Brandwave

How popular isJora in search?

In August 2026, there were an estimated 15.6K branded searches for Jora in New Zealand which is down 14.2% over the last 11 months. Jora holds 1.8% estimated Share of Search among New Zealand job boards and is ranked 5th of 9 competitors for search popularity.

Share of Search, August 2026
  1. SEEK74.4%
  2. Trade Me Jobs8.8%
  3. Indeed8.1%
  4. Student Job Search5.1%
  5. Jora1.8%
  6. Sidekicker0.83%
  7. Do Good Jobs0.4%
  8. Backpacker Board0.32%
  9. MyJobSpace0.14%
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Which job boards compete with Jora?

Jora against job boards in New Zealand, by month

Share of Search by month for SEEK, Trade Me Jobs, Indeed, Student Job Search, Jora. The figures are in the table below the chart.

View monthly share of search table
MonthSEEKTrade Me JobsIndeedStudent Job SearchJoraSidekickerDo Good JobsBackpacker BoardMyJobSpace
Oct 202565.9%12.3%9.9%7%2.5%1.4%0.48%0.45%0.18%
Nov 202563.7%12%9.3%9.2%2.5%2.2%0.47%0.57%0.15%
Dec 202566.3%12.8%8.2%7.2%2.6%1.5%0.47%0.73%0.16%
Jan 202668.6%11.8%8.7%6.4%2.5%0.88%0.44%0.52%0.14%
Feb 202665.9%13.8%8.4%7%2.7%0.98%0.5%0.46%0.19%
Mar 202667.1%14%7.4%6.2%2.7%1.5%0.5%0.44%0.2%
Apr 202667.9%10.9%8.8%6.6%2.9%1.5%0.53%0.66%0.23%
May 202670.3%11.1%7.9%5.5%2.8%1.1%0.45%0.62%0.16%
Jun 202672.3%9.7%8%5.4%2.6%0.93%0.45%0.46%0.2%
Jul 202672.8%9.7%8%5.5%2.3%0.89%0.45%0.32%0.15%
Aug 202674.4%8.8%8.1%5.1%1.8%0.83%0.4%0.32%0.14%
Sep 2026—————————

  1. 1.SEEK

    74.4%

    held 1st · 629K estimated branded searches · +15.3% vs prior month · +1.6 points

  2. 2.Trade Me Jobs

    8.8%

    held 2nd · 74.4K estimated branded searches · +2.7% vs prior month · -0.9 points

  3. 3.Indeed

    8.1%

    held 3rd · 68.6K estimated branded searches · +15% vs prior month · +0.2 points

  4. 4.Student Job Search

    5.1%

    held 4th · 43.4K estimated branded searches · +5.7% vs prior month · -0.3 points

  5. 5.Jora

    1.8%

    held 5th · 15.6K estimated branded searches · -9.5% vs prior month · -0.5 points

  6. 6.Sidekicker

    0.83%

    held 6th · 7K estimated branded searches · +4.8% vs prior month · -0.1 points

  7. 7.Do Good Jobs

    0.4%

    held 7th · 3.4K estimated branded searches · +0.59% vs prior month · 0 points

  8. 8.Backpacker Board

    0.32%

    held 8th · 2.7K estimated branded searches · +12.9% vs prior month · 0 points

  9. 9.MyJobSpace

    0.14%

    held 9th · 1.2K estimated branded searches · +8.1% vs prior month · 0 points

Compare search popularity between Jora and its closest rivals

How has branded search demand for Jora changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Jora in New Zealand fell from 18.2K to 15.6K.
  • Across the 11 months ending August 2026, Jora’s estimated Share of Search among job boards in New Zealand decreased from 2.5% to 1.8%.
  • Across the 11 months ending August 2026, Jora’s estimated Share of Search among job boards in New Zealand peaked at 2.9% in April 2026 and was lowest at 1.8% in August 2026.

How did search popularity change for New Zealand job boards in August 2026?

  1. In August 2026, SEEK gained estimated Share of Search among job boards in New Zealand, from 72.8% to 74.4%.

  2. In August 2026, Trade Me Jobs lost estimated Share of Search among job boards in New Zealand, from 9.7% to 8.8%.

  3. Jora’s estimated Share of Search among job boards in New Zealand has lost ground for 3 months in a row, from 2.8% to 1.8% in August 2026.

  4. Estimated monthly branded searches for Sidekicker in New Zealand fell 30.8% over 11 measured months, from 10.1K to 7K in August 2026.

  5. Estimated monthly branded searches for Backpacker Board in New Zealand fell 16.9% over 11 measured months, from 3.3K to 2.7K in August 2026.

  6. Estimated monthly branded searches for Student Job Search in New Zealand fell 13.2% over 11 measured months, from 50K to 43.4K in August 2026.

How is Jora measured?

Brandwave collects information about searches that people make online using Jora’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

36 branded search terms

  • job jora
  • job search jora
  • jobs jora
  • Jora
  • jora job
  • jora job search
  • jora jobs
  • jora jobs auckland
  • jora jobs blenheim
  • jora jobs christchurch
  • jora jobs dunedin
  • jora jobs hamilton
  • jora jobs in auckland
  • jora jobs invercargill
  • jora jobs nelson
  • jora jobs new plymouth
  • jora jobs new zealand
  • jora jobs nz
  • jora jobs rotorua
  • jora jobs taranaki
  • jora jobs tauranga
  • jora jobs timaru
  • jora jobs wanganui
  • jora jobs wellington
  • jora jobs whangarei
  • jora jobs--blenheim
  • jora jobs--new plymouth
  • jora jobs--rotorua
  • jora jobs--taranaki
  • jora jobs--wanganui
  • jora jobs--whangarei
  • jora new zealand
  • jora nz
  • jora nz jobs
  • nz jora
  • nz jora jobs

How the Brand Demand Index is measured

Who owns Jora?

Jora is owned by SEEK. Brandwave also tracks SEEK, owned by the same company, in New Zealand.

Do you work for Jora? To request corrections or removal please contact us via our support page and we will be happy to assist.

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