Brandwave

Providore Recruitment vs Sidekicker:Which is more popular?

In September 2026, Sidekicker had more branded searches than Providore Recruitment among hospitality recruitment agencies in New Zealand. Sidekicker had about 5,520 branded searches, while Providore Recruitment had 260. Sidekicker made up 73.4% of all hospitality recruitment agency searches we track, and Providore Recruitment accounted for 3.5%. When we asked ChatGPT and Google AI Overviews about hospitality recruitment agencies, Providore Recruitment and Sidekicker each appeared in two of the five answers. Sidekicker was mentioned before Providore Recruitment in two out of three answers.

Among hospitality recruitment agencies in New Zealand in September 2026

Who do people search for more?

Sidekicker, about 21 searches for every 1 for Providore Recruitment

Sidekicker 5.5K searchesProvidore Recruitment 260 searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Providore Recruitment in 2 of 5Sidekicker in 2 of 5

Who does AI recommend more?

Sidekicker, named ahead of Providore Recruitment in 2 of 3 answers

Sidekicker first in 2Providore Recruitment first in 1

Follow Providore Recruitment vs Sidekicker and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top hospitality recruitment agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Providore Recruitment and Sidekicker were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Sidekicker was listed before Providore Recruitment in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hospo HR1st
  2. Hospoworld Resourcing2nd
  3. Sidekicker3rd
  4. Providore Recruitment4th
  5. Buzz Recruitment5th
  6. The Recruitment Network–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hospoworld Resourcing3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hospo HR3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sidekicker2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Providore Recruitment2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • The Recruitment Network1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Buzz Recruitment1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hospitality recruitment agencies

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Providore Recruitment or Sidekicker more popular in search?

This chart shows how often people search Google for Providore Recruitment and Sidekicker by name. Each line represents a brand's share of searches for all six hospitality recruitment agencies we track, month by month, from searches in New Zealand.

Providore Recruitment and Sidekicker among hospitality recruitment agencies in New Zealand, by month

Share of searches by month for Sidekicker, Providore Recruitment. The figures are in the table below the chart.

View monthly share of searches table
MonthSidekickerThe Recruitment NetworkProvidore RecruitmentBuzz RecruitmentHospoworld ResourcingHospo HR
Oct 202582.2%10.1%3.2%3.3%1.1%0.1%
Nov 202584.5%11.1%2.2%1.5%0.62%0.07%
Dec 202580.8%12.1%3.8%1.2%2%0.12%
Jan 202679.3%14.6%3.8%1.2%1%0.14%
Feb 202669.8%24.4%3.3%1.3%1.1%0.13%
Mar 202681.1%15.4%2.1%0.97%0.32%0.16%
Apr 202680.2%15.7%2.5%0.98%0.49%0.1%
May 202669.9%25.3%2.7%1%0.94%0.1%
Jun 202671%24.7%2.7%0.91%0.52%0.13%
Jul 202673.6%21.7%3.5%0.67%0.4%0.13%
Aug 202673.3%21.5%3.5%0.93%0.67%0.13%
Sep 202673.4%21.4%3.5%0.93%0.66%0.13%

How has the Providore Recruitment and Sidekicker comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand hospitality recruitment agencies in September 2026?

2 changes

  1. Estimated monthly branded searches for Sidekicker in New Zealand fell 32.7% over 12 measured months, from 8.2K to 5.5K in September 2026.

  2. Estimated monthly branded searches for Providore Recruitment in New Zealand fell 18.8% over 12 measured months, from 320 to 260 in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Providore Recruitment’s and Sidekicker’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Providore Recruitment

1 branded search term

  • providore

Sidekicker

3 branded search terms

  • Sidekicker
  • sidekicker app
  • sidekicker jobs

How the Brand Demand Index is measured

Other head-to-heads among hospitality recruitment agencies

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free