Brandwave

How popular isSidekicker?

In September 2026, people searched for Sidekicker by name about 5,520 times in New Zealand, a 32.7% decrease from the previous year. These searches made up 73.4% of all New Zealand hospitality recruitment agency searches, placing Sidekicker first out of six agencies. When we asked both ChatGPT and Google AI Overviews about hospitality recruitment agencies, Sidekicker appeared in two of the five answers and was the third most recommended of the six.

Search and AI answers in September 2026

Sidekicker is the most searched of 6 competitors and the third most recommended in AI answers.

  1. SidekickerShare of searches 73.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  2. The Recruitment NetworkShare of searches 21.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
  3. Providore RecruitmentShare of searches 3.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  4. Buzz RecruitmentShare of searches 0.93%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  5. Hospoworld ResourcingShare of searches 0.66%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd

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Top hospitality recruitment agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sidekicker was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Sidekicker is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hospo HR1st
  2. Hospoworld Resourcing2nd
  3. Sidekicker3rd
  4. Providore Recruitment4th
  5. Buzz Recruitment5th
  6. The Recruitment Network–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hospoworld Resourcing3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hospo HR3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sidekicker2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Providore Recruitment2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • The Recruitment Network1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Buzz Recruitment1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hospitality recruitment agencies

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which hospitality recruitment agencies compete with Sidekicker?

Sidekicker against hospitality recruitment agencies in New Zealand, by month

Share of searches by month for Sidekicker, The Recruitment Network, Providore Recruitment. The figures are in the table below the chart.

View monthly share of searches table
MonthSidekickerThe Recruitment NetworkProvidore RecruitmentBuzz RecruitmentHospoworld ResourcingHospo HR
Oct 202582.2%10.1%3.2%3.3%1.1%0.1%
Nov 202584.5%11.1%2.2%1.5%0.62%0.07%
Dec 202580.8%12.1%3.8%1.2%2%0.12%
Jan 202679.3%14.6%3.8%1.2%1%0.14%
Feb 202669.8%24.4%3.3%1.3%1.1%0.13%
Mar 202681.1%15.4%2.1%0.97%0.32%0.16%
Apr 202680.2%15.7%2.5%0.98%0.49%0.1%
May 202669.9%25.3%2.7%1%0.94%0.1%
Jun 202671%24.7%2.7%0.91%0.52%0.13%
Jul 202673.6%21.7%3.5%0.67%0.4%0.13%
Aug 202673.3%21.5%3.5%0.93%0.67%0.13%
Sep 202673.4%21.4%3.5%0.93%0.66%0.13%

  1. 1.Sidekicker

    73.4%

    Held 1st. 5.5K estimated branded searches, +0.36% vs prior month. Share +0.1 points.

  2. 2.The Recruitment Network

    21.4%

    Held 2nd. 1.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Providore Recruitment

    3.5%

    Held 3rd. 260 estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Buzz Recruitment

    0.93%

    Held 4th. 70 estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Hospoworld Resourcing

    0.66%

    Held 5th. 50 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Hospo HR

    0.13%

    Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Sidekicker and its closest rivals

Every comparison with Sidekicker

13 comparisons

How has branded search demand for Sidekicker changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Sidekicker in New Zealand fell from 8.2K to 5.5K.
  • Across the 12 months ending September 2026, Sidekicker’s share of searches among hospitality recruitment agencies in New Zealand decreased from 82.2% to 73.4%.
  • Across the 12 months ending September 2026, Sidekicker’s share of searches among hospitality recruitment agencies in New Zealand peaked at 84.5% in November 2025 and was lowest at 69.8% in February 2026.

How did search popularity change for New Zealand hospitality recruitment agencies in September 2026?

5 changes

  1. The Recruitment Network’s share of searches among hospitality recruitment agencies in New Zealand has lost ground for 3 months in a row, from 24.7% to 21.4% in September 2026.

  2. Estimated monthly branded searches for Buzz Recruitment in New Zealand fell 78.8% over 12 measured months, from 330 to 70 in September 2026.

  3. Estimated monthly branded searches for Hospoworld Resourcing in New Zealand fell 54.5% over 12 measured months, from 110 to 50 in September 2026.

  4. Estimated monthly branded searches for Sidekicker in New Zealand fell 32.7% over 12 measured months, from 8.2K to 5.5K in September 2026.

  5. Estimated monthly branded searches for Providore Recruitment in New Zealand fell 18.8% over 12 measured months, from 320 to 260 in September 2026.

How are Sidekicker’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Sidekicker’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • Sidekicker
  • sidekicker app
  • sidekicker jobs

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How the Brand Demand Index is measured

Where does Sidekicker compete?

Sidekicker is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
job boards7th of 100.66%Show ranking
Hospitality recruitment agencies1st of 673.4%Shown above
Creator with pink hair and a pink jacket

Is Sidekicker your brand?

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