How popular isBackpacker Board in search?
In August 2026, there were an estimated 2.7K branded searches for Backpacker Board in New Zealand which is down 16.9% over the last 11 months. Backpacker Board holds 0.32% estimated Share of Search among New Zealand job boards and is ranked 8th of 9 competitors for search popularity.
SEEK74.4%
Trade Me Jobs8.8%
Indeed8.1%Student Job Search5.1%
Jora1.8%
Sidekicker0.83%
Do Good Jobs0.4%
Backpacker Board0.32%MyJobSpace0.14%
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Which job boards compete with Backpacker Board?
Share of Search by month for SEEK, Trade Me Jobs, Indeed, Student Job Search, Backpacker Board. The figures are in the table below the chart.
View monthly share of search table
| Month | SEEK | Trade Me Jobs | Indeed | Student Job Search | Jora | Sidekicker | Do Good Jobs | Backpacker Board | MyJobSpace |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 65.9% | 12.3% | 9.9% | 7% | 2.5% | 1.4% | 0.48% | 0.45% | 0.18% |
| Nov 2025 | 63.7% | 12% | 9.3% | 9.2% | 2.5% | 2.2% | 0.47% | 0.57% | 0.15% |
| Dec 2025 | 66.3% | 12.8% | 8.2% | 7.2% | 2.6% | 1.5% | 0.47% | 0.73% | 0.16% |
| Jan 2026 | 68.6% | 11.8% | 8.7% | 6.4% | 2.5% | 0.88% | 0.44% | 0.52% | 0.14% |
| Feb 2026 | 65.9% | 13.8% | 8.4% | 7% | 2.7% | 0.98% | 0.5% | 0.46% | 0.19% |
| Mar 2026 | 67.1% | 14% | 7.4% | 6.2% | 2.7% | 1.5% | 0.5% | 0.44% | 0.2% |
| Apr 2026 | 67.9% | 10.9% | 8.8% | 6.6% | 2.9% | 1.5% | 0.53% | 0.66% | 0.23% |
| May 2026 | 70.3% | 11.1% | 7.9% | 5.5% | 2.8% | 1.1% | 0.45% | 0.62% | 0.16% |
| Jun 2026 | 72.3% | 9.7% | 8% | 5.4% | 2.6% | 0.93% | 0.45% | 0.46% | 0.2% |
| Jul 2026 | 72.8% | 9.7% | 8% | 5.5% | 2.3% | 0.89% | 0.45% | 0.32% | 0.15% |
| Aug 2026 | 74.4% | 8.8% | 8.1% | 5.1% | 1.8% | 0.83% | 0.4% | 0.32% | 0.14% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 74.4% | 629K | +15.3% | +1.6 points | |
| 2, held 2nd | 8.8% | 74.4K | +2.7% | -0.9 points | |
| 3, held 3rd | 8.1% | 68.6K | +15% | +0.2 points | |
| 4, held 4th | 5.1% | 43.4K | +5.7% | -0.3 points | |
| 5, held 5th | 1.8% | 15.6K | -9.5% | -0.5 points | |
| 6, held 6th | 0.83% | 7K | +4.8% | -0.1 points | |
| 7, held 7th | 0.4% | 3.4K | +0.59% | 0 points | |
| 8, held 8th | 0.32% | 2.7K | +12.9% | 0 points | |
| 9, held 9th | 0.14% | 1.2K | +8.1% | 0 points |
1.
SEEK74.4%
held 1st · 629K estimated branded searches · +15.3% vs prior month · +1.6 points
8.8%
held 2nd · 74.4K estimated branded searches · +2.7% vs prior month · -0.9 points
3.
Indeed8.1%
held 3rd · 68.6K estimated branded searches · +15% vs prior month · +0.2 points
5.1%
held 4th · 43.4K estimated branded searches · +5.7% vs prior month · -0.3 points
5.
Jora1.8%
held 5th · 15.6K estimated branded searches · -9.5% vs prior month · -0.5 points
0.83%
held 6th · 7K estimated branded searches · +4.8% vs prior month · -0.1 points
0.4%
held 7th · 3.4K estimated branded searches · +0.59% vs prior month · 0 points
0.32%
held 8th · 2.7K estimated branded searches · +12.9% vs prior month · 0 points
0.14%
held 9th · 1.2K estimated branded searches · +8.1% vs prior month · 0 points
Compare search popularity between Backpacker Board and its closest rivals
- Backpacker Board vs Jora: compare search popularity
- Backpacker Board vs Sidekicker: compare search popularity
- Backpacker Board vs Do Good Jobs: compare search popularity
- Compare Backpacker Board with any brand
How has branded search demand for Backpacker Board changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Backpacker Board in New Zealand fell from 3.3K to 2.7K.
- Across the 11 months ending August 2026, Backpacker Board’s estimated Share of Search among job boards in New Zealand held steady, from 0.45% to 0.32%.
How did search popularity change for New Zealand job boards in August 2026?
6 changes
In August 2026, SEEK gained estimated Share of Search among job boards in New Zealand, from 72.8% to 74.4%.
In August 2026, Trade Me Jobs lost estimated Share of Search among job boards in New Zealand, from 9.7% to 8.8%.
Jora’s estimated Share of Search among job boards in New Zealand has lost ground for 3 months in a row, from 2.8% to 1.8% in August 2026.
Estimated monthly branded searches for Sidekicker in New Zealand fell 30.8% over 11 measured months, from 10.1K to 7K in August 2026.
Estimated monthly branded searches for Backpacker Board in New Zealand fell 16.9% over 11 measured months, from 3.3K to 2.7K in August 2026.
Estimated monthly branded searches for Student Job Search in New Zealand fell 13.2% over 11 measured months, from 50K to 43.4K in August 2026.
How is Backpacker Board measured?
Brandwave collects information about searches that people make online using Backpacker Board’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
10 branded search terms
- Backpacker Board
- backpacker board new zealand
- backpacker board new zealand jobs
- backpacker board nz
- backpacker board nz jobs
- backpacker job board
- backpacker job board new zealand
- backpacker job board nz
- nz backpacker board
- nz backpacker job board
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Is Backpacker Board your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.