Brandwave

MyJobSpace vs Sidekicker:Which is more popular by branded search in New Zealand?

In August 2026, Sidekicker had more branded searches than MyJobSpace among job boards in New Zealand. Sidekicker was estimated to have 7K branded searches compared to MyJobSpace’s 1.2K, and held a 0.83% Share of Search versus MyJobSpace’s 0.14%.

Share of Search among job boards in New Zealand in August 2026Which is more popular in search, MyJobSpace or Sidekicker?
MyJobSpace0.14%1.2K searches
vs
Sidekicker0.83%7K searches

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Which is more popular in search, MyJobSpace or Sidekicker?

Compare job search websites and apps used by job seekers in New Zealand, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

MyJobSpace and Sidekicker among job boards in New Zealand, by month

Share of Search by month for Sidekicker, MyJobSpace. The figures are in the table below the chart.

View monthly share of search table
MonthSEEKTrade Me JobsIndeedStudent Job SearchJoraSidekickerDo Good JobsBackpacker BoardMyJobSpace
Oct 202565.9%12.3%9.9%7%2.5%1.4%0.48%0.45%0.18%
Nov 202563.7%12%9.3%9.2%2.5%2.2%0.47%0.57%0.15%
Dec 202566.3%12.8%8.2%7.2%2.6%1.5%0.47%0.73%0.16%
Jan 202668.6%11.8%8.7%6.4%2.5%0.88%0.44%0.52%0.14%
Feb 202665.9%13.8%8.4%7%2.7%0.98%0.5%0.46%0.19%
Mar 202667.1%14%7.4%6.2%2.7%1.5%0.5%0.44%0.2%
Apr 202667.9%10.9%8.8%6.6%2.9%1.5%0.53%0.66%0.23%
May 202670.3%11.1%7.9%5.5%2.8%1.1%0.45%0.62%0.16%
Jun 202672.3%9.7%8%5.4%2.6%0.93%0.45%0.46%0.2%
Jul 202672.8%9.7%8%5.5%2.3%0.89%0.45%0.32%0.15%
Aug 202674.4%8.8%8.1%5.1%1.8%0.83%0.4%0.32%0.14%
Sep 2026—————————

How has the MyJobSpace and Sidekicker comparison changed over the last 12 months?

  • Sidekicker was ahead of MyJobSpace in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, MyJobSpace’s estimated Share of Search among job boards in New Zealand moved from 0.18% to 0.14%, and its estimated monthly branded searches moved from 1.3K to 1.2K.
  • Across the 11 months ending August 2026, Sidekicker’s estimated Share of Search among job boards in New Zealand moved from 1.4% to 0.83%, and its estimated monthly branded searches moved from 10.1K to 7K.

How did search popularity change for New Zealand job boards in August 2026?

  1. Estimated monthly branded searches for Sidekicker in New Zealand fell 30.8% over 11 measured months, from 10.1K to 7K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using MyJobSpace’s and Sidekicker’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

MyJobSpace

2 branded search terms

  • MyJobSpace
  • myjobspace nz

Sidekicker

9 branded search terms

  • Sidekicker
  • sidekicker app
  • sidekicker auckland
  • sidekicker christchurch
  • sidekicker jobs
  • sidekicker jobs nz
  • sidekicker new zealand
  • sidekicker nz
  • sidekicker wellington

How the Brand Demand Index is measured

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Put your own brand in this comparison

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