Brandwave

How popular isWhānau Mārama NZ International Film Festival?

In September 2026, people searched for Whānau Mārama NZ International Film Festival by name about 780 times in New Zealand, about the same as the previous year. These searches made up 3.5% of all New Zealand arts and culture festival searches, placing Whānau Mārama NZ International Film Festival fifth out of ten festivals. When we asked both ChatGPT and Google AI Overviews about arts and culture festivals, Whānau Mārama NZ International Film Festival appeared in one of the five answers and was the ninth most recommended of the ten.

Search and AI answers in September 2026

Whānau Mārama NZ International Film Festival is the fifth most searched of 10 competitors and the ninth most recommended in AI answers.

  1. World of WearableArtShare of searches 65.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  2. WOMAD AotearoaShare of searches 9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. Pasifika FestivalShare of searches 8.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  4. Te MatatiniShare of searches 7.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. Whānau Mārama NZ International Film FestivalShare of searches 3.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 9th

+5 more

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Top arts and culture festivals in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Whānau Mārama NZ International Film Festival was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Whānau Mārama NZ International Film Festival is the ninth most recommended of the ten.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about arts and culture festivals

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which arts and culture festivals compete with Whānau Mārama NZ International Film Festival?

Whānau Mārama NZ International Film Festival against arts and culture festivals in New Zealand, by month

Share of searches by month for World of WearableArt, WOMAD Aotearoa, Pasifika Festival, Te Matatini, Whānau Mārama NZ International Film Festival, Nelson Arts Festival. The figures are in the table below the chart.

View monthly share of searches table
MonthWorld of WearableArtWOMAD AotearoaPasifika FestivalTe MatatiniWhānau Mārama NZ International Film FestivalNelson Arts FestivalCubaDupaAuckland Arts FestivalAuckland Writers FestivalAotearoa New Zealand Festival of the Arts
Oct 202531.3%4.8%21.8%9.1%7.3%11.8%4.5%5.5%3.6%0.27%
Nov 202515.8%6.4%25%17.1%7.9%1.4%9.7%10%5.3%1.4%
Dec 202516.4%11.6%17.8%12.8%8.4%0.71%13%13.7%4.8%0.89%
Jan 202615.7%7.8%15.6%8.6%6.3%0.88%24%13.4%6.3%1.4%
Feb 202615.2%3.7%19.4%8.6%3.4%0.48%29.5%13.5%5.2%0.91%
Mar 20265.7%1.9%22.9%3.7%1.7%0.22%42.4%10.5%10.9%0.14%
Apr 202622.6%3.9%11.1%13.2%7.4%0.62%4.3%4.4%32.3%0.21%
May 202618.9%3.8%9.4%9.4%10.8%0.45%2%2%43.1%0.1%
Jun 202624.5%5.4%14.8%12.5%32.7%1.3%2.6%2.6%3.6%0.08%
Jul 202613.1%8.2%5.2%3.3%66.2%1%0.89%1.1%0.95%0.03%
Aug 202617.5%5.7%6.6%6.6%57.6%2.5%1.4%0.94%1%0.03%
Sep 202665.3%9%8.6%7.3%3.5%2.2%1.5%1.2%1.2%0.09%

  1. 1.World of WearableArt

    65.3%

    Moved from 2nd to 1st. 14.4K estimated branded searches, +186.7% vs prior month. Share +47.8 points.

  2. 2.WOMAD Aotearoa

    9%

    Moved from 5th to 2nd. 2K estimated branded searches, +22.8% vs prior month. Share +3.4 points.

  3. 3.Pasifika Festival

    8.6%

    Held 3rd. 1.9K estimated branded searches, 0% vs prior month. Share +2 points.

  4. 4.Te Matatini

    7.3%

    Held 4th. 1.6K estimated branded searches, -15.8% vs prior month. Share +0.6 points.

  5. 5.Whānau Mārama NZ International Film Festival

    3.5%

    Moved from 1st to 5th. 780 estimated branded searches, -95.3% vs prior month. Share -54.1 points.

  6. 6.Nelson Arts Festival

    2.2%

    Held 6th. 480 estimated branded searches, -33.3% vs prior month. Share -0.3 points.

  7. 7.CubaDupa

    1.5%

    Held 7th. 330 estimated branded searches, -17.5% vs prior month. Share +0.1 points.

  8. 8.Auckland Arts Festival

    1.2%

    Moved from 9th to 8th. 270 estimated branded searches, 0% vs prior month. Share +0.3 points.

  9. 9.Auckland Writers Festival

    1.2%

    Moved from 8th to 9th. 260 estimated branded searches, -13.3% vs prior month. Share +0.1 points.

  10. 10.Aotearoa New Zealand Festival of the Arts

    0.09%

    Held 10th. 20 estimated branded searches, +100% vs prior month. Share +0.1 points.

Compare popularity between Whānau Mārama NZ International Film Festival and its closest rivals

Every comparison with Whānau Mārama NZ International Film Festival

9 comparisons

How has branded search demand for Whānau Mārama NZ International Film Festival changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Whānau Mārama NZ International Film Festival in New Zealand held steady, from 800 to 780.
  • Across the 12 months ending September 2026, Whānau Mārama NZ International Film Festival’s share of searches among arts and culture festivals in New Zealand decreased from 7.3% to 3.5%.
  • Across the 12 months ending September 2026, Whānau Mārama NZ International Film Festival’s share of searches among arts and culture festivals in New Zealand peaked at 66.2% in July 2026 and was lowest at 1.7% in March 2026.

How did search popularity change for New Zealand arts and culture festivals in September 2026?

6 changes

  1. In September 2026, World of WearableArt overtook Whānau Mārama NZ International Film Festival to become the leader among arts and culture festivals in New Zealand, with 65.3% of the searches.

  2. In September 2026, WOMAD Aotearoa overtook Whānau Mārama NZ International Film Festival and 2 others to rank 2nd among arts and culture festivals in New Zealand, with 9% of the searches.

  3. In September 2026, Pasifika Festival gained share of searches among arts and culture festivals in New Zealand, from 6.6% to 8.6%.

  4. In September 2026, Te Matatini gained share of searches among arts and culture festivals in New Zealand, from 6.6% to 7.3%.

  5. In September 2026, Whānau Mārama NZ International Film Festival lost share of searches among arts and culture festivals in New Zealand, from 57.6% to 3.5%.

  6. In September 2026, Auckland Arts Festival rose from 9th to 8th among arts and culture festivals in New Zealand.

How are Whānau Mārama NZ International Film Festival’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Whānau Mārama NZ International Film Festival’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • film festival nz
  • nziff

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How the Brand Demand Index is measured

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