Brandwave

Sidekicker vs Student Job Search:Which is more popular by branded search in New Zealand?

In August 2026, Student Job Search had more branded searches than Sidekicker among job boards in New Zealand. Student Job Search was estimated to have 43.4K branded searches compared to Sidekicker’s 7K, and held a 5.1% Share of Search versus Sidekicker’s 0.83%.

Share of Search among job boards in New Zealand in August 2026Which is more popular in search, Sidekicker or Student Job Search?
Sidekicker0.83%7K searches
vs
Student Job Search5.1%43.4K searches
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Which is more popular in search, Sidekicker or Student Job Search?

Compare job search websites and apps used by job seekers in New Zealand, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Sidekicker and Student Job Search among job boards in New Zealand, by month

Share of Search by month for Student Job Search, Sidekicker. The figures are in the table below the chart.

View monthly share of search table
MonthSEEKTrade Me JobsIndeedStudent Job SearchJoraSidekickerDo Good JobsBackpacker BoardMyJobSpace
Oct 202565.9%12.3%9.9%7%2.5%1.4%0.48%0.45%0.18%
Nov 202563.7%12%9.3%9.2%2.5%2.2%0.47%0.57%0.15%
Dec 202566.3%12.8%8.2%7.2%2.6%1.5%0.47%0.73%0.16%
Jan 202668.6%11.8%8.7%6.4%2.5%0.88%0.44%0.52%0.14%
Feb 202665.9%13.8%8.4%7%2.7%0.98%0.5%0.46%0.19%
Mar 202667.1%14%7.4%6.2%2.7%1.5%0.5%0.44%0.2%
Apr 202667.9%10.9%8.8%6.6%2.9%1.5%0.53%0.66%0.23%
May 202670.3%11.1%7.9%5.5%2.8%1.1%0.45%0.62%0.16%
Jun 202672.3%9.7%8%5.4%2.6%0.93%0.45%0.46%0.2%
Jul 202672.8%9.7%8%5.5%2.3%0.89%0.45%0.32%0.15%
Aug 202674.4%8.8%8.1%5.1%1.8%0.83%0.4%0.32%0.14%
Sep 2026—————————

How has the Sidekicker and Student Job Search comparison changed over the last 12 months?

How did search popularity change for New Zealand job boards in August 2026?

  1. Estimated monthly branded searches for Sidekicker in New Zealand fell 30.8% over 11 measured months, from 10.1K to 7K in August 2026.

  2. Estimated monthly branded searches for Student Job Search in New Zealand fell 13.2% over 11 measured months, from 50K to 43.4K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Sidekicker’s and Student Job Search’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Sidekicker

9 branded search terms

  • Sidekicker
  • sidekicker app
  • sidekicker auckland
  • sidekicker christchurch
  • sidekicker jobs
  • sidekicker jobs nz
  • sidekicker new zealand
  • sidekicker nz
  • sidekicker wellington

17 branded search terms

  • auckland student job search
  • nz student job search
  • SJS
  • sjs jobs
  • sjs nz
  • sjs student job search
  • Student Job Search
  • student job search auckland
  • student job search christchurch
  • student job search dunedin
  • student job search hamilton
  • student job search new zealand
  • student job search nz
  • student job search palmerston north
  • student job search tauranga
  • student job search wellington
  • wellington student job search

How the Brand Demand Index is measured

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