Backpacker Board vs Indeed:Which is more popular by branded search in New Zealand?
In August 2026, Indeed had more branded searches than Backpacker Board among job boards in New Zealand. Indeed was estimated to have 68.6K branded searches compared to Backpacker Board’s 2.7K, and held an 8.1% Share of Search versus Backpacker Board’s 0.32%.
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Which is more popular in search, Backpacker Board or Indeed?
Compare job search websites and apps used by job seekers in New Zealand, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Indeed, Backpacker Board. The figures are in the table below the chart.
View monthly share of search table
| Month | SEEK | Trade Me Jobs | Indeed | Student Job Search | Jora | Sidekicker | Do Good Jobs | Backpacker Board | MyJobSpace |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 65.9% | 12.3% | 9.9% | 7% | 2.5% | 1.4% | 0.48% | 0.45% | 0.18% |
| Nov 2025 | 63.7% | 12% | 9.3% | 9.2% | 2.5% | 2.2% | 0.47% | 0.57% | 0.15% |
| Dec 2025 | 66.3% | 12.8% | 8.2% | 7.2% | 2.6% | 1.5% | 0.47% | 0.73% | 0.16% |
| Jan 2026 | 68.6% | 11.8% | 8.7% | 6.4% | 2.5% | 0.88% | 0.44% | 0.52% | 0.14% |
| Feb 2026 | 65.9% | 13.8% | 8.4% | 7% | 2.7% | 0.98% | 0.5% | 0.46% | 0.19% |
| Mar 2026 | 67.1% | 14% | 7.4% | 6.2% | 2.7% | 1.5% | 0.5% | 0.44% | 0.2% |
| Apr 2026 | 67.9% | 10.9% | 8.8% | 6.6% | 2.9% | 1.5% | 0.53% | 0.66% | 0.23% |
| May 2026 | 70.3% | 11.1% | 7.9% | 5.5% | 2.8% | 1.1% | 0.45% | 0.62% | 0.16% |
| Jun 2026 | 72.3% | 9.7% | 8% | 5.4% | 2.6% | 0.93% | 0.45% | 0.46% | 0.2% |
| Jul 2026 | 72.8% | 9.7% | 8% | 5.5% | 2.3% | 0.89% | 0.45% | 0.32% | 0.15% |
| Aug 2026 | 74.4% | 8.8% | 8.1% | 5.1% | 1.8% | 0.83% | 0.4% | 0.32% | 0.14% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Backpacker Board and Indeed comparison changed over the last 12 months?
3 findings
- Indeed was ahead of Backpacker Board in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Backpacker Board’s estimated Share of Search among job boards in New Zealand moved from 0.45% to 0.32%, and its estimated monthly branded searches moved from 3.3K to 2.7K.
- Across the 11 months ending August 2026, Indeed’s estimated Share of Search among job boards in New Zealand moved from 9.9% to 8.1%, and its estimated monthly branded searches moved from 70.9K to 68.6K.
How did search popularity change for New Zealand job boards in August 2026?
1 change
Estimated monthly branded searches for Backpacker Board in New Zealand fell 16.9% over 11 measured months, from 3.3K to 2.7K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Backpacker Board’s and Indeed’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Backpacker Board
10 branded search terms
- Backpacker Board
- backpacker board new zealand
- backpacker board new zealand jobs
- backpacker board nz
- backpacker board nz jobs
- backpacker job board
- backpacker job board new zealand
- backpacker job board nz
- nz backpacker board
- nz backpacker job board
Indeed
33 branded search terms
- auckland jobs indeed
- employment indeed
- find jobs on indeed
- Indeed
- indeed auckland
- indeed auckland jobs
- indeed christchurch
- indeed job
- indeed job finder
- indeed job search
- indeed job sites
- indeed jobs
- indeed jobs auckland
- indeed jobs christchurch
- indeed jobs christchurch nz
- indeed jobs nz
- indeed new zealand
- indeed new zealand jobs
- indeed nz
- indeed nz jobs
- indeed nz jobs auckland
- indeed search jobs
- job finder indeed
- job indeed auckland
- job indeed nz
- job search on indeed
- jobs auckland indeed
- jobs in auckland indeed
- jobs indeed auckland
- jobs on indeed
- jobs with indeed
- nz indeed
- nz indeed jobs
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.