Brandwave

How popular isThe Hits in search?

In August 2026, there were an estimated 10.6K branded searches for The Hits in New Zealand which is down 5.8% over the last 11 months. The Hits holds 4.6% estimated Share of Search among New Zealand radio stations and is ranked 7th of 11 competitors for search popularity.

Share of Search, August 2026
  1. Newstalk ZB27.5%
  2. RNZ National20.2%
  3. The Rock15%
  4. The Breeze7.6%
  5. Radio Hauraki6.6%
  6. More FM6.4%
  7. The Hits4.6%
  8. ZM4.6%
  9. Coast4.5%
  10. The Edge2.5%
  11. +1 more
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Which radio stations compete with The Hits?

The Hits against radio stations in New Zealand, by month

Share of Search by month for Newstalk ZB, RNZ National, The Rock, The Breeze, Radio Hauraki, More FM, The Hits, ZM, Coast, The Edge. The figures are in the table below the chart.

View monthly share of search table
MonthNewstalk ZBRNZ NationalThe RockThe BreezeRadio HaurakiMore FMThe HitsZMCoastThe EdgeMagic
Oct 202526.3%22.9%11.4%8.3%5.1%7.6%4.7%3.5%5.4%3%1.8%
Nov 202524.1%24%9.8%10.2%5.7%6.7%4.5%3.6%5.9%3.1%2.4%
Dec 202526.6%22.6%9.7%9.3%6.4%6.7%4.4%3.5%6.6%2.8%1.4%
Jan 202627.4%24.4%8.1%8%6.5%6.6%4.5%4.4%6%2.9%1.1%
Feb 202626.8%23.1%8.8%7.8%6.4%8.1%5%4.8%5.4%2.9%0.94%
Mar 202627.9%24.5%8.9%7.8%5.4%7.9%4.3%4%5.5%2.9%0.82%
Apr 202629.9%25.7%8.1%9.5%4.8%6.2%3.8%4%4.8%2.5%0.73%
May 202626.1%23.3%9.4%9%5.1%7.7%5%4.6%6%3.2%0.62%
Jun 202626.8%23.7%9.1%8.6%5.2%7.6%5.3%4.1%6.2%2.8%0.61%
Jul 202627.3%24.1%10%8.3%5.3%6.5%5.9%4.1%5.2%2.8%0.59%
Aug 202627.5%20.2%15%7.6%6.6%6.4%4.6%4.6%4.5%2.5%0.63%
Sep 2026———————————

  1. 1.Newstalk ZB

    27.5%

    held 1st · 62.4K estimated branded searches · +22.1% vs prior month · +0.2 points

  2. 2.RNZ National

    20.2%

    held 2nd · 45.9K estimated branded searches · +1.9% vs prior month · -3.9 points

  3. 3.The Rock

    15%

    held 3rd · 34.1K estimated branded searches · +81.3% vs prior month · +5 points

  4. 4.The Breeze

    7.6%

    held 4th · 17.2K estimated branded searches · +10.6% vs prior month · -0.7 points

  5. 5.Radio Hauraki

    6.6%

    moved from 7th to 5th · 14.9K estimated branded searches · +49.5% vs prior month · +1.2 points

  6. 6.More FM

    6.4%

    moved from 5th to 6th · 14.6K estimated branded searches · +20.3% vs prior month · -0.1 points

  7. 7.The Hits

    4.6%

    moved from 6th to 7th · 10.6K estimated branded searches · -4.2% vs prior month · -1.2 points

  8. 8.ZM

    4.6%

    moved from 9th to 8th · 10.4K estimated branded searches · +36.1% vs prior month · +0.5 points

  9. 9.Coast

    4.5%

    moved from 8th to 9th · 10.1K estimated branded searches · +4.4% vs prior month · -0.7 points

  10. 10.The Edge

    2.5%

    held 10th · 5.6K estimated branded searches · +8.5% vs prior month · -0.3 points

  11. 11.Magic

    0.63%

    held 11th · 1.4K estimated branded searches · +28.8% vs prior month · 0 points

Compare search popularity between The Hits and its closest rivals

How has branded search demand for The Hits changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for The Hits in New Zealand fell from 11.2K to 10.6K.
  • Across the 11 months ending August 2026, The Hits’ estimated Share of Search among radio stations in New Zealand peaked at 5.9% in July 2026 and was lowest at 3.8% in April 2026.
  • Across the 11 months ending August 2026, The Hits rose from 8th to 7th among radio stations in New Zealand.

How did search popularity change for New Zealand radio stations in August 2026?

  1. In August 2026, Radio Hauraki overtook The Hits to rank 5th among radio stations in New Zealand, at 6.6%.

  2. In August 2026, The Rock gained estimated Share of Search among radio stations in New Zealand, from 10% to 15%.

  3. In August 2026, RNZ National lost estimated Share of Search among radio stations in New Zealand, from 24.1% to 20.2%.

  4. In August 2026, The Hits lost estimated Share of Search among radio stations in New Zealand, from 5.9% to 4.6%.

  5. In August 2026, The Breeze lost estimated Share of Search among radio stations in New Zealand, from 8.3% to 7.6%.

  6. In August 2026, Coast lost estimated Share of Search among radio stations in New Zealand, from 5.2% to 4.5%.

How is The Hits measured?

Brandwave collects information about searches that people make online using The Hits’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

24 branded search terms

  • radio the hits
  • The Hits
  • the hits auckland
  • the hits chch
  • the hits christchurch
  • the hits dunedin
  • the hits fm
  • the hits hawkes bay
  • the hits just played
  • the hits listen live
  • the hits live
  • the hits live radio
  • the hits manawatu
  • the hits northland
  • the hits nz
  • the hits radio
  • the hits radio live
  • the hits radio station
  • the hits rotorua
  • the hits southland
  • the hits taranaki
  • the hits tauranga
  • the hits waikato
  • the hits wellington

How the Brand Demand Index is measured

Who owns The Hits?

The Hits is owned by NZME. Brandwave also tracks NZ Herald, BusinessDesk, Coast, Newstalk ZB, Radio Hauraki and ZM, owned by the same company, in New Zealand.

Do you work for The Hits? To request corrections or removal please contact us via our support page and we will be happy to assist.

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