Brandwave

How popular isSEEK in search?

In August 2026, there were an estimated 629K branded searches for SEEK in New Zealand which is up 33.1% over the last 11 months. SEEK holds 74.4% estimated Share of Search among New Zealand job boards and is ranked 1st of 9 competitors for search popularity.

Share of Search, August 2026
  1. SEEK74.4%
  2. Trade Me Jobs8.8%
  3. Indeed8.1%
  4. Student Job Search5.1%
  5. Jora1.8%
  6. Sidekicker0.83%
  7. Do Good Jobs0.4%
  8. Backpacker Board0.32%
  9. MyJobSpace0.14%
SEEK website (opens in a new tab)

Follow SEEK and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which job boards compete with SEEK?

SEEK against job boards in New Zealand, by month

Share of Search by month for SEEK, Trade Me Jobs, Indeed, Student Job Search. The figures are in the table below the chart.

View monthly share of search table
MonthSEEKTrade Me JobsIndeedStudent Job SearchJoraSidekickerDo Good JobsBackpacker BoardMyJobSpace
Oct 202565.9%12.3%9.9%7%2.5%1.4%0.48%0.45%0.18%
Nov 202563.7%12%9.3%9.2%2.5%2.2%0.47%0.57%0.15%
Dec 202566.3%12.8%8.2%7.2%2.6%1.5%0.47%0.73%0.16%
Jan 202668.6%11.8%8.7%6.4%2.5%0.88%0.44%0.52%0.14%
Feb 202665.9%13.8%8.4%7%2.7%0.98%0.5%0.46%0.19%
Mar 202667.1%14%7.4%6.2%2.7%1.5%0.5%0.44%0.2%
Apr 202667.9%10.9%8.8%6.6%2.9%1.5%0.53%0.66%0.23%
May 202670.3%11.1%7.9%5.5%2.8%1.1%0.45%0.62%0.16%
Jun 202672.3%9.7%8%5.4%2.6%0.93%0.45%0.46%0.2%
Jul 202672.8%9.7%8%5.5%2.3%0.89%0.45%0.32%0.15%
Aug 202674.4%8.8%8.1%5.1%1.8%0.83%0.4%0.32%0.14%
Sep 2026—————————

  1. 1.SEEK

    74.4%

    held 1st · 629K estimated branded searches · +15.3% vs prior month · +1.6 points

  2. 2.Trade Me Jobs

    8.8%

    held 2nd · 74.4K estimated branded searches · +2.7% vs prior month · -0.9 points

  3. 3.Indeed

    8.1%

    held 3rd · 68.6K estimated branded searches · +15% vs prior month · +0.2 points

  4. 4.Student Job Search

    5.1%

    held 4th · 43.4K estimated branded searches · +5.7% vs prior month · -0.3 points

  5. 5.Jora

    1.8%

    held 5th · 15.6K estimated branded searches · -9.5% vs prior month · -0.5 points

  6. 6.Sidekicker

    0.83%

    held 6th · 7K estimated branded searches · +4.8% vs prior month · -0.1 points

  7. 7.Do Good Jobs

    0.4%

    held 7th · 3.4K estimated branded searches · +0.59% vs prior month · 0 points

  8. 8.Backpacker Board

    0.32%

    held 8th · 2.7K estimated branded searches · +12.9% vs prior month · 0 points

  9. 9.MyJobSpace

    0.14%

    held 9th · 1.2K estimated branded searches · +8.1% vs prior month · 0 points

Compare search popularity between SEEK and its closest rivals

How has branded search demand for SEEK changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for SEEK in New Zealand rose from 473K to 629K.
  • Across the 11 months ending August 2026, SEEK’s estimated Share of Search among job boards in New Zealand increased from 65.9% to 74.4%.
  • Across the 11 months ending August 2026, SEEK’s estimated Share of Search among job boards in New Zealand peaked at 74.4% in August 2026 and was lowest at 63.7% in November 2025.

How did search popularity change for New Zealand job boards in August 2026?

  1. In August 2026, SEEK gained estimated Share of Search among job boards in New Zealand, from 72.8% to 74.4%.

  2. In August 2026, Trade Me Jobs lost estimated Share of Search among job boards in New Zealand, from 9.7% to 8.8%.

  3. Jora’s estimated Share of Search among job boards in New Zealand has lost ground for 3 months in a row, from 2.8% to 1.8% in August 2026.

  4. Estimated monthly branded searches for Sidekicker in New Zealand fell 30.8% over 11 measured months, from 10.1K to 7K in August 2026.

  5. Estimated monthly branded searches for Backpacker Board in New Zealand fell 16.9% over 11 measured months, from 3.3K to 2.7K in August 2026.

  6. Estimated monthly branded searches for Student Job Search in New Zealand fell 13.2% over 11 measured months, from 50K to 43.4K in August 2026.

How is SEEK measured?

Brandwave collects information about searches that people make online using SEEK’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

45 branded search terms

  • auckland jobs seek
  • auckland seek jobs
  • job seek auckland
  • job seek auckland new zealand
  • job seek nz
  • jobs at seek
  • jobs in auckland seek
  • jobs in seek
  • jobs nz seek
  • jobs on seek
  • jobs on seek nz
  • jobs seek
  • jobs seek auckland
  • jobs seek nz
  • jobs with seek
  • new zealand jobs seek
  • nz seek
  • nz seek jobs
  • SEEK
  • seek app
  • seek auckland
  • seek christchurch
  • seek co nz
  • seek co nz job
  • seek co nz jobs
  • seek com
  • seek for jobs
  • seek in nz
  • seek it nz
  • seek job
  • seek job auckland
  • seek job new zealand
  • seek jobs
  • seek jobs auckland
  • seek jobs auckland nz
  • seek jobs christchurch
  • seek jobs in auckland
  • seek jobs new zealand
  • seek jobs nz
  • seek jobs wellington
  • seek new zealand
  • seek nz
  • seek nz jobs
  • seek wellington
  • seek.co.nz

Do you work for SEEK? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is SEEK your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start your marketing record