Brandwave

How popular isNewstalk ZB in search?

In August 2026, there were an estimated 62.4K branded searches for Newstalk ZB in New Zealand which held steady over the last 11 months. Newstalk ZB holds 27.5% estimated Share of Search among New Zealand radio stations and is ranked 1st of 11 competitors for search popularity.

Share of Search, August 2026
  1. Newstalk ZB27.5%
  2. RNZ National20.2%
  3. The Rock15%
  4. The Breeze7.6%
  5. Radio Hauraki6.6%
  6. More FM6.4%
  7. The Hits4.6%
  8. ZM4.6%
  9. Coast4.5%
  10. The Edge2.5%
  11. +1 more
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Which radio stations compete with Newstalk ZB?

Newstalk ZB against radio stations in New Zealand, by month

Share of Search by month for Newstalk ZB, RNZ National, The Rock, The Breeze, Radio Hauraki, More FM, The Hits, ZM, Coast, The Edge. The figures are in the table below the chart.

View monthly share of search table
MonthNewstalk ZBRNZ NationalThe RockThe BreezeRadio HaurakiMore FMThe HitsZMCoastThe EdgeMagic
Oct 202526.3%22.9%11.4%8.3%5.1%7.6%4.7%3.5%5.4%3%1.8%
Nov 202524.1%24%9.8%10.2%5.7%6.7%4.5%3.6%5.9%3.1%2.4%
Dec 202526.6%22.6%9.7%9.3%6.4%6.7%4.4%3.5%6.6%2.8%1.4%
Jan 202627.4%24.4%8.1%8%6.5%6.6%4.5%4.4%6%2.9%1.1%
Feb 202626.8%23.1%8.8%7.8%6.4%8.1%5%4.8%5.4%2.9%0.94%
Mar 202627.9%24.5%8.9%7.8%5.4%7.9%4.3%4%5.5%2.9%0.82%
Apr 202629.9%25.7%8.1%9.5%4.8%6.2%3.8%4%4.8%2.5%0.73%
May 202626.1%23.3%9.4%9%5.1%7.7%5%4.6%6%3.2%0.62%
Jun 202626.8%23.7%9.1%8.6%5.2%7.6%5.3%4.1%6.2%2.8%0.61%
Jul 202627.3%24.1%10%8.3%5.3%6.5%5.9%4.1%5.2%2.8%0.59%
Aug 202627.5%20.2%15%7.6%6.6%6.4%4.6%4.6%4.5%2.5%0.63%
Sep 2026———————————

  1. 1.Newstalk ZB

    27.5%

    held 1st · 62.4K estimated branded searches · +22.1% vs prior month · +0.2 points

  2. 2.RNZ National

    20.2%

    held 2nd · 45.9K estimated branded searches · +1.9% vs prior month · -3.9 points

  3. 3.The Rock

    15%

    held 3rd · 34.1K estimated branded searches · +81.3% vs prior month · +5 points

  4. 4.The Breeze

    7.6%

    held 4th · 17.2K estimated branded searches · +10.6% vs prior month · -0.7 points

  5. 5.Radio Hauraki

    6.6%

    moved from 7th to 5th · 14.9K estimated branded searches · +49.5% vs prior month · +1.2 points

  6. 6.More FM

    6.4%

    moved from 5th to 6th · 14.6K estimated branded searches · +20.3% vs prior month · -0.1 points

  7. 7.The Hits

    4.6%

    moved from 6th to 7th · 10.6K estimated branded searches · -4.2% vs prior month · -1.2 points

  8. 8.ZM

    4.6%

    moved from 9th to 8th · 10.4K estimated branded searches · +36.1% vs prior month · +0.5 points

  9. 9.Coast

    4.5%

    moved from 8th to 9th · 10.1K estimated branded searches · +4.4% vs prior month · -0.7 points

  10. 10.The Edge

    2.5%

    held 10th · 5.6K estimated branded searches · +8.5% vs prior month · -0.3 points

  11. 11.Magic

    0.63%

    held 11th · 1.4K estimated branded searches · +28.8% vs prior month · 0 points

Compare search popularity between Newstalk ZB and its closest rivals

How has branded search demand for Newstalk ZB changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Newstalk ZB in New Zealand held steady at 62.4K.
  • Across the 11 months ending August 2026, Newstalk ZB’s estimated Share of Search among radio stations in New Zealand increased from 26.3% to 27.5%.
  • Across the 11 months ending August 2026, Newstalk ZB’s estimated Share of Search among radio stations in New Zealand peaked at 29.9% in April 2026 and was lowest at 24.1% in November 2025.

How did search popularity change for New Zealand radio stations in August 2026?

  1. In August 2026, Radio Hauraki overtook The Hits to rank 5th among radio stations in New Zealand, at 6.6%.

  2. In August 2026, The Rock gained estimated Share of Search among radio stations in New Zealand, from 10% to 15%.

  3. In August 2026, RNZ National lost estimated Share of Search among radio stations in New Zealand, from 24.1% to 20.2%.

  4. In August 2026, The Hits lost estimated Share of Search among radio stations in New Zealand, from 5.9% to 4.6%.

  5. In August 2026, The Breeze lost estimated Share of Search among radio stations in New Zealand, from 8.3% to 7.6%.

  6. In August 2026, Coast lost estimated Share of Search among radio stations in New Zealand, from 5.2% to 4.5%.

How is Newstalk ZB measured?

Brandwave collects information about searches that people make online using Newstalk ZB’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • 1ZB
  • Newstalk ZB
  • newstalkzb

How the Brand Demand Index is measured

Who owns Newstalk ZB?

Newstalk ZB is owned by NZME. Brandwave also tracks NZ Herald, BusinessDesk, Coast, Radio Hauraki, The Hits and ZM, owned by the same company, in New Zealand.

Do you work for Newstalk ZB? To request corrections or removal please contact us via our support page and we will be happy to assist.

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