Brandwave

Radio stations in New Zealand:Which brands are most popular in search?

In August 2026, Newstalk ZB was the most searched among radio stations in New Zealand, with an estimated 62.4K branded searches and 27.5% estimated Share of Search within this set.

Share of Search, August 2026
  1. Newstalk ZB27.5%
  2. RNZ National20.2%
  3. The Rock15%
  4. The Breeze7.6%
  5. Radio Hauraki6.6%
  6. More FM6.4%
  7. The Hits4.6%
  8. ZM4.6%
  9. Coast4.5%
  10. The Edge2.5%
  11. +1 more

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Share of SearchLeaderboard

Compare New Zealand commercial and public radio stations, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among radio stations in New Zealand, by month

Share of Search by month for Newstalk ZB, RNZ National, The Rock, The Breeze, Radio Hauraki, More FM, The Hits, ZM, Coast, The Edge. The figures are in the table below the chart.

View monthly share of search table
MonthNewstalk ZBRNZ NationalThe RockThe BreezeRadio HaurakiMore FMThe HitsZMCoastThe EdgeMagic
Oct 202526.3%22.9%11.4%8.3%5.1%7.6%4.7%3.5%5.4%3%1.8%
Nov 202524.1%24%9.8%10.2%5.7%6.7%4.5%3.6%5.9%3.1%2.4%
Dec 202526.6%22.6%9.7%9.3%6.4%6.7%4.4%3.5%6.6%2.8%1.4%
Jan 202627.4%24.4%8.1%8%6.5%6.6%4.5%4.4%6%2.9%1.1%
Feb 202626.8%23.1%8.8%7.8%6.4%8.1%5%4.8%5.4%2.9%0.94%
Mar 202627.9%24.5%8.9%7.8%5.4%7.9%4.3%4%5.5%2.9%0.82%
Apr 202629.9%25.7%8.1%9.5%4.8%6.2%3.8%4%4.8%2.5%0.73%
May 202626.1%23.3%9.4%9%5.1%7.7%5%4.6%6%3.2%0.62%
Jun 202626.8%23.7%9.1%8.6%5.2%7.6%5.3%4.1%6.2%2.8%0.61%
Jul 202627.3%24.1%10%8.3%5.3%6.5%5.9%4.1%5.2%2.8%0.59%
Aug 202627.5%20.2%15%7.6%6.6%6.4%4.6%4.6%4.5%2.5%0.63%
Sep 2026———————————

This month’s ranking, August 2026

  1. 1.Newstalk ZB

    27.5%

    held 1st · 62.4K estimated branded searches · +22.1% vs prior month · +0.2 points

  2. 2.RNZ National

    20.2%

    held 2nd · 45.9K estimated branded searches · +1.9% vs prior month · -3.9 points

  3. 3.The Rock

    15%

    held 3rd · 34.1K estimated branded searches · +81.3% vs prior month · +5 points

  4. 4.The Breeze

    7.6%

    held 4th · 17.2K estimated branded searches · +10.6% vs prior month · -0.7 points

  5. 5.Radio Hauraki

    6.6%

    moved from 7th to 5th · 14.9K estimated branded searches · +49.5% vs prior month · +1.2 points

  6. 6.More FM

    6.4%

    moved from 5th to 6th · 14.6K estimated branded searches · +20.3% vs prior month · -0.1 points

  7. 7.The Hits

    4.6%

    moved from 6th to 7th · 10.6K estimated branded searches · -4.2% vs prior month · -1.2 points

  8. 8.ZM

    4.6%

    moved from 9th to 8th · 10.4K estimated branded searches · +36.1% vs prior month · +0.5 points

  9. 9.Coast

    4.5%

    moved from 8th to 9th · 10.1K estimated branded searches · +4.4% vs prior month · -0.7 points

  10. 10.The Edge

    2.5%

    held 10th · 5.6K estimated branded searches · +8.5% vs prior month · -0.3 points

  11. 11.Magic

    0.63%

    held 11th · 1.4K estimated branded searches · +28.8% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among radio stations in New Zealand?

In August 2026, Newstalk ZB was the most searched among radio stations in New Zealand, with an estimated 62.4K branded searches and 27.5% estimated Share of Search within this set. RNZ National is in 2nd place, 7.3 percentage points behind at 20.2% Share of Search.

New Zealand radio stations, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Newstalk ZB26.3% → 27.5%29.9%Apr 202624.1%Nov 20251st
RNZ National22.9% → 20.2%25.7%Apr 202620.2%Aug 20262nd
The Rock11.4% → 15%15%Aug 20268.1%Apr 20263rd
The Breeze8.3% → 7.6%10.2%Nov 20257.6%Aug 20264th
Radio Hauraki5.1% → 6.6%6.6%Aug 20264.8%Apr 20267th → 5th
More FM7.6% → 6.4%8.1%Feb 20266.2%Apr 20265th → 6th
The Hits4.7% → 4.6%5.9%Jul 20263.8%Apr 20268th → 7th
ZM3.5% → 4.6%4.8%Feb 20263.5%Oct 20259th → 8th
Coast5.4% → 4.5%6.6%Dec 20254.5%Aug 20266th → 9th
The Edge3% → 2.5%3.2%May 20262.5%Aug 202610th
Magic1.8% → 0.63%2.4%Nov 20250.59%Jul 202611th

