Hospo HR vs Sidekicker:Which is more popular?
In September 2026, Sidekicker had more branded searches than Hospo HR among hospitality recruitment agencies in New Zealand. Sidekicker had about 5,520 branded searches, while Hospo HR had 10. Sidekicker made up 73.4% of all hospitality recruitment agency searches we track, and Hospo HR accounted for 0.13%. When we asked ChatGPT and Google AI Overviews about hospitality recruitment agencies, Hospo HR appeared in three of the five answers and Sidekicker in two. Hospo HR was mentioned before Sidekicker in every answer.
Who do people search for more?
Sidekicker, about 552 searches for every 1 for Hospo HR
Who does AI mention more?
Hospo HR, mentioned in 3 of 5 answers, Sidekicker in 2
Who does AI recommend more?
Hospo HR, named ahead of Sidekicker in every answer
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Top hospitality recruitment agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hospo HR was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Sidekicker was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hospo HR was listed before Sidekicker in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Hospoworld Resourcing3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Hospo HR3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sidekicker2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Providore Recruitment2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
The Recruitment Network1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Buzz Recruitment1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hospitality recruitment agencies
5 answers
Asked ChatGPT
“Which hospitality recruitment agency should I hire in New Zealand?”
Asked ChatGPT
“What are the best hospitality recruitment agencies in New Zealand?”
Asked ChatGPT
“What's the best hospitality recruitment agency in New Zealand for hospitality staff?”
Searched Google, AI Overview
“hospitality recruitment agencies nz”
Searched Google, AI Overview
“chef recruitment nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Hospo HR or Sidekicker more popular in search?
This chart shows how often people search Google for Hospo HR and Sidekicker by name. Each line represents a brand's share of searches for all six hospitality recruitment agencies we track, month by month, from searches in New Zealand.
Share of searches by month for Sidekicker, Hospo HR. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sidekicker | The Recruitment Network | Providore Recruitment | Buzz Recruitment | Hospoworld Resourcing | Hospo HR |
|---|---|---|---|---|---|---|
| Oct 2025 | 82.2% | 10.1% | 3.2% | 3.3% | 1.1% | 0.1% |
| Nov 2025 | 84.5% | 11.1% | 2.2% | 1.5% | 0.62% | 0.07% |
| Dec 2025 | 80.8% | 12.1% | 3.8% | 1.2% | 2% | 0.12% |
| Jan 2026 | 79.3% | 14.6% | 3.8% | 1.2% | 1% | 0.14% |
| Feb 2026 | 69.8% | 24.4% | 3.3% | 1.3% | 1.1% | 0.13% |
| Mar 2026 | 81.1% | 15.4% | 2.1% | 0.97% | 0.32% | 0.16% |
| Apr 2026 | 80.2% | 15.7% | 2.5% | 0.98% | 0.49% | 0.1% |
| May 2026 | 69.9% | 25.3% | 2.7% | 1% | 0.94% | 0.1% |
| Jun 2026 | 71% | 24.7% | 2.7% | 0.91% | 0.52% | 0.13% |
| Jul 2026 | 73.6% | 21.7% | 3.5% | 0.67% | 0.4% | 0.13% |
| Aug 2026 | 73.3% | 21.5% | 3.5% | 0.93% | 0.67% | 0.13% |
| Sep 2026 | 73.4% | 21.4% | 3.5% | 0.93% | 0.66% | 0.13% |
How has the Hospo HR and Sidekicker comparison changed over the last 12 months?
3 findings
- Sidekicker was ahead of Hospo HR in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hospo HR’s share of searches among hospitality recruitment agencies in New Zealand moved from 0.1% to 0.13%, and its estimated monthly branded searches held steady at 10.
- Across the 12 months ending September 2026, Sidekicker’s share of searches among hospitality recruitment agencies in New Zealand moved from 82.2% to 73.4%, and its estimated monthly branded searches moved from 8.2K to 5.5K.
How did search popularity change for New Zealand hospitality recruitment agencies in September 2026?
1 change
Estimated monthly branded searches for Sidekicker in New Zealand fell 32.7% over 12 measured months, from 8.2K to 5.5K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Hospo HR’s and Sidekicker’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hospo HR
1 branded search term
- hospo hr
Sidekicker
3 branded search terms
- Sidekicker
- sidekicker app
- sidekicker jobs
Other head-to-heads among hospitality recruitment agencies
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