Backpacker Board vs Sidekicker:Which is more popular by branded search in New Zealand?
In August 2026, Sidekicker had more branded searches than Backpacker Board among job boards in New Zealand. Sidekicker was estimated to have 7K branded searches compared to Backpacker Board’s 2.7K, and held a 0.83% Share of Search versus Backpacker Board’s 0.32%.
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Which is more popular in search, Backpacker Board or Sidekicker?
Compare job search websites and apps used by job seekers in New Zealand, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sidekicker, Backpacker Board. The figures are in the table below the chart.
View monthly share of search table
| Month | SEEK | Trade Me Jobs | Indeed | Student Job Search | Jora | Sidekicker | Do Good Jobs | Backpacker Board | MyJobSpace |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 65.9% | 12.3% | 9.9% | 7% | 2.5% | 1.4% | 0.48% | 0.45% | 0.18% |
| Nov 2025 | 63.7% | 12% | 9.3% | 9.2% | 2.5% | 2.2% | 0.47% | 0.57% | 0.15% |
| Dec 2025 | 66.3% | 12.8% | 8.2% | 7.2% | 2.6% | 1.5% | 0.47% | 0.73% | 0.16% |
| Jan 2026 | 68.6% | 11.8% | 8.7% | 6.4% | 2.5% | 0.88% | 0.44% | 0.52% | 0.14% |
| Feb 2026 | 65.9% | 13.8% | 8.4% | 7% | 2.7% | 0.98% | 0.5% | 0.46% | 0.19% |
| Mar 2026 | 67.1% | 14% | 7.4% | 6.2% | 2.7% | 1.5% | 0.5% | 0.44% | 0.2% |
| Apr 2026 | 67.9% | 10.9% | 8.8% | 6.6% | 2.9% | 1.5% | 0.53% | 0.66% | 0.23% |
| May 2026 | 70.3% | 11.1% | 7.9% | 5.5% | 2.8% | 1.1% | 0.45% | 0.62% | 0.16% |
| Jun 2026 | 72.3% | 9.7% | 8% | 5.4% | 2.6% | 0.93% | 0.45% | 0.46% | 0.2% |
| Jul 2026 | 72.8% | 9.7% | 8% | 5.5% | 2.3% | 0.89% | 0.45% | 0.32% | 0.15% |
| Aug 2026 | 74.4% | 8.8% | 8.1% | 5.1% | 1.8% | 0.83% | 0.4% | 0.32% | 0.14% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Backpacker Board and Sidekicker comparison changed over the last 12 months?
3 findings
- Sidekicker was ahead of Backpacker Board in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Backpacker Board’s estimated Share of Search among job boards in New Zealand moved from 0.45% to 0.32%, and its estimated monthly branded searches moved from 3.3K to 2.7K.
- Across the 11 months ending August 2026, Sidekicker’s estimated Share of Search among job boards in New Zealand moved from 1.4% to 0.83%, and its estimated monthly branded searches moved from 10.1K to 7K.
How did search popularity change for New Zealand job boards in August 2026?
2 changes
Estimated monthly branded searches for Sidekicker in New Zealand fell 30.8% over 11 measured months, from 10.1K to 7K in August 2026.
Estimated monthly branded searches for Backpacker Board in New Zealand fell 16.9% over 11 measured months, from 3.3K to 2.7K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Backpacker Board’s and Sidekicker’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Backpacker Board
10 branded search terms
- Backpacker Board
- backpacker board new zealand
- backpacker board new zealand jobs
- backpacker board nz
- backpacker board nz jobs
- backpacker job board
- backpacker job board new zealand
- backpacker job board nz
- nz backpacker board
- nz backpacker job board
Sidekicker
9 branded search terms
- Sidekicker
- sidekicker app
- sidekicker auckland
- sidekicker christchurch
- sidekicker jobs
- sidekicker jobs nz
- sidekicker new zealand
- sidekicker nz
- sidekicker wellington
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.