Each finding as a sentence

  • Across the 11 months ending August 2026, Newstalk ZB’s estimated Share of Search among radio stations in New Zealand increased from 26.3% to 27.5%.
  • Across the 11 months ending August 2026, RNZ National’s estimated Share of Search among radio stations in New Zealand decreased from 22.9% to 20.2%.
  • Across the 11 months ending August 2026, The Rock’s estimated Share of Search among radio stations in New Zealand increased from 11.4% to 15%.
  • Across the 11 months ending August 2026, The Breeze’s estimated Share of Search among radio stations in New Zealand decreased from 8.3% to 7.6%.
  • Across the 11 months ending August 2026, Radio Hauraki’s estimated Share of Search among radio stations in New Zealand increased from 5.1% to 6.6%.
  • Across the 11 months ending August 2026, More FM’s estimated Share of Search among radio stations in New Zealand decreased from 7.6% to 6.4%.
  • Across the 11 months ending August 2026, ZM’s estimated Share of Search among radio stations in New Zealand increased from 3.5% to 4.6%.
  • Across the 11 months ending August 2026, Coast’s estimated Share of Search among radio stations in New Zealand decreased from 5.4% to 4.5%.
  • Across the 11 months ending August 2026, The Edge’s estimated Share of Search among radio stations in New Zealand decreased from 3% to 2.5%.
  • Across the 11 months ending August 2026, Magic’s estimated Share of Search among radio stations in New Zealand decreased from 1.8% to 0.63%.
  • Across the 11 months ending August 2026, Newstalk ZB’s estimated Share of Search among radio stations in New Zealand peaked at 29.9% in April 2026 and was lowest at 24.1% in November 2025.
  • Across the 11 months ending August 2026, RNZ National’s estimated Share of Search among radio stations in New Zealand peaked at 25.7% in April 2026 and was lowest at 20.2% in August 2026.
  • Across the 11 months ending August 2026, The Rock’s estimated Share of Search among radio stations in New Zealand peaked at 15% in August 2026 and was lowest at 8.1% in April 2026.
  • Across the 11 months ending August 2026, The Breeze’s estimated Share of Search among radio stations in New Zealand peaked at 10.2% in November 2025 and was lowest at 7.6% in August 2026.
  • Across the 11 months ending August 2026, Radio Hauraki’s estimated Share of Search among radio stations in New Zealand peaked at 6.6% in August 2026 and was lowest at 4.8% in April 2026.
  • Across the 11 months ending August 2026, More FM’s estimated Share of Search among radio stations in New Zealand peaked at 8.1% in February 2026 and was lowest at 6.2% in April 2026.
  • Across the 11 months ending August 2026, The Hits’ estimated Share of Search among radio stations in New Zealand peaked at 5.9% in July 2026 and was lowest at 3.8% in April 2026.
  • Across the 11 months ending August 2026, ZM’s estimated Share of Search among radio stations in New Zealand peaked at 4.8% in February 2026 and was lowest at 3.5% in October 2025.
  • Across the 11 months ending August 2026, Coast’s estimated Share of Search among radio stations in New Zealand peaked at 6.6% in December 2025 and was lowest at 4.5% in August 2026.
  • Across the 11 months ending August 2026, Magic’s estimated Share of Search among radio stations in New Zealand peaked at 2.4% in November 2025 and was lowest at 0.59% in July 2026.
  • Across the 11 months ending August 2026, Radio Hauraki rose from 7th to 5th among radio stations in New Zealand.
  • Across the 11 months ending August 2026, More FM fell from 5th to 6th among radio stations in New Zealand.
  • Across the 11 months ending August 2026, The Hits rose from 8th to 7th among radio stations in New Zealand.
  • Across the 11 months ending August 2026, ZM rose from 9th to 8th among radio stations in New Zealand.
  • Across the 11 months ending August 2026, Coast fell from 6th to 9th among radio stations in New Zealand.

How did search popularity change for New Zealand radio stations in August 2026?

  1. In August 2026, Radio Hauraki overtook The Hits to rank 5th among radio stations in New Zealand, at 6.6%.

  2. In August 2026, The Rock gained estimated Share of Search among radio stations in New Zealand, from 10% to 15%.

  3. In August 2026, RNZ National lost estimated Share of Search among radio stations in New Zealand, from 24.1% to 20.2%.

  4. In August 2026, The Hits lost estimated Share of Search among radio stations in New Zealand, from 5.9% to 4.6%.

  5. In August 2026, The Breeze lost estimated Share of Search among radio stations in New Zealand, from 8.3% to 7.6%.

  6. In August 2026, Coast lost estimated Share of Search among radio stations in New Zealand, from 5.2% to 4.5%.

  7. Newstalk ZB’s estimated Share of Search among radio stations in New Zealand has gained ground for 3 months in a row, from 26.1% to 27.5% in August 2026.

  8. More FM’s estimated Share of Search among radio stations in New Zealand has lost ground for 3 months in a row, from 7.7% to 6.4% in August 2026.

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