Indeed vs Trade Me Jobs:Which is more popular by branded search in New Zealand?
In August 2026, Trade Me Jobs had more branded searches than Indeed among job boards in New Zealand. Trade Me Jobs was estimated to have 74.4K branded searches compared to Indeed’s 68.6K, and held an 8.8% Share of Search versus Indeed’s 8.1%.
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Which is more popular in search, Indeed or Trade Me Jobs?
Compare job search websites and apps used by job seekers in New Zealand, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Trade Me Jobs, Indeed. The figures are in the table below the chart.
View monthly share of search table
| Month | SEEK | Trade Me Jobs | Indeed | Student Job Search | Jora | Sidekicker | Do Good Jobs | Backpacker Board | MyJobSpace |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 65.9% | 12.3% | 9.9% | 7% | 2.5% | 1.4% | 0.48% | 0.45% | 0.18% |
| Nov 2025 | 63.7% | 12% | 9.3% | 9.2% | 2.5% | 2.2% | 0.47% | 0.57% | 0.15% |
| Dec 2025 | 66.3% | 12.8% | 8.2% | 7.2% | 2.6% | 1.5% | 0.47% | 0.73% | 0.16% |
| Jan 2026 | 68.6% | 11.8% | 8.7% | 6.4% | 2.5% | 0.88% | 0.44% | 0.52% | 0.14% |
| Feb 2026 | 65.9% | 13.8% | 8.4% | 7% | 2.7% | 0.98% | 0.5% | 0.46% | 0.19% |
| Mar 2026 | 67.1% | 14% | 7.4% | 6.2% | 2.7% | 1.5% | 0.5% | 0.44% | 0.2% |
| Apr 2026 | 67.9% | 10.9% | 8.8% | 6.6% | 2.9% | 1.5% | 0.53% | 0.66% | 0.23% |
| May 2026 | 70.3% | 11.1% | 7.9% | 5.5% | 2.8% | 1.1% | 0.45% | 0.62% | 0.16% |
| Jun 2026 | 72.3% | 9.7% | 8% | 5.4% | 2.6% | 0.93% | 0.45% | 0.46% | 0.2% |
| Jul 2026 | 72.8% | 9.7% | 8% | 5.5% | 2.3% | 0.89% | 0.45% | 0.32% | 0.15% |
| Aug 2026 | 74.4% | 8.8% | 8.1% | 5.1% | 1.8% | 0.83% | 0.4% | 0.32% | 0.14% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Indeed and Trade Me Jobs comparison changed over the last 12 months?
3 findings
- Trade Me Jobs was ahead of Indeed in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Indeed’s estimated Share of Search among job boards in New Zealand moved from 9.9% to 8.1%, and its estimated monthly branded searches moved from 70.9K to 68.6K.
- Across the 11 months ending August 2026, Trade Me Jobs’ estimated Share of Search among job boards in New Zealand moved from 12.3% to 8.8%, and its estimated monthly branded searches moved from 88K to 74.4K.
How did search popularity change for New Zealand job boards in August 2026?
1 change
In August 2026, Trade Me Jobs lost estimated Share of Search among job boards in New Zealand, from 9.7% to 8.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Indeed’s and Trade Me Jobs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Indeed
33 branded search terms
- auckland jobs indeed
- employment indeed
- find jobs on indeed
- Indeed
- indeed auckland
- indeed auckland jobs
- indeed christchurch
- indeed job
- indeed job finder
- indeed job search
- indeed job sites
- indeed jobs
- indeed jobs auckland
- indeed jobs christchurch
- indeed jobs christchurch nz
- indeed jobs nz
- indeed new zealand
- indeed new zealand jobs
- indeed nz
- indeed nz jobs
- indeed nz jobs auckland
- indeed search jobs
- job finder indeed
- job indeed auckland
- job indeed nz
- job search on indeed
- jobs auckland indeed
- jobs in auckland indeed
- jobs indeed auckland
- jobs on indeed
- jobs with indeed
- nz indeed
- nz indeed jobs
Trade Me Jobs
46 branded search terms
- dunedin jobs trade me
- jobs at trade me
- jobs at trademe
- jobs christchurch trade me
- jobs in auckland trade me
- jobs in christchurch trade me
- jobs in nelson trade me
- jobs in tauranga trade me
- jobs nelson trade me
- jobs nz trade me
- jobs on trade me
- jobs trade me
- jobs trade me auckland
- nelson jobs trade me
- trade me job
- Trade Me Jobs
- trade me jobs auckland
- trade me jobs christchurch
- trade me jobs christchurch nz
- trade me jobs dunedin
- trade me jobs dunedin nz
- trade me jobs hamilton
- trade me jobs in auckland
- trade me jobs in christchurch
- trade me jobs in nelson
- trade me jobs in tauranga
- trade me jobs in wellington
- trade me jobs nelson
- trade me jobs nelson nz
- trade me jobs new zealand
- trade me jobs nz
- trade me jobs tauranga
- trade me jobs tauranga nz
- trade me jobs wellington
- trade me new zealand jobs
- trade me nz jobs
- trade me tauranga jobs
- trade me wellington jobs
- trademe co nz jobs
- trademe farm jobs
- trademe farming jobs
- trademe jobs
- trademe jobs in auckland
- trademe new zealand jobs
- trademe part time jobs
- www trademe co nz jobs
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.