Backpacker Board vs Jora:Which is more popular by branded search in New Zealand?
In August 2026, Jora had more branded searches than Backpacker Board among job boards in New Zealand. Jora was estimated to have 15.6K branded searches compared to Backpacker Board’s 2.7K, and held a 1.8% Share of Search versus Backpacker Board’s 0.32%.
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Which is more popular in search, Backpacker Board or Jora?
Compare job search websites and apps used by job seekers in New Zealand, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Jora, Backpacker Board. The figures are in the table below the chart.
View monthly share of search table
| Month | SEEK | Trade Me Jobs | Indeed | Student Job Search | Jora | Sidekicker | Do Good Jobs | Backpacker Board | MyJobSpace |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 65.9% | 12.3% | 9.9% | 7% | 2.5% | 1.4% | 0.48% | 0.45% | 0.18% |
| Nov 2025 | 63.7% | 12% | 9.3% | 9.2% | 2.5% | 2.2% | 0.47% | 0.57% | 0.15% |
| Dec 2025 | 66.3% | 12.8% | 8.2% | 7.2% | 2.6% | 1.5% | 0.47% | 0.73% | 0.16% |
| Jan 2026 | 68.6% | 11.8% | 8.7% | 6.4% | 2.5% | 0.88% | 0.44% | 0.52% | 0.14% |
| Feb 2026 | 65.9% | 13.8% | 8.4% | 7% | 2.7% | 0.98% | 0.5% | 0.46% | 0.19% |
| Mar 2026 | 67.1% | 14% | 7.4% | 6.2% | 2.7% | 1.5% | 0.5% | 0.44% | 0.2% |
| Apr 2026 | 67.9% | 10.9% | 8.8% | 6.6% | 2.9% | 1.5% | 0.53% | 0.66% | 0.23% |
| May 2026 | 70.3% | 11.1% | 7.9% | 5.5% | 2.8% | 1.1% | 0.45% | 0.62% | 0.16% |
| Jun 2026 | 72.3% | 9.7% | 8% | 5.4% | 2.6% | 0.93% | 0.45% | 0.46% | 0.2% |
| Jul 2026 | 72.8% | 9.7% | 8% | 5.5% | 2.3% | 0.89% | 0.45% | 0.32% | 0.15% |
| Aug 2026 | 74.4% | 8.8% | 8.1% | 5.1% | 1.8% | 0.83% | 0.4% | 0.32% | 0.14% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Backpacker Board and Jora comparison changed over the last 12 months?
3 findings
- Jora was ahead of Backpacker Board in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Backpacker Board’s estimated Share of Search among job boards in New Zealand moved from 0.45% to 0.32%, and its estimated monthly branded searches moved from 3.3K to 2.7K.
- Across the 11 months ending August 2026, Jora’s estimated Share of Search among job boards in New Zealand moved from 2.5% to 1.8%, and its estimated monthly branded searches moved from 18.2K to 15.6K.
How did search popularity change for New Zealand job boards in August 2026?
2 changes
Jora’s estimated Share of Search among job boards in New Zealand has lost ground for 3 months in a row, from 2.8% to 1.8% in August 2026.
Estimated monthly branded searches for Backpacker Board in New Zealand fell 16.9% over 11 measured months, from 3.3K to 2.7K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Backpacker Board’s and Jora’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Backpacker Board
10 branded search terms
- Backpacker Board
- backpacker board new zealand
- backpacker board new zealand jobs
- backpacker board nz
- backpacker board nz jobs
- backpacker job board
- backpacker job board new zealand
- backpacker job board nz
- nz backpacker board
- nz backpacker job board
Jora
36 branded search terms
- job jora
- job search jora
- jobs jora
- Jora
- jora job
- jora job search
- jora jobs
- jora jobs auckland
- jora jobs blenheim
- jora jobs christchurch
- jora jobs dunedin
- jora jobs hamilton
- jora jobs in auckland
- jora jobs invercargill
- jora jobs nelson
- jora jobs new plymouth
- jora jobs new zealand
- jora jobs nz
- jora jobs rotorua
- jora jobs taranaki
- jora jobs tauranga
- jora jobs timaru
- jora jobs wanganui
- jora jobs wellington
- jora jobs whangarei
- jora jobs--blenheim
- jora jobs--new plymouth
- jora jobs--rotorua
- jora jobs--taranaki
- jora jobs--wanganui
- jora jobs--whangarei
- jora new zealand
- jora nz
- jora nz jobs
- nz jora
- nz jora jobs
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.