How popular isIndeed in search?
In August 2026, there were an estimated 68.6K branded searches for Indeed in New Zealand which held steady over the last 11 months. Indeed holds 8.1% estimated Share of Search among New Zealand job boards and is ranked 3rd of 9 competitors for search popularity.
SEEK74.4%
Trade Me Jobs8.8%
Indeed8.1%Student Job Search5.1%
Jora1.8%
Sidekicker0.83%
Do Good Jobs0.4%
Backpacker Board0.32%MyJobSpace0.14%
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Which job boards compete with Indeed?
Share of Search by month for SEEK, Trade Me Jobs, Indeed, Student Job Search. The figures are in the table below the chart.
View monthly share of search table
| Month | SEEK | Trade Me Jobs | Indeed | Student Job Search | Jora | Sidekicker | Do Good Jobs | Backpacker Board | MyJobSpace |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 65.9% | 12.3% | 9.9% | 7% | 2.5% | 1.4% | 0.48% | 0.45% | 0.18% |
| Nov 2025 | 63.7% | 12% | 9.3% | 9.2% | 2.5% | 2.2% | 0.47% | 0.57% | 0.15% |
| Dec 2025 | 66.3% | 12.8% | 8.2% | 7.2% | 2.6% | 1.5% | 0.47% | 0.73% | 0.16% |
| Jan 2026 | 68.6% | 11.8% | 8.7% | 6.4% | 2.5% | 0.88% | 0.44% | 0.52% | 0.14% |
| Feb 2026 | 65.9% | 13.8% | 8.4% | 7% | 2.7% | 0.98% | 0.5% | 0.46% | 0.19% |
| Mar 2026 | 67.1% | 14% | 7.4% | 6.2% | 2.7% | 1.5% | 0.5% | 0.44% | 0.2% |
| Apr 2026 | 67.9% | 10.9% | 8.8% | 6.6% | 2.9% | 1.5% | 0.53% | 0.66% | 0.23% |
| May 2026 | 70.3% | 11.1% | 7.9% | 5.5% | 2.8% | 1.1% | 0.45% | 0.62% | 0.16% |
| Jun 2026 | 72.3% | 9.7% | 8% | 5.4% | 2.6% | 0.93% | 0.45% | 0.46% | 0.2% |
| Jul 2026 | 72.8% | 9.7% | 8% | 5.5% | 2.3% | 0.89% | 0.45% | 0.32% | 0.15% |
| Aug 2026 | 74.4% | 8.8% | 8.1% | 5.1% | 1.8% | 0.83% | 0.4% | 0.32% | 0.14% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 74.4% | 629K | +15.3% | +1.6 points | |
| 2, held 2nd | 8.8% | 74.4K | +2.7% | -0.9 points | |
| 3, held 3rd | 8.1% | 68.6K | +15% | +0.2 points | |
| 4, held 4th | 5.1% | 43.4K | +5.7% | -0.3 points | |
| 5, held 5th | 1.8% | 15.6K | -9.5% | -0.5 points | |
| 6, held 6th | 0.83% | 7K | +4.8% | -0.1 points | |
| 7, held 7th | 0.4% | 3.4K | +0.59% | 0 points | |
| 8, held 8th | 0.32% | 2.7K | +12.9% | 0 points | |
| 9, held 9th | 0.14% | 1.2K | +8.1% | 0 points |
1.
SEEK74.4%
held 1st · 629K estimated branded searches · +15.3% vs prior month · +1.6 points
8.8%
held 2nd · 74.4K estimated branded searches · +2.7% vs prior month · -0.9 points
3.
Indeed8.1%
held 3rd · 68.6K estimated branded searches · +15% vs prior month · +0.2 points
5.1%
held 4th · 43.4K estimated branded searches · +5.7% vs prior month · -0.3 points
5.
Jora1.8%
held 5th · 15.6K estimated branded searches · -9.5% vs prior month · -0.5 points
0.83%
held 6th · 7K estimated branded searches · +4.8% vs prior month · -0.1 points
0.4%
held 7th · 3.4K estimated branded searches · +0.59% vs prior month · 0 points
0.32%
held 8th · 2.7K estimated branded searches · +12.9% vs prior month · 0 points
0.14%
held 9th · 1.2K estimated branded searches · +8.1% vs prior month · 0 points
Compare search popularity between Indeed and its closest rivals
How has branded search demand for Indeed changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Indeed in New Zealand held steady, from 70.9K to 68.6K.
- Across the 11 months ending August 2026, Indeed’s estimated Share of Search among job boards in New Zealand decreased from 9.9% to 8.1%.
- Across the 11 months ending August 2026, Indeed’s estimated Share of Search among job boards in New Zealand peaked at 9.9% in October 2025 and was lowest at 7.4% in March 2026.
How did search popularity change for New Zealand job boards in August 2026?
6 changes
In August 2026, SEEK gained estimated Share of Search among job boards in New Zealand, from 72.8% to 74.4%.
In August 2026, Trade Me Jobs lost estimated Share of Search among job boards in New Zealand, from 9.7% to 8.8%.
Jora’s estimated Share of Search among job boards in New Zealand has lost ground for 3 months in a row, from 2.8% to 1.8% in August 2026.
Estimated monthly branded searches for Sidekicker in New Zealand fell 30.8% over 11 measured months, from 10.1K to 7K in August 2026.
Estimated monthly branded searches for Backpacker Board in New Zealand fell 16.9% over 11 measured months, from 3.3K to 2.7K in August 2026.
Estimated monthly branded searches for Student Job Search in New Zealand fell 13.2% over 11 measured months, from 50K to 43.4K in August 2026.
How is Indeed measured?
Brandwave collects information about searches that people make online using Indeed’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
33 branded search terms
- auckland jobs indeed
- employment indeed
- find jobs on indeed
- Indeed
- indeed auckland
- indeed auckland jobs
- indeed christchurch
- indeed job
- indeed job finder
- indeed job search
- indeed job sites
- indeed jobs
- indeed jobs auckland
- indeed jobs christchurch
- indeed jobs christchurch nz
- indeed jobs nz
- indeed new zealand
- indeed new zealand jobs
- indeed nz
- indeed nz jobs
- indeed nz jobs auckland
- indeed search jobs
- job finder indeed
- job indeed auckland
- job indeed nz
- job search on indeed
- jobs auckland indeed
- jobs in auckland indeed
- jobs indeed auckland
- jobs on indeed
- jobs with indeed
- nz indeed
- nz indeed jobs
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Is Indeed your brand?
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