Backpacker Board vs Trade Me Jobs:Which is more popular by branded search in New Zealand?
In August 2026, Trade Me Jobs had more branded searches than Backpacker Board among job boards in New Zealand. Trade Me Jobs was estimated to have 74.4K branded searches compared to Backpacker Board’s 2.7K, and held an 8.8% Share of Search versus Backpacker Board’s 0.32%.
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Which is more popular in search, Backpacker Board or Trade Me Jobs?
Compare job search websites and apps used by job seekers in New Zealand, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Trade Me Jobs, Backpacker Board. The figures are in the table below the chart.
View monthly share of search table
| Month | SEEK | Trade Me Jobs | Indeed | Student Job Search | Jora | Sidekicker | Do Good Jobs | Backpacker Board | MyJobSpace |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 65.9% | 12.3% | 9.9% | 7% | 2.5% | 1.4% | 0.48% | 0.45% | 0.18% |
| Nov 2025 | 63.7% | 12% | 9.3% | 9.2% | 2.5% | 2.2% | 0.47% | 0.57% | 0.15% |
| Dec 2025 | 66.3% | 12.8% | 8.2% | 7.2% | 2.6% | 1.5% | 0.47% | 0.73% | 0.16% |
| Jan 2026 | 68.6% | 11.8% | 8.7% | 6.4% | 2.5% | 0.88% | 0.44% | 0.52% | 0.14% |
| Feb 2026 | 65.9% | 13.8% | 8.4% | 7% | 2.7% | 0.98% | 0.5% | 0.46% | 0.19% |
| Mar 2026 | 67.1% | 14% | 7.4% | 6.2% | 2.7% | 1.5% | 0.5% | 0.44% | 0.2% |
| Apr 2026 | 67.9% | 10.9% | 8.8% | 6.6% | 2.9% | 1.5% | 0.53% | 0.66% | 0.23% |
| May 2026 | 70.3% | 11.1% | 7.9% | 5.5% | 2.8% | 1.1% | 0.45% | 0.62% | 0.16% |
| Jun 2026 | 72.3% | 9.7% | 8% | 5.4% | 2.6% | 0.93% | 0.45% | 0.46% | 0.2% |
| Jul 2026 | 72.8% | 9.7% | 8% | 5.5% | 2.3% | 0.89% | 0.45% | 0.32% | 0.15% |
| Aug 2026 | 74.4% | 8.8% | 8.1% | 5.1% | 1.8% | 0.83% | 0.4% | 0.32% | 0.14% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Backpacker Board and Trade Me Jobs comparison changed over the last 12 months?
3 findings
- Trade Me Jobs was ahead of Backpacker Board in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Backpacker Board’s estimated Share of Search among job boards in New Zealand moved from 0.45% to 0.32%, and its estimated monthly branded searches moved from 3.3K to 2.7K.
- Across the 11 months ending August 2026, Trade Me Jobs’ estimated Share of Search among job boards in New Zealand moved from 12.3% to 8.8%, and its estimated monthly branded searches moved from 88K to 74.4K.
How did search popularity change for New Zealand job boards in August 2026?
2 changes
In August 2026, Trade Me Jobs lost estimated Share of Search among job boards in New Zealand, from 9.7% to 8.8%.
Estimated monthly branded searches for Backpacker Board in New Zealand fell 16.9% over 11 measured months, from 3.3K to 2.7K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Backpacker Board’s and Trade Me Jobs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Backpacker Board
10 branded search terms
- Backpacker Board
- backpacker board new zealand
- backpacker board new zealand jobs
- backpacker board nz
- backpacker board nz jobs
- backpacker job board
- backpacker job board new zealand
- backpacker job board nz
- nz backpacker board
- nz backpacker job board
Trade Me Jobs
46 branded search terms
- dunedin jobs trade me
- jobs at trade me
- jobs at trademe
- jobs christchurch trade me
- jobs in auckland trade me
- jobs in christchurch trade me
- jobs in nelson trade me
- jobs in tauranga trade me
- jobs nelson trade me
- jobs nz trade me
- jobs on trade me
- jobs trade me
- jobs trade me auckland
- nelson jobs trade me
- trade me job
- Trade Me Jobs
- trade me jobs auckland
- trade me jobs christchurch
- trade me jobs christchurch nz
- trade me jobs dunedin
- trade me jobs dunedin nz
- trade me jobs hamilton
- trade me jobs in auckland
- trade me jobs in christchurch
- trade me jobs in nelson
- trade me jobs in tauranga
- trade me jobs in wellington
- trade me jobs nelson
- trade me jobs nelson nz
- trade me jobs new zealand
- trade me jobs nz
- trade me jobs tauranga
- trade me jobs tauranga nz
- trade me jobs wellington
- trade me new zealand jobs
- trade me nz jobs
- trade me tauranga jobs
- trade me wellington jobs
- trademe co nz jobs
- trademe farm jobs
- trademe farming jobs
- trademe jobs
- trademe jobs in auckland
- trademe new zealand jobs
- trademe part time jobs
- www trademe co nz jobs
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.