SEEK vs Sidekicker:Which is more popular by branded search in New Zealand?
In August 2026, SEEK had more branded searches than Sidekicker among job boards in New Zealand. SEEK was estimated to have 629K branded searches compared to Sidekicker’s 7K, and held a 74.4% Share of Search versus Sidekicker’s 0.83%.
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Which is more popular in search, SEEK or Sidekicker?
Compare job search websites and apps used by job seekers in New Zealand, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for SEEK, Sidekicker. The figures are in the table below the chart.
View monthly share of search table
| Month | SEEK | Trade Me Jobs | Indeed | Student Job Search | Jora | Sidekicker | Do Good Jobs | Backpacker Board | MyJobSpace |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 65.9% | 12.3% | 9.9% | 7% | 2.5% | 1.4% | 0.48% | 0.45% | 0.18% |
| Nov 2025 | 63.7% | 12% | 9.3% | 9.2% | 2.5% | 2.2% | 0.47% | 0.57% | 0.15% |
| Dec 2025 | 66.3% | 12.8% | 8.2% | 7.2% | 2.6% | 1.5% | 0.47% | 0.73% | 0.16% |
| Jan 2026 | 68.6% | 11.8% | 8.7% | 6.4% | 2.5% | 0.88% | 0.44% | 0.52% | 0.14% |
| Feb 2026 | 65.9% | 13.8% | 8.4% | 7% | 2.7% | 0.98% | 0.5% | 0.46% | 0.19% |
| Mar 2026 | 67.1% | 14% | 7.4% | 6.2% | 2.7% | 1.5% | 0.5% | 0.44% | 0.2% |
| Apr 2026 | 67.9% | 10.9% | 8.8% | 6.6% | 2.9% | 1.5% | 0.53% | 0.66% | 0.23% |
| May 2026 | 70.3% | 11.1% | 7.9% | 5.5% | 2.8% | 1.1% | 0.45% | 0.62% | 0.16% |
| Jun 2026 | 72.3% | 9.7% | 8% | 5.4% | 2.6% | 0.93% | 0.45% | 0.46% | 0.2% |
| Jul 2026 | 72.8% | 9.7% | 8% | 5.5% | 2.3% | 0.89% | 0.45% | 0.32% | 0.15% |
| Aug 2026 | 74.4% | 8.8% | 8.1% | 5.1% | 1.8% | 0.83% | 0.4% | 0.32% | 0.14% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the SEEK and Sidekicker comparison changed over the last 12 months?
3 findings
- SEEK was ahead of Sidekicker in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, SEEK’s estimated Share of Search among job boards in New Zealand moved from 65.9% to 74.4%, and its estimated monthly branded searches moved from 473K to 629K.
- Across the 11 months ending August 2026, Sidekicker’s estimated Share of Search among job boards in New Zealand moved from 1.4% to 0.83%, and its estimated monthly branded searches moved from 10.1K to 7K.
How did search popularity change for New Zealand job boards in August 2026?
2 changes
In August 2026, SEEK gained estimated Share of Search among job boards in New Zealand, from 72.8% to 74.4%.
Estimated monthly branded searches for Sidekicker in New Zealand fell 30.8% over 11 measured months, from 10.1K to 7K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using SEEK’s and Sidekicker’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
SEEK
45 branded search terms
- auckland jobs seek
- auckland seek jobs
- job seek auckland
- job seek auckland new zealand
- job seek nz
- jobs at seek
- jobs in auckland seek
- jobs in seek
- jobs nz seek
- jobs on seek
- jobs on seek nz
- jobs seek
- jobs seek auckland
- jobs seek nz
- jobs with seek
- new zealand jobs seek
- nz seek
- nz seek jobs
- SEEK
- seek app
- seek auckland
- seek christchurch
- seek co nz
- seek co nz job
- seek co nz jobs
- seek com
- seek for jobs
- seek in nz
- seek it nz
- seek job
- seek job auckland
- seek job new zealand
- seek jobs
- seek jobs auckland
- seek jobs auckland nz
- seek jobs christchurch
- seek jobs in auckland
- seek jobs new zealand
- seek jobs nz
- seek jobs wellington
- seek new zealand
- seek nz
- seek nz jobs
- seek wellington
- seek.co.nz
Sidekicker
9 branded search terms
- Sidekicker
- sidekicker app
- sidekicker auckland
- sidekicker christchurch
- sidekicker jobs
- sidekicker jobs nz
- sidekicker new zealand
- sidekicker nz
- sidekicker wellington
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.