nd
  3. SEEK3rd
  4. LinkedIn4th
  5. Student Job Search5th
  6. Jora6th
  7. Sidekicker–
  8. Backpacker Board–
  9. Do Good Jobs–
  10. MyJobSpace–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Trade Me Jobs5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Student Job Search5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SEEK4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Indeed4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LinkedIn3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jora1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sidekicker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Backpacker Board0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Do Good Jobs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MyJobSpace0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about job boards

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which job boards compete with Sidekicker?

Sidekicker against job boards in New Zealand, by month

Share of searches by month for SEEK, LinkedIn, Trade Me Jobs, Indeed, Student Job Search, Sidekicker. The figures are in the table below the chart.

View monthly share of searches table
MonthSEEKLinkedInTrade Me JobsIndeedStudent Job SearchJoraSidekickerBackpacker BoardDo Good JobsMyJobSpace
Oct 202544.2%27.3%10.7%7.9%6.2%1.9%1.1%0.31%0.32%0.05%
Nov 202545.2%22.9%10.9%8%8.6%1.9%1.7%0.4%0.33%0.05%
Dec 202546.8%24.1%11.6%6.9%6.7%2%1.2%0.51%0.34%0.06%
Jan 202650.9%21.7%10.5%7.6%6%1.9%0.72%0.38%0.31%0.05%
Feb 202646.4%24.2%11.9%7.2%6.7%2.2%0.79%0.33%0.35%0.07%
Mar 202648.3%25.1%10.7%6.2%5.7%2.1%1.2%0.32%0.36%0.07%
Apr 202647.8%24.9%9.7%7.3%6%2.2%1.2%0.48%0.36%0.07%
May 202651.6%22%10.4%6.8%5.3%2.2%0.89%0.46%0.32%0.05%
Jun 202653.3%22.5%8.8%6.8%5.1%2%0.74%0.35%0.32%0.06%
Jul 202653.6%22.6%8.8%6.8%5.1%1.8%0.74%0.24%0.33%0.05%
Aug 202655.1%23.4%7.6%6.8%4.6%1.4%0.63%0.23%0.28%0.06%
Sep 202656.7%20%8.6%7%5.5%0.95%0.66%0.31%0.29%0.05%

  1. 1.SEEK

    56.7%

    Held 1st. 472K estimated branded searches, -1% vs prior month. Share +1.6 points.

  2. 2.LinkedIn

    20%

    Held 2nd. 166K estimated branded searches, -17.9% vs prior month. Share -3.4 points.

  3. 3.Trade Me Jobs

    8.6%

    Held 3rd. 71.6K estimated branded searches, +9.2% vs prior month. Share +1 points.

  4. 4.Indeed

    7%

    Held 4th. 58.1K estimated branded searches, -0.89% vs prior month. Share +0.2 points.

  5. 5.Student Job Search

    5.5%

    Held 5th. 45.8K estimated branded searches, +15.2% vs prior month. Share +0.9 points.

  6. 6.Jora

    0.95%

    Held 6th. 7.9K estimated branded searches, -34.5% vs prior month. Share -0.4 points.

  7. 7.Sidekicker

    0.66%

    Held 7th. 5.5K estimated branded searches, +0.36% vs prior month. Share 0 points.

  8. 8.Backpacker Board

    0.31%

    Moved from 9th to 8th. 2.6K estimated branded searches, +30% vs prior month. Share +0.1 points.

  9. 9.Do Good Jobs

    0.29%

    Moved from 8th to 9th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.MyJobSpace

    0.05%

    Held 10th. 390 estimated branded searches, -18.8% vs prior month. Share 0 points.

Compare popularity between Sidekicker and its closest rivals

Every comparison with Sidekicker

13 comparisons

How has branded search demand for Sidekicker changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Sidekicker in New Zealand fell from 8.2K to 5.5K.
  • Across the 12 months ending September 2026, Sidekicker’s share of searches among job boards in New Zealand peaked at 1.7% in November 2025 and was lowest at 0.63% in August 2026.

How did search popularity change for New Zealand job boards in September 2026?

6 changes

  1. In September 2026, SEEK gained share of searches among job boards in New Zealand, from 55.1% to 56.7%.

  2. In September 2026, Trade Me Jobs gained share of searches among job boards in New Zealand, from 7.6% to 8.6%.

  3. In September 2026, Student Job Search gained share of searches among job boards in New Zealand, from 4.6% to 5.5%.

  4. In September 2026, LinkedIn lost share of searches among job boards in New Zealand, from 23.4% to 20%.

  5. Jora’s share of searches among job boards in New Zealand has lost ground for 3 months in a row, from 2% to 0.95% in September 2026.

  6. In September 2026, Backpacker Board rose from 9th to 8th among job boards in New Zealand.

How are Sidekicker’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Sidekicker’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • Sidekicker
  • sidekicker app
  • sidekicker jobs

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How the Brand Demand Index is measured

Where does Sidekicker compete?

Sidekicker is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
job boards7th of 100.66%Shown above
Hospitality recruitment agencies1st of 673.4%Show ranking
Creator with pink hair and a pink jacket

Is Sidekicker your brand?

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