Brandwave

Buzz Recruitment vs Sidekicker:Which is more popular?

In September 2026, Sidekicker had more branded searches than Buzz Recruitment among hospitality recruitment agencies in New Zealand. Sidekicker had about 5,520 branded searches, while Buzz Recruitment had 70. Sidekicker made up 73.4% of all hospitality recruitment agency searches we track, and Buzz Recruitment accounted for 0.93%. When we asked ChatGPT and Google AI Overviews about hospitality recruitment agencies, Sidekicker appeared in two of the five answers and Buzz Recruitment in one. Buzz Recruitment and Sidekicker were each mentioned first in one of the two answers that named either.

Among hospitality recruitment agencies in New Zealand in September 2026

Who do people search for more?

Sidekicker, about 79 searches for every 1 for Buzz Recruitment

Sidekicker 5.5K searchesBuzz Recruitment 70 searches

Who does AI mention more?

Sidekicker, mentioned in 2 of 5 answers, Buzz Recruitment in 1

Sidekicker in 2 of 5Buzz Recruitment in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Buzz Recruitment first in 1Sidekicker first in 1

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Top hospitality recruitment agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sidekicker was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Buzz Recruitment was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Buzz Recruitment and Sidekicker were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hospo HR1st
  2. Hospoworld Resourcing2nd
  3. Sidekicker3rd
  4. Providore Recruitment4th
  5. Buzz Recruitment5th
  6. The Recruitment Network–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hospoworld Resourcing3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hospo HR3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sidekicker2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Providore Recruitment2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • The Recruitment Network1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Buzz Recruitment1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hospitality recruitment agencies

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Buzz Recruitment or Sidekicker more popular in search?

This chart shows how often people search Google for Buzz Recruitment and Sidekicker by name. Each line represents a brand's share of searches for all six hospitality recruitment agencies we track, month by month, from searches in New Zealand.

Buzz Recruitment and Sidekicker among hospitality recruitment agencies in New Zealand, by month

Share of searches by month for Sidekicker, Buzz Recruitment. The figures are in the table below the chart.

View monthly share of searches table
MonthSidekickerThe Recruitment NetworkProvidore RecruitmentBuzz RecruitmentHospoworld ResourcingHospo HR
Oct 202582.2%10.1%3.2%3.3%1.1%0.1%
Nov 202584.5%11.1%2.2%1.5%0.62%0.07%
Dec 202580.8%12.1%3.8%1.2%2%0.12%
Jan 202679.3%14.6%3.8%1.2%1%0.14%
Feb 202669.8%24.4%3.3%1.3%1.1%0.13%
Mar 202681.1%15.4%2.1%0.97%0.32%0.16%
Apr 202680.2%15.7%2.5%0.98%0.49%0.1%
May 202669.9%25.3%2.7%1%0.94%0.1%
Jun 202671%24.7%2.7%0.91%0.52%0.13%
Jul 202673.6%21.7%3.5%0.67%0.4%0.13%
Aug 202673.3%21.5%3.5%0.93%0.67%0.13%
Sep 202673.4%21.4%3.5%0.93%0.66%0.13%

How has the Buzz Recruitment and Sidekicker comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand hospitality recruitment agencies in September 2026?

2 changes

  1. Estimated monthly branded searches for Buzz Recruitment in New Zealand fell 78.8% over 12 measured months, from 330 to 70 in September 2026.

  2. Estimated monthly branded searches for Sidekicker in New Zealand fell 32.7% over 12 measured months, from 8.2K to 5.5K in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Buzz Recruitment’s and Sidekicker’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Buzz Recruitment

2 branded search terms

  • Buzz Recruitment
  • buzz recruitment jobs

Sidekicker

3 branded search terms

  • Sidekicker
  • sidekicker app
  • sidekicker jobs

How the Brand Demand Index is measured

Other head-to-heads among hospitality recruitment agencies

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