Brandwave

How popular isNZ Herald in search?

In August 2026, there were an estimated 2.3M branded searches for NZ Herald in New Zealand which held steady over the last 11 months. NZ Herald holds 27.5% estimated Share of Search among New Zealand news publishers and is ranked 2nd of 11 competitors for search popularity.

Share of Search, August 2026
  1. Stuff51.6%
  2. NZ Herald27.5%
  3. RNZ8.2%
  4. 1News5.8%
  5. Otago Daily Times3.5%
  6. The Press1.3%
  7. The Spinoff0.79%
  8. The Post0.45%
  9. interest.co.nz0.39%
  10. Newsroom0.26%
  11. +1 more
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Which news publishers compete with NZ Herald?

NZ Herald against news publishers in New Zealand, by month

Share of Search by month for Stuff, NZ Herald, RNZ, 1News, Otago Daily Times. The figures are in the table below the chart.

View monthly share of search table
MonthStuffNZ HeraldRNZ1NewsOtago Daily TimesThe PressThe SpinoffThe Postinterest.co.nzNewsroomBusinessDesk
Oct 202550%28.1%8.5%5.7%4.3%1.4%0.71%0.47%0.5%0.27%0.06%
Nov 202548.6%29.9%8.1%6.2%3.9%1.2%0.7%0.49%0.53%0.29%0.07%
Dec 202548.7%30%8.1%6.2%3.9%1.2%0.66%0.42%0.43%0.22%0.05%
Jan 202651.3%27.1%8.7%6.8%3.4%1.1%0.52%0.38%0.37%0.26%0.05%
Feb 202651.1%26.7%8.6%6.6%4.1%1.3%0.6%0.43%0.45%0.23%0.07%
Mar 202651.5%26.7%8.6%6.6%3.4%1.1%0.7%0.41%0.45%0.31%0.06%
Apr 202651.7%26.7%8.7%6.7%3.4%1.1%0.63%0.38%0.45%0.21%0.06%
May 202653.3%24.7%8.9%6.1%3.8%1.2%0.79%0.41%0.43%0.24%0.06%
Jun 202654.8%24.3%7.9%6.1%3.8%1.2%0.69%0.48%0.42%0.23%0.06%
Jul 202652.8%26.9%8.2%5.7%3.6%1.1%0.6%0.39%0.42%0.22%0.07%
Aug 202651.6%27.5%8.2%5.8%3.5%1.3%0.79%0.45%0.39%0.26%0.07%
Sep 2026———————————

  1. 1.Stuff

    51.6%

    held 1st · 4.2M estimated branded searches · +0.24% vs prior month · -1.1 points

  2. 2.NZ Herald

    27.5%

    held 2nd · 2.3M estimated branded searches · +4.9% vs prior month · +0.6 points

  3. 3.RNZ

    8.2%

    held 3rd · 674K estimated branded searches · +2.7% vs prior month · 0 points

  4. 4.1News

    5.8%

    held 4th · 480K estimated branded searches · +4.3% vs prior month · +0.1 points

  5. 5.Otago Daily Times

    3.5%

    held 5th · 291K estimated branded searches · +0.58% vs prior month · -0.1 points

  6. 6.The Press

    1.3%

    held 6th · 109K estimated branded searches · +19.4% vs prior month · +0.2 points

  7. 7.The Spinoff

    0.79%

    held 7th · 64.6K estimated branded searches · +33.8% vs prior month · +0.2 points

  8. 8.The Post

    0.45%

    moved from 9th to 8th · 37K estimated branded searches · +17.7% vs prior month · +0.1 points

  9. 9.interest.co.nz

    0.39%

    moved from 8th to 9th · 32K estimated branded searches · -4% vs prior month · 0 points

  10. 10.Newsroom

    0.26%

    held 10th · 21.6K estimated branded searches · +22.9% vs prior month · 0 points

  11. 11.BusinessDesk

    0.07%

    held 11th · 5.8K estimated branded searches · +5.4% vs prior month · 0 points

Compare search popularity between NZ Herald and its closest rivals

How has branded search demand for NZ Herald changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for NZ Herald in New Zealand held steady, from 2.2M to 2.3M.
  • Across the 11 months ending August 2026, NZ Herald’s estimated Share of Search among news publishers in New Zealand decreased from 28.1% to 27.5%.
  • Across the 11 months ending August 2026, NZ Herald’s estimated Share of Search among news publishers in New Zealand peaked at 30% in December 2025 and was lowest at 24.3% in June 2026.

How did search popularity change for New Zealand news publishers in August 2026?

  1. In August 2026, NZ Herald gained estimated Share of Search among news publishers in New Zealand, from 26.9% to 27.5%.

  2. In August 2026, Stuff lost estimated Share of Search among news publishers in New Zealand, from 52.8% to 51.6%.

  3. In August 2026, The Post rose from 9th to 8th among news publishers in New Zealand.

  4. In August 2026, interest.co.nz fell from 8th to 9th among news publishers in New Zealand.

  5. Estimated monthly branded searches for BusinessDesk in New Zealand rose 27.8% over 11 measured months, from 4.6K to 5.8K in August 2026.

  6. Estimated monthly branded searches for The Spinoff in New Zealand rose 14.9% over 11 measured months, from 56.2K to 64.6K in August 2026.

How is NZ Herald measured?

Brandwave collects information about searches that people make online using NZ Herald’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

19 branded search terms

  • herald
  • herald news
  • herald nz
  • herald quiz
  • New Zealand Herald
  • new zealand herald quiz
  • NZ Herald
  • nz herald afternoon quiz
  • nz herald breaking news
  • nz herald latest news
  • nz herald morning quiz
  • nz herald news
  • nz herald quiz
  • nz herald sport
  • nz herald subscriptions
  • nzherald
  • nzherald co nz
  • the herald
  • the new zealand herald

How the Brand Demand Index is measured

Who owns NZ Herald?

NZ Herald is owned by NZME. Brandwave also tracks BusinessDesk, Coast, Newstalk ZB, Radio Hauraki, The Hits and ZM, owned by the same company, in New Zealand.

Do you work for NZ Herald? To request corrections or removal please contact us via our support page and we will be happy to assist.

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