Brandwave

How popular isSEEK?

In September 2026, people searched for SEEK by name about 472,000 times in New Zealand, a 43.9% increase from the previous year. These searches made up 56.7% of all New Zealand job board searches, placing SEEK first out of ten boards. When we asked both ChatGPT and Google AI Overviews about job boards, SEEK appeared in four of the five answers and was the third most recommended of the ten.

Search and AI answers in September 2026

SEEK is the most searched of 10 competitors and the third most recommended in AI answers.

  1. SEEKShare of searches 56.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. LinkedInShare of searches 20%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. Trade Me JobsShare of searches 8.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. IndeedShare of searches 7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. Student Job SearchShare of searches 5.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 5th

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Top job boards in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, SEEK was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. SEEK is the third most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Trade Me Jobs1st
  2. Indeed2nd
  3. SEEK3rd
  4. LinkedIn4th
  5. Student Job Search5th
  6. Jora6th
  7. Sidekicker–
  8. Backpacker Board–
  9. Do Good Jobs–
  10. MyJobSpace–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Trade Me Jobs5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Student Job Search5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SEEK4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Indeed4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LinkedIn3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jora1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sidekicker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Backpacker Board0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Do Good Jobs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MyJobSpace0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about job boards

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which job boards compete with SEEK?

SEEK against job boards in New Zealand, by month

Share of searches by month for SEEK, LinkedIn, Trade Me Jobs, Indeed, Student Job Search. The figures are in the table below the chart.

View monthly share of searches table
MonthSEEKLinkedInTrade Me JobsIndeedStudent Job SearchJoraSidekickerBackpacker BoardDo Good JobsMyJobSpace
Oct 202544.2%27.3%10.7%7.9%6.2%1.9%1.1%0.31%0.32%0.05%
Nov 202545.2%22.9%10.9%8%8.6%1.9%1.7%0.4%0.33%0.05%
Dec 202546.8%24.1%11.6%6.9%6.7%2%1.2%0.51%0.34%0.06%
Jan 202650.9%21.7%10.5%7.6%6%1.9%0.72%0.38%0.31%0.05%
Feb 202646.4%24.2%11.9%7.2%6.7%2.2%0.79%0.33%0.35%0.07%
Mar 202648.3%25.1%10.7%6.2%5.7%2.1%1.2%0.32%0.36%0.07%
Apr 202647.8%24.9%9.7%7.3%6%2.2%1.2%0.48%0.36%0.07%
May 202651.6%22%10.4%6.8%5.3%2.2%0.89%0.46%0.32%0.05%
Jun 202653.3%22.5%8.8%6.8%5.1%2%0.74%0.35%0.32%0.06%
Jul 202653.6%22.6%8.8%6.8%5.1%1.8%0.74%0.24%0.33%0.05%
Aug 202655.1%23.4%7.6%6.8%4.6%1.4%0.63%0.23%0.28%0.06%
Sep 202656.7%20%8.6%7%5.5%0.95%0.66%0.31%0.29%0.05%

  1. 1.SEEK

    56.7%

    Held 1st. 472K estimated branded searches, -1% vs prior month. Share +1.6 points.

  2. 2.LinkedIn

    20%

    Held 2nd. 166K estimated branded searches, -17.9% vs prior month. Share -3.4 points.

  3. 3.Trade Me Jobs

    8.6%

    Held 3rd. 71.6K estimated branded searches, +9.2% vs prior month. Share +1 points.

  4. 4.Indeed

    7%

    Held 4th. 58.1K estimated branded searches, -0.89% vs prior month. Share +0.2 points.

  5. 5.Student Job Search

    5.5%

    Held 5th. 45.8K estimated branded searches, +15.2% vs prior month. Share +0.9 points.

  6. 6.Jora

    0.95%

    Held 6th. 7.9K estimated branded searches, -34.5% vs prior month. Share -0.4 points.

  7. 7.Sidekicker

    0.66%

    Held 7th. 5.5K estimated branded searches, +0.36% vs prior month. Share 0 points.

  8. 8.Backpacker Board

    0.31%

    Moved from 9th to 8th. 2.6K estimated branded searches, +30% vs prior month. Share +0.1 points.

  9. 9.Do Good Jobs

    0.29%

    Moved from 8th to 9th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.MyJobSpace

    0.05%

    Held 10th. 390 estimated branded searches, -18.8% vs prior month. Share 0 points.

Compare popularity between SEEK and its closest rivals

Every comparison with SEEK

9 comparisons

How has branded search demand for SEEK changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for SEEK in New Zealand rose from 328K to 472K.
  • Across the 12 months ending September 2026, SEEK’s share of searches among job boards in New Zealand increased from 44.2% to 56.7%.

How did search popularity change for New Zealand job boards in September 2026?

6 changes

  1. In September 2026, SEEK gained share of searches among job boards in New Zealand, from 55.1% to 56.7%.

  2. In September 2026, Trade Me Jobs gained share of searches among job boards in New Zealand, from 7.6% to 8.6%.

  3. In September 2026, Student Job Search gained share of searches among job boards in New Zealand, from 4.6% to 5.5%.

  4. In September 2026, LinkedIn lost share of searches among job boards in New Zealand, from 23.4% to 20%.

  5. Jora’s share of searches among job boards in New Zealand has lost ground for 3 months in a row, from 2% to 0.95% in September 2026.

  6. In September 2026, Backpacker Board rose from 9th to 8th among job boards in New Zealand.

How are SEEK’s branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using SEEK’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • jobs at seek
  • jobs in seek
  • jobs on seek
  • jobs seek
  • jobs with seek
  • SEEK
  • seek app
  • seek for jobs
  • seek job
  • seek jobs

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How the Brand Demand Index is measured

